Do you know the names of the big-name companies?

Name is just code, it doesn't matter! Of course, this must be a lie. Otherwise why take a name will let the following these technology company founder puzzled, some still after the name after repeated modification. This year they have sat on the top 100 of the Bloomberg Wealth list, and how did they define their businesses with a name of about 10 letters or characters?

Don't want to nonsense, directly with the core business name

Microsoft is the only company with 3 executives at the same time on the Bloomberg list of billionaires.

Microsoft's name is straightforward: We are the company that makes software for micro-computers, so it's called Microsoft. The two founders have been such a realistic style. Prior to the creation of Microsoft in 1975, Paul Allen and Bill Gates had an unsuccessful start-up, primarily to collect traffic data, as well as being explicitly named Traf-o-data (traffic data).

It may sound strange, but Oracle's name represents its core business. When it was first founded in 1977, the world's largest database company used a very wizened name,--software Development Laboratories (SDL), the Software development lab. Ellison, inspired by a paper in 1982, began dabbling in the Fusion database business, in order to make the company look better suited to Oracle database, the flagship product of the day, took a keyword Oracle from the product name as a new name.

The full name is boring, just use abbreviations.

SAS Cato, the world's largest private software company, holds a large amount of agricultural and business data, and the top 500 companies are mostly its customers. Statistical analysis System (SAS) Cato This is the name of the showdown, we are to analyze the data to help companies make decisions. When 20% to 30% of a company's revenue is spent on research, it is also legitimate to call itself the Cato (Research Institute).

There are also two Indian company bosses in the list, but the two bosses are serious, and the name is scrupulous and straightforward. Shiv Nadar, the 51-bit asset, is the founder of the India IT hardware company HCL. HCL Full name Hindustan Computer 2¥q is India Computer Co., Ltd. The 91-bit Azim Premji was founded by Wipro (Western India products 2¥q).

Brevity is the first productivity

Facebook's name process, because Fincher's movie "Social network" probably no one. Facebook's name comes from its earliest information: A photo of a college student's document. This database is like the Senior High School Yearbook (the Yearbook), because the image database is called the Facebook. Later, at the suggestion of partner Sean Parker, the domain name was simplified from thefacebook.com to facebook.com, and shorter means better communication. The result is that every time you read your name, you skip 0.1 seconds, and you can repeat it a few times a year.

Ever heard of a spell?

With 10 of the 100-Googol name, and with a double to represent the ten-year decade, said a dozen 12 dozen to name what is the difference? But Googol looks really cool, after all, it was 1 followed by 100 0. Larry Page and Sergey Brin a simple variant of the word and got Google, which is said to use the number to represent the vast amount of data the company will be dealing with. When Google was just a small project in the Stanford Lab, there was a less imposing name Backrub, "Pat back" means. Can you imagine saying "Let me Backrub" when I mentioned the search today?

I'm going to do A, in front of you.

Amazon.com was founded in 1995 and was originally named after Cadabra. Because the original founder Jeff Bezos very much like Abracadabra the Magic spell. But because the word "cadabra" sounds like cadaver (dead body), Bezos decided to give the company a new name. He wanted to take a "a" name, so that the alphabetical index of the site (which was used by many web search engines, including Yahoo), could be ranked in the front. Amazon was chosen as the name of the female warrior in Greek mythology and the vast Amazon River in the valley.

This is the same motivation as Apple's name, except that Jobs himself had planted apples on commune farms, and when he was young he was a "fruit eater" who liked to eat apple and it was a more friendly technology company than the Matrix sounded, and was able to line up in the Yellow pages before the old club Atari, and Apple called Apple's main motivation.

In fact, Amazon's logo also hides a small egg: the smile curve underneath the letter is actually an arrow, from the letter A to the letter Z, symbolizing the Amazon.com from A to Z, which is referred to in the Bezos biography of "modifiable Store" (Everything shop).

In order to internationalize

A Chinese company uses the names of Arab fairy tales for one reason-it's known to all. Regardless of the Chinese, Indians, Americans know the name, for at that time, only 500,000 yuan in the hands of the venture capital, Ma Yun, with 10,000 dollars to buy Alibaba's domain name also within the economic scope. There are alimama.com, Alibaby.com, now also owned by Alibaba. Ma Yun said: Ali father, Ali mother, Aribebe should be a. ”

I'm localized.

Now sitting in the Bloomberg Rich List of 47 Li to the outside world, said Baidu from the "public search for his thousands of degrees" This sentence of Chinese poetry. In fact, if you do not consider it and the combination of search business, according to the literal meaning of the ancient poem, very skeptical that Lee classmate is once wanted to use the "name difficult to die" when the name.

Sandwiched between localization and internationalization

Tencent's name, "Teng" naturally from the Ma Teng himself, "message" has explained that from the horse to work in the past, the company run Xun, can also be understood as the meaning of communication. As for the English naming Tencent, it is referenced by the renowned communications company Lucent (Lucent). Tencent later listed in Hong Kong, Tencent's English name by Hong Kong people called "very money" (ten cent), because at that time Tencent is at most the home text content provider, the user sent a message charged a dime, just very money.

My company should have my last name.

The famous Dell Company is named after Michael Dell himself.

In fact, this is a lazy way to use often. For example, our familiar hp (hewlett& Packard) Hewlett-Packard Company is also made up of two co-founder Bill Hewlett and Dave Packard to name the company by their surname.

Sounds like the idea of a pat on the forehead.

In Korean, Samsung means "three stars." Bingzhe, the founder of Lee Byung-chull, takes stars from the night sky to express "large, numerous, energetic".

Samsung's products were indeed much richer than they are now, with branches in many areas, including dried fish, vegetables, noodles and fruit. It was only after the death of founder Bingzhe in 1987 that his son, Lee Kun-hee Lee, succeeded him as CEO of Samsung, and other industries began to lose the stars. Samsung is now focused on the manufacture of electronic products, the world's top five manufacturers of electronic products.

In addition, there are some popular services, their names are worth mentioning

Short-term rental company Airbnb originally had a super long name Airbed/and/breakfast is the breakfast and air cushion bed meaning. It's just two things that best show the temporary lease and the feeling of home.

Skype's first name was Skyper, like the English version of Beijing dialect. Sky is very well understood here, because the service is in the cloud; per represents Peer-to-peer, which serves as a point-to-point service. Well, accurate enough.

And Spotify, despite the popular explanation that Spotify is spot+indentify, is the idea of identifying hotspots. But according to the founder Daniel Ek and Martin Lorentzon, after a long day without a fruit of the name of the tug of battle, Spotify was mistaken, two people immediately check Google, the surprise found no sign of registration, decisive to take the name. Then the story of streaming media became a part of history.