Do you make full use of some of the unique advantages of the website?

Website for an enterprise is a good marketing helper, if good and use, will be able to create immeasurable value for the enterprise. However, many of the company's Web site is not very good use, many of the inherent characteristics of the site has not been excavated, the result of a lot of sales opportunities are lost in vain. The internet is a new stage, although just more than 10 years ago, there are still a lot of companies from the building site to benefit from it. If you have not found the merits of the site well, after reading this article, I believe you will have some harvest.

Advantage one, the website can realize instant chat function.

There are a lot of websites with only a few simple pictures and a few features, such a site is actually equivalent to "waste", you can add instant chat on the site, such a function to help solve the user's problems, help the first time to accept the user's advice, can significantly improve the new customer's chances of signing the bill. Instant function can be instant QQ chat function, can also be a Web page style chat window, when there is a user problem, you can chat with the business staff in the instant chatting window. This function is very convenient to use, but also very conducive to work.

Advantage two, the website can add the function of guest book.

The function of the guest book can receive the user's information self-service after work, just like the voice message in the telephone, but the message on the website is the text form. In the enterprise after work, or vacation, no one on duty, if there is user consultation, then users can use the guest book for Enterprise message, their own questions in the form of text in the message, waiting for the reply of the enterprise staff.

Advantages of the third, the website can be issued the latest notice.

If the enterprise to their own users have any notice, you can hang the notice on the home page more conspicuous place. When a user opens a Web site, they can immediately know the latest alerts. For example, Enterprise holiday notice, product update notice, software upgrade notice, Other matters notice, etc., can use the website to inform users, so that not only to inform the more users know, can also reduce the workload of customer service staff.

Advantages Four, the website can add self-service function.

We often see financial websites, communication websites have online business hall, self-service and other functions. Of course, our own site can also add such features. For example, let users check their own consumption records, so that users check their own fees and recharge records. Our daily use of mobile phone recharge, water charges inquiries, gas consumption inquiries, vehicle violations and so on are a typical example of self-service services.

Advantages of five, good web site can replace the sales staff, conducive to reducing human costs.

If our website promotion work is very good, the website ranking is also very good, then the new customer from the website will be no longer a few, even more than the real sales personnel to be able. In a large number of clicks on the site, there will be a lot of new customers every day to patronize your site, they have a lot of prospective customers, which may also be a part of the real customer. Good site sales performance sometimes more than a sales person, or even more than a few sales staff, which has a website for the enterprise is very good.

In short, the site is a 24-hour uninterrupted service for users of the platform. After the website construction is completed on-line, we do not think that the site is over, but should be based on the need for some improvements to the site, add some easy to work function, to make full use of the unique advantages of the site for our business services, not only to "stand for value", but also to do "station super value."