Do you know your own website?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

In the United States, the provision of performance monitoring services to the site is a mature industry. More and more websites are seeking assistance from Third-party performance monitoring agencies.

3 years ago on Thanksgiving night, an American user who shopped on a large American electronic shopping site was in trouble. He spent more than half an hour on the site to select a lot of goods, but in the shopping cart page under the "Go to Checkout" button, the system page is a problem. No matter how he tried to refresh himself, he found that he couldn't pay the bill. In fact, users in many parts of the United States have experienced the same problem since 3 o'clock in the morning this day.

The problem lasted for 8 hours. The site itself is unaware. In its data center, all the LEDs are green and the server's status is normal--they don't see any problems from their point of view. However, in this short few hours, the site lost a lot.

Friedman in the book "The World is flat," with a lot of space to mention the global fiber optics for the world brought about by the changes. Yes, whether you are in Beijing, or Tokyo, whether you are at the seaside, or the office, you can access a remote server on the Internet page. However, the speed and performance that users feel can not be the same. Sitting in your data center monitoring room, you can't understand what users in different regions and environments are experiencing on your site.

When the US network data monitoring and user experience service Provider Smart Network (GOMEZ) company, after taking out a monitoring report from users, the Web site, which was initially debated in a poor position in the Christmas shopping rankings listed on the high web, became speechless. "From that day on, they decided to use our products." "Jaime Ellertson, Global CEO of Gaoming Network company, smiled to reporters.

In the US, Amazon earns as much as $16377 a minute on average, and Taobao has more than $1 billion in trading in China. "Money flows only when the site is working, and when the site is down, the money flies out of the window." Jaime said.

Last kilometer

In the United States, the provision of performance monitoring services to the site is a mature industry. Gaoming Network company, keynote system company, Mercury Interactive company are well-known service providers in this field. Due to the complexity of website functions, industrial environment and third-party cooperation, more and more websites are seeking assistance from Third-party performance monitoring agencies.

At present, Gaoming has nearly 2000 customers all over the world, from it, retail, finance, tourism, media and other vertical fields. Of the top 10 websites with the largest number of global visits, 8 have adopted their services. It uses on-demand service, with a cost ranging from USD 300/year to 1 million USD/year. Amazon, Yahoo, Microsoft, IBM, retailer and FedEx are big customers with smart networks.

So is China's internet going to be a time to focus on the user experience? As China's most lucrative internet company, Tencent is now worth as much as $5.7 billion trillion, with its numerous product lines gluing tens of millions of users. Such a complex user-application group has created problems for Tencent, "China's Internet infrastructure is more complex and problematic than the US." This also reflects the fact that the same product is different from the actual experience of different operators in different regions. Tencent Internet Operations Division planner Cheng Runhua the internet weekly.

"At the beginning of the development of the Internet, many companies tend to focus on the first kilometer of construction, that is, the optimization of the background service, while ignoring the other links, resulting in a lot of products actually only capture the 70%~80%, or even lower user groups, resulting in some users because of poor service performance finally chose to leave "Cheng Runhua believes that with the intensification of competition in the Internet industry, as well as the depth of user mining, the site to bring the user experience of the last kilometer, will be the key to victory," for internet companies, especially large internet companies, in order to continuously enhance competitiveness and market share, It will be an important competitive means for all users in the country to provide quality service without difference. ”

With the rise of the concept of Web2.0, the interactive Web application has never been more prosperous. In addition to financial, E-commerce and other key network applications, video, mash-up, various AJAX applications and content from the user, are the site's performance management has put forward a new topic. Many new generation of entrepreneurs have "improve the user experience" on the tip of the tongue, but in fact, in addition to the UI (user interface) of the improvement, a site in the page response, download quality, and many other aspects of the final battle is the last kilometer. In a situation where network applications are easy to replicate and competition for differentiation becomes smaller, it is risky to allow users to wait one second.

"The Web site is slow, the quality of the service is unstable, or you simply can't find the site, and so on, these problems can only push customers to your competitors." "Jaime Ellertson believes that" excellent online service performance, will enhance customer loyalty, so that more quickly to promote business, increase turnover, and improve profits. ”

The rapid development of China's Internet has made smart networks see opportunities. Last year, the company set up a second, research-and-development branch in Beijing, in addition to its headquarters, and intends to make it the headquarters of the entire Asia-Pacific region. In June this year, Jaime, who came to Beijing again, caught a lot of new changes, "a growing number of small shops have hung up on the WWW site in front of them, and they are integrating into a big internet platform."

Smart network into the Chinese market, let some companies secretly happy. As early as 2005, because China does not yet have similar service providers, Blue Flood (ChinaCache) Seek the United States, the use of smart network services. The main operating CDN (content IBuySpy receptacle), namely the Internet Content Publishing network, to provide users with network acceleration services. As the "behind-the-scenes hero" of the Internet, it uses the sophisticated network's monitoring services to help it quickly find problems. "The categories they monitor are meticulous and can help us find problems in a timely manner," he said. "Blue Flood network performance test engineer Liu to" internet weekly "said.

But the monitoring services used in the current blue flood season are not developed for the local Chinese market, "in many respects the use of Westerners", and China's network environment is also more complex, these will be to enter China's monitoring service providers need to solve the problem. Cheng, general manager of Gaoming Network China, said that the Beijing branch would be responsible for more product research and development, and that more than half of the products would be implemented locally in the future.

User-Eye

"If we don't understand the actual experience of the client, there is no optimization or promotion." "Tencent will be smart network performance monitoring services, use in Qzone, Tencent albums, QQ show Search, and many other products." "After using the tool, we can see that many products of the domain name for netcom and education network operators such as poor user access, but also become an important basis for our distribution optimization." At the same time as monitoring, we use the music streaming media, also help us to observe the stability of service quality. "Cheng Runhua said.

In fact, customers like Yahoo, Amazon and Tencent have set up monitoring points on the operator's main line, but the services of smart networks can extend their tentacles further. It provides two main types of monitoring, one is to set up test applications on the main trunk lines of telecom operators and the other is based on their global end-user nodes. The latter approach is clearly more prized by large web companies, including Tencent.

At present, the Smart network has a total of 17,000 terminal test nodes, scattered around the world, China's test node is roughly 2,500, this number is expected to increase by one times the end of the year. End users who wish to participate in the test can register on their website and download a terminal software. This software can simulate the process of login, order and page access without human intervention. Whenever there is a test requirement, the smart network picks up the test nodes of different conditions (operating system, geography, etc.) according to the customer's requirements. Based on the time taken to participate in the test, the Smart network provides these terminal test users with up to $45 per month of test costs.

"In the past, you just have to know who your customer base is." But now, a network retailer has a lot to think about. For example, where your customers come from, what browsers and operating systems are, how they surf the web, and what they do when they run into problems. "As the infrastructure of the site increases, shoppers ' demand for site performance is increasing," the U.S. network retailer magazine said in an article. ”

And many web sites after the user's failure report, because the problem can not be reproduced, and do not know where to change, can only wait for similar customer problems appear. "Some people are also rejecting the use of similar monitoring services. In fact, they are wasting more money to keep more users away and spend more time in the future to make up for the problems that could have been solved. "Imad Mouline, CTO of Smart Internet company, concludes. (Zebian Admin01)