Do you need a real site?

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This seems like a silly question, but after reading this article on a specific Web site to promote branding, I began to think about whether or not the sites we know were becoming obsolete. I've also begun to think about the possibility of integrating search engines with behavioral technologies and content management systems to make our work easier.

First of all, not all sites are obsolete. Marketing sites operate at least well, providing users with access to and discovery of new news, rather than the introduction of specific products or services. A typical corporate web site is quite different from this. Most of us have this kind of website, they are divided into "about us", "Case study", "service" and other parts, and even the "product" service. They are organically integrated as a whole and provide browsing for users in a certain order. Information architects carefully plan the user experience, and at many times they distribute the company's situation and provide a positive branding experience.

Think about your site browsing, especially when you're looking for specific products or services through search engines. What are you looking for? A special thing: media products, a pair of shoes, a gift for a friend. You need a special product, but you have to make inquiries throughout the site. In the process of querying, you often feel frustrated because you can't find what you want when you go to the homepage. You don't need to know all the things about the company you're looking for, all you want to know is: Can a company provide its own products or services? If you want to buy a particular product, such as a pair of shoes, you may not need to know the "our arranges" section.

This is a problem that most of us consider. Our well-designed website is designed to create a complete brand experience. But, look at your server log, will everyone browse the site based on your guidance? Do most people browse a Web page or multiple pages? Maybe not.

Like it or not, people browsing and using the site is changing. The web was once seen as a series of linked files or Web sites, but search engines are changing the Web experience to make people use database information more than library files. We query the data, find the information we need, and want to access the information. We don't need to read the site from beginning to the beginning, we just look for what we need and leave quickly.

Once you browse the Web as a database, it injects new content. If the network is a database, blogs write reports from this database. They search, inquire about new things, and then present them to us. RSS Feeds are feedback about a string of information-database records, and RSS is popular because it doesn't force people to search the entire site. What about community media? It establishes a new link relationship to the database.

The concept of "Web site as a database" is not new. This is the result of the Semantic Web boot, which is designed to keep everyone on the edge of tagging content so that people can search like a database. Due to the constraints of many factors, so that it can not be immediately promoted, but in the greed and interest driven, traffic concentration to two giants. Still, we are moving in this direction, as search engines continue to improve, web tags are on the line, and search marketing pushes people to index their data.

From the marketing point of view, the site as a database to look at a lot of meaning. If the site is a place where people can find specific information, there is no doubt that they will resist the display of ads: they are a bunch of irrelevant data. Behavioral oriented advertising and associated advertising make it less uncorrelated and improve the effectiveness of advertising. Search marketing is the most effective means of advertising strategy because it helps people to make inquiries. Search marketing is an effective tool because it has better feedback results and helps people find what they want.

Does this mean that the brand does not work, that the site we are building today already has a market? Not so. The server log also shows that your homepage is the most visited Web page because it provides a convenient and memorable URL for the brand.

So you really need a real site. But you also need to be aware that people are increasingly looking at websites as databases and looking to search engines to find what they need. As the network continues to grow, opportunities are increasing.

What will the future be like? Look at the comparison shopping site, you will know what it will look like. While the comparison shopping site is still growing and revolves around product prices, it's not hard to imagine a search engine integrated into this service to help you do your shopping. For example, you want to look up "sneakers", look up information from all the electronic sites, build a custom Web page through Google, or look up the displayed product through an AdWords system. You search, you're building your own web page, and before you know the final results, you've built a custom store based on search habits and interests. When you believe in the products you buy and feel you have the best price, do you really care where these choices come from?

By taking the site as a database and content, these discontinuous data records open up a series of possibilities-an amazing advertising prospect. This may be the most efficient way to sell products and services without a complex web site, but focus on the design of specific pages and take them as data records, rather than looking at them as a large site. In the future, users will have different experiences. They go through search engines, take a look here, take a walk, and make their queries into a useful database.

It sounds a little weird, but it's happening. Before you are eliminated from the Web, adjust your browsing methods and see how they work. (Zebian Admin01)