Do you make these social media marketing mistakes?

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Since the word social media marketing came out, many people ran out to say how social media marketing should be, but no one told them what social media marketing should be. Social media marketing is not done by building a Facebook or Twitter page, and there are a lot of tricks to it. Let's focus on what's wrong with social media marketing.

That social media is not important. Some people, under the pretext of "I am focusing on other, more pressing priorities", have downplayed the drain on social media marketing-or they have misinterpreted social networking as a distraction. They focus on all the hottest social attributes, but ignore social media. Instead of talking about how to get customers to learn and share, take the time to seriously consider how to use social media (and mobile technology) to provide value to customers and strengthen your brand building.

Corporate information on different social media sites is inconsistent. Many foreign-trade companies present a picture and company profile to their clients on the site, but they feel completely different in the Twitter, Facebook, and LinkedIn profiles. This information should show consistent brand relevance on every site, to do this, you need to use only one or two photos on all social media sites, close keywords and core descriptions on all sites, and make sure all the information is current and recent.

There is no emphasis on interaction and social media "sociality". Social media is a platform to talk to, and real conversations are two-way, rather than watching yourself promote the latest products or promotions. If you find yourself overly advertised and try to share more of the good stuff in social media, you'll find that you're slowly "getting into" social media. If used properly, but also through social media to give the brand "human nature." Sharing good things with the public in social media makes people feel that they are doing business with "people" rather than a company.

Blindly put in a variety of channels, did not find out where the user is actually. You need to know where your users are and where they are. Trying to be active on every social media platform is a big mistake. Because time is precious, the more channels, the more time you need to maintain. For most businesses, social media marketing can start with Facebook, Twitter, and Instagram, which have a broad user base that can help many different types of businesses achieve their goals.

Think social media is free. Too many customers think they can sign up for a Facebook and Twitter page without having to pay for marketing fees, which is not true. Strategic planning and dedicated resources are needed to achieve effective social media outreach. Of course, if you want to give up halfway, then don't bother. What you need to know is what channels you will use, how to use them, and who will use them. In foreign trade enterprises, you need to make sure that there are some people in your team who can manage it, and that the most important thing is to have a social media marketing budget.

Foreign trade enterprises to avoid committing the above social media marketing mistakes, you know?

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