Do you really understand false originality and value in website operation?

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"Are you original today?" What if it's not original? " False original to facilitate the inclusion? " And so on. These problems are often seen in a variety of webmaster forums. Whenever I see such a problem, I always smile. The author is not to despise this, but from the problem can be seen, every day to ask the original, false original webmaster, the most real reason is to be played by the SEO, was the search cited Zhi to play. Every day around SEO optimization, search lead zhi ranking spin. All great things are informal, through this sentence can be seen, the webmaster in the operation of SEO optimization rankings, do not have to pay attention to the high and low, do not care about their ranking today, the key is to do the user experience, satisfied with the needs of users, ultimately search will also give you trust. See here you might think the author is in favor of pseudo original content updates that in fact, I want to say is, see the problem to learn from the pros and cons to observe, take the false original, a lot of owners are false original saliva to the MO, that all the false original is in the user, are the search rankings and updated content, First of all, to their own point of view to the pseudo original set a worthless definition. Is this really the case? Today I would like to talk to you about false original, original two kinds of content pros and cons.

The advantages and disadvantages of false original content

Have done SEO optimization webmaster are aware that in the case can not be original, through the appropriate false original can keep search every day to include their own site article. Because search can only from the similarity to the content of original or not. If the search from the point of view of the analysis, false original content is indeed the role of the original content is comparable. If from the user experience angle analysis, that false original is still false original, never play the role of original content. After all, the user is not a fool, for read the article can not be interested to repeat, and most of the original artifacts are modified through the software, the fluency of the statement, the flow of views and so on are not guaranteed. So in SEO optimization, pseudo original is also playing what kind of role? First of all SEO optimization or is the search cited, false original content can indeed increase the amount of collection, this is undeniable. Second, highly pseudo original content or has a certain readability, if according to the author of the measurement criteria to distinguish, I think the same article similarity of less than 20% can be classified as highly pseudo original category. Furthermore, false original content can serve as spider food, many webmaster think spiders will not crawl false original content, in fact, this is a misunderstanding, for spiders, as long as not exactly similar content will be fully crawled, this is why pseudo original can increase the amount of the reason. Then if the user's point of view to analyze, False original is also true value? Personally, we must from the positive and negative and the user needs of two aspects of analysis, first from the pros and cons of the analysis, false original content as long as not to leave the core point of view, through the change of words to change the method, it can also be recognized by the user. Second, from the user's needs analysis, pseudo original also can play the role of original content, as long as the content to meet the needs of users, then your false original also produce the effect of original content. Of course, the author is not recommended webmaster use false original content to casually perfunctory user needs, summing up a word, in the search for the subject, only highly pseudo original content can be fundamentally obtained from the search for the recognition of the user experience, as long as you can meet the needs of users, then your false original is valuable.

Advantages and disadvantages of original content

Each seoer clearly understand, do successful website optimization must be inseparable from the original content of the update, which is a search for a responsible, but also a user is responsible. But is it true that the original content is the best? Individuals feel that these two have to be analyzed from both sides. First of all, from the front, the original content is indeed search and user favorite, as we do every day in the A5 for soft paper submissions, as long as the original is the success of half, if it is false original, it means that the contribution failed. Original content allows users to see the new article every day, after all, users do not like to see some of the original fake! Then on the contrary, not all original content can be recognized by users. As we look at the article in A5, some of the articles on SEO, its click rate is high and low, high can be tens of thousands of clicks, low only a few clicks. Why the original content can not be welcomed by users? The reason is that some original content although the network did not appear, but its value to users is not high, can not meet the needs of users. For example, we cast an article on the A5 on the Novice site optimization tutorial on the original article, I believe that the click rate will not be high to where to go, because users of this type of article to see too much, a feeling of numbness. So far the original content is not realized value. Therefore, the original content although the best content on the network, but also to see things, the quality of original content and the topic of novelty is also the effect of factors. Casually write an original content, who will ah. The key is whether to meet the needs of users, in the case of users most need to present the content in front of the user to help him solve his problems, such content can play the original content unique value effect.

It is not easy to write original content that is valuable to the user, but to long-term operation of the site, individuals or suggestions to improve their writing level, after all, false original although sometimes can meet the needs of users, to achieve the value of original content, but to long-term operation of the site, the false original is still not on the table. Short-term operation can choose false original, and long-term operation, that is not original, the good or bad, the value of the high and low only after you personally experience will agree with the author's point of view. This article by the Taobao Alliance www.eaea.cn exclusive feeds, reprint please specify, thank you!