Do you really know "from the media"? Talking about the main points of media marketing and its analysis

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The dissemination of media capabilities and the effectiveness of the promotion is obvious to all. I have a lot of friends are doing from the media marketing, they have some in the operation of some organizations, some individuals are doing, everyone's operating mode is also different, the problems encountered are not the same, the final marketing effect is not the same.

However, whether individuals or organizations, regardless of the main body of marketing, in the media marketing, the direction must be selected. To this end, we have to hold on to the following several points.

Enhance user stickiness

The so-called user stickiness refers to the retention of users, so that users of your operations from the media to create a dependency, to achieve a "loyal" state.

If you open a clothing store, in order to let the store's source stability, you may take some measures and some old customers to establish a good relationship, such as sending customers some small gifts, tell customers washing essentials. In this way, you and the client will establish a kind of relationship outside the commodity transaction, when the customer needs to buy clothes, naturally will think of you. Some stores often offer discounts, and some supermarkets offer discounts every week or even every day, which attracts some consumers to go shopping every day. These practices are designed to improve customer stickiness.

Improving user stickiness is one of the main points of media operation. Like the opening of clothing stores, supermarkets, so that customers always pay attention to your media, and even let him every day, waiting for your release of information, so that your media can play the most powerful marketing effect.

In addition, nurturing customer stickiness can also make your fan base more stable. I have a micro-trust as a business manager friend, he will release some of the advanced ideas and information on business management, perhaps because we are the peer relationship, I am very concerned about the content of every micro-letter he released. Every time I open a micro-letter, as long as I see the content of his release, I will carefully read, when the fun will naturally give him a "praise." Although he started to focus on me, it became a habit to pay attention to his micro-letters later. From an interactive perspective, he is my user and I am also his user.

No doubt his micro-letter was a success because he made me sticky about his micro-letters. Of course, the cultivation of user stickiness requires a certain amount of time, the number of users can not show that the user stickiness is large. Therefore, we should do a good job of "fighting the protracted" preparation, bit by bit to cultivate the user's stickiness.

Low Posture

Everyone can build from the media, which means that information can be flooded. In the mass of information, people's choice of information will be more autonomous, so since the media operators must put low posture, otherwise it will lose some customers.

As in our daily life of interpersonal communication, if your behavior is very arrogant, and the distance between others will be more and more distant, others will deliberately keep distance with you, no longer willing to communicate with you. Media marketing is also the same reason.

There are some media operators in this problem, especially some celebrities, large enterprises, they opened since the media often released a number of "high-end, atmosphere, on the grade" of the speech, not enough to kiss the people. User comments ask questions, they also shrug off, even to some users of the question of irony? Maybe some of the media operators have done so deliberately to attract more attention, hype themselves.

Admittedly, this approach may win some people's attention, but these concerns are directed at your negative impact, and most people come to see the excitement. From a marketing standpoint, this behavior can be said to be a self-destructive way of marketing.

Civilian, grassroots is the biggest feature of the media, and from the user's media must not play the advantages of these two characteristics. So, whether you are a star or a senior executive, must be lowered their posture, with personalized ideas, feelings to provide high-quality content, write the audience groups equal communication. Whether you are the world's top 500 enterprises or large organizations, standing in the audience with the equal angle of communication and interaction, in order to win the user's favorite.

Here are a few suggestions for the media marketing staff for reference: content to be updated in time, to have attitude, thoughtful, serious release of content, can be humorous, humorous way to express ideas, language must be close to people's lives.

Ensure smooth communication with audience

Since the media marketing is a long-term process, the operation of a slight error will be undone, then even from the beginning again it is difficult to achieve good results. Therefore, in the process of operating from the media, we must maintain a smooth communication with the audience.

Since the media operators can be a hot topic to arouse others attention or audience groups to discuss, and then join the discussion, timely reply. If you cannot respond to them, you can use a unified response approach to achieve effective communication with the audience.

In the process of communication, if there are differences of opinion, can be discussed with the audience in good faith, but not delete the post, this will lose credibility, affect the audience group loyalty to you. Perhaps many people think that it is a good idea to delete inappropriate speech, so as to avoid long-term harm to the feelings of the audience. But I think if you're wrong and you've apologized, you might as well keep it so you can be trusted to tell everyone that you have the right to take the consequences. In this way, even if the audience can not improve the loyalty of the group, will not incur their aversion.

In addition, you should also pay close attention to other industries from the media, the industry leaders should pay special attention to the timely interaction with them, and strive to become a barometer of public opinion.

Mastering social Etiquette from the media

Media marketing, like traditional marketing, has social attributes. Therefore, in the process of operating from the media must master the basic social etiquette. Example add, as soon as possible to reply to the user's question, if you can not reply, we must conduct a unified response; In with the user through the media communication, to respect each other, sincere treatment of each user, so as to increase the user's affection for you.

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