Do you value the website stickiness? Analysis of the characteristics of viscous content

Source: Internet
Author: User

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The viscosity of a Web site is popular speaking refers to the content of the site itself to the user's appeal. At present, many sites lack some sticky things to "stick" to live netizens, so this makes the site itself can not more in-depth mining profit space, then we must find a way to solve this problem.

The first thing to be clear about is what content in the Web site needs to be built to be sticky and which don't need to be built. Often those that do not need to give too much thought need not be constructed sticky, such as all news or fun and some gossip and so on, these content does not need to build stickiness, those more practical information and content or need our long time to make decision of content is need us to build sticky, In this way we can use these sticky content to increase the affinity between users, and slowly affect the behavior of the user (small station www.9alt.cn is an effort to build a website sticky example), this is the sticky content affect user behavior and bring the actual marketing effect, and the upcoming series of potential marketing results will be a lot more.

Here are some of the characteristics of viscous content, you can refer to:

First: Viscous content to have outstanding, outstanding things can bring a certain stickiness to the user.

Second: sticky content to be concise: This also involves advertising skills, often concise language most memorable, like a familiar advertisement word to achieve the same effect, such content can form an image to stay in the user's latent memory depths, the effect reached!

Third: To let users believe that what you say is true, is to give users a sense of trust, so you have succeeded a big step.

Four: Like the soft text learning, weaving a touching story, moving to the user will produce marketing lethality doubled!

Five: The content of the truth, or that sentence, the content of the King! You build the content must have a certain quality and public awareness, like Soft Wen, wrote a piece of soft text, he will produce more lethal than the straightforward advertising words dozens of times times or even hundreds of times times!

In fact, so many of these things that seem to be theoretical, in fact, are very practical things, I dare to say really to study the user sticky webmaster is really small, so still hope that we pay more attention to this aspect of things, a site to be successful, inseparable from the stickiness of the site.

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