Do you think it's a good thing to steal a new car?

Open a new second-hand car to sell the C2B mode of the rise, a lot of enterprises have seen the advantages of opening a new model, have followed, which, http://www.aliyun.com/zixun/aggregation/39456.html "> Ping An good car group to do the biggest momentum, it and open new who can go farther?

The advantage of safe and good car?

1, deep pockets

Ping An group of rich and powerful, although late to open the new 4 years to do, but the momentum on the very fierce, directly to take a free service fee model tactics, and quickly opened a large number of stores in 13 cities. And hit the ads for publicity.

2. Resource Advantage

Ping An group of car insurance customers are very many, this is a very good resource, if the use of these resources, should be able to achieve faster development.

A few months ago, I asked the new CEO Lin Jie, there are so many companies to copy your model, and good car development so fast, do you have pressure?

He smiled and said, they all copied us is good, more let us have confidence. Two reasons:

1, on the one hand, our business model is good,
2, on the other hand, everyone is optimistic about this market.

As for the pressure, now is not at all, because open a new five years of the internal strength of the foundation, it is not casually able to copy the.

At that time I did not quite understand his internal skills, but soon understood.

Supposedly a good car in such a good resource, should be able to achieve rapid development. However, it is strange that the development of good safety car is not very ideal. There are two sides of the information that reflect this problem:

1. From July onwards, many of the advertising activities of good cars have stopped
2, even rumors of its project leader also dismissed, entered the strategic adjustment period.

Second, the problem of safe and good car

Why is this happening?

In accordance with the pure Internet project, the idea of a good car is no problem, but set to second-hand cars to help sell this C2B mode, it is not the spirit. And why?

Because this model is the line and the combination of the line of business model, the internal strength of the line is even more important than the propaganda on the line, the internal strength of play is not good, blind expansion is not a problem to blame.

1, the potential made very good, the internal strength can't keep up

To give a small example, when a car is successful, call center staff will be called to notify the successful business.

But the staff at call center just knew that the auction was successful, did not know that he bid is that car, often phone call passed, the merchant also do not know exactly is that car auction success, because each business every day to participate in a lot of car auction, which leads to very low conversion rate.

The new callcenter is directly to the merchant to confirm the specific is that car, what price, and then have a series of accurate information communication, promote a very high conversion rate.

Turn to see open the new internal strength: Open the new five years, only in Shanghai to repair the internal strength, so far, opened a new in Shanghai opened 11 stores, but they do every store are quick profit, healthy development. Until 3721.html ">2014 year August, opened a new formal access to the Shenzhen market, at the same time opened 3 stores.

Do C2B service, quality of service is very important, otherwise customers come more, you end up uncertain, only bad reputation.

2. The mere burning of money cannot last

The combination of the Internet project, is not your simple money can be done, like the following classic jokes:

Foxconn boss Terry Gou once talked to Liu, want to use cabbage prices to hold jingdong, and the gentle threat said: "If you do not cooperate with me, can I get 500 million dollars to kill you?"

Liu back: I venture on the day almost no money is not afraid, fear today? Working with me is your last chance to enter the retail business in this life!

Results two people talk about the huff. After the Fuji Kang spent hundreds of millions of yuan to do the Flying Tiger Tesco, did not do it, less than a year fell. After the Beijing-east listing, the market value has now more than 40 billion dollars.

Ping good car Although there is a good father, a money to burn, it is certainly not long-term, there are several main points:

1. Free Business Service Fee:

A good car and a new one, are not charge of the car salesman's money. However, peace and good car also do not accept business money, which led to a good car is not profitable, not profitable things, certainly difficult to endure.

Do not overcharging business service charge, this will lead to car dealers in the auction when the impulse to increase the price of auction, the final auction after the end of the car business began to think rationally, resulting in a large proportion of the flow beat.

Open new not only used car business service charges, and if the second-hand car dealers do not trade after auction, but also accept the penalty for second-hand cars, only the new penalty will be closed every year millions of.

The new practice, forcing every second-hand car dealer in the auction is very rational, tell the truth. But why does it attract these second-hand car dealers?

2, the transaction price algorithm

In the new platform, the pursuit of a reasonable price, but not the highest price.

How does a reasonable high price arise?

On a new platform, the ultimate bidder gets the car, but the price is not his price, but a set of new original algorithm generated by the price, the price is slightly lower than his bid, so that the car Chamber of Commerce feel earned, plus the opening of a new margin system, the proportion of streaming is very low.

Free is not necessarily the best Internet model, reasonable consideration of the interests of all parties, is the healthiest business model. So a good car after a long yell for a while, from July onwards, most of the marketing work has stopped.

Ping good Car current strategic adjustment is very correct, if blindly burn money down, certainly no!

Is it conservative to open a new business?

NO

Next and everyone to talk about opening new internal strength cultivation, will be able to give you some inspiration.

Although still an entrepreneurial company, the New year spent 10 million yuan on six Sigma management training. Determined their business direction, management philosophy, corporate culture.

The essence of the content, here for you to share:

1. Focus on C2B

Open a new second-hand car to sell, only focus on doing C2B mode, for the C end of the user to provide value. Open a new hope that the second-hand car as a reasonable distribution of supplies, that the middle-link to customers are trouble, their own links are all buttoned up, so that users to the ultimate convenience, nature can win the market.

2, Six Sigma

Using Six Sigma is a new and important strategy, because it is a global management tool, in China, the enterprise is not much, such as Lenovo just 10246.html "> acquisition of IBM's PC business, its own culture and IBM's culture out of tune, Then had to spend a big price Six Sigma management system, the effect is very good.

It's not easy to churn out new, Six Sigma-trained talent, because they adapt to the Six Sigma management language and are not comfortable with companies that don't use Six sigma.

3. Global operation

The new ambition is big, they want to do is the global market, they want to use the global second-hand car through their platform for free trade, this is a huge trend, the world has 2 trillion of dollars in the market.

Shenzhen market Test success, open new will open up overseas markets, because the use of Six Sigma management method, in overseas very easy to find the right management talent, only need to acquire local base enterprises, and then open a new mode copy past OK.

4. Integrated Supply Chain

Provide C2B phase of the flow of information, logistics, capital flow of the entire flow of solutions.

5. Innovation Ability

New and continuous optimization of their own services, the use of micro-innovative ways to continuously enhance the core competitiveness of enterprises.

In recent months, dozens of new core managers have been trained for more than 10 days a month, and the company is operating in full operation, a skill that requires imitators to learn well.

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Author: Tong
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