Do your bosses know that you're wasting your advertising?

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Now advertising everywhere, offline advertising is all about, frankly, in the old Chiang's view: Many ads are white throw money, waste serious, millions of thrown in, the actual effect of the return is just 4 a company's PPT closed report. So I have the title of this article.

Chiang Sunday Green Travel, took the subway around Beijing most of the circle, deliberately paid attention to, and finally saw Internet products companies will play offline advertising, that is, "reverse O2O advertising--offline advertising promotion online transformation", the following figure:

Do you see any difference? Two-dimensional code + send a good gift, now playing ads do not put two-dimensional code and micro-letter are embarrassed to say that they are experts, advertising does not send money, not gifts is loaded 13.

But where is the advertisement? Suspense, direct loading. In short, good at several reverse O2O advertising elements are in place:

1. Valuable attraction

Solves the user why to sweep the code? As to why the offline advertising, let the audience sweep two-dimensional code, go back to ask the adults at home ... Well, my conscience found it: to capture potential users.

2, two-dimensional code is large enough, can be scanned in 20 meters-

solves the interactive radius and the scanning user experience. As for why you should consider the audience experience, ask the boss of the week 360.

3, Action Guide simple and clear--

Solved a part of the white mouse users saw the ads do not know what to do the problem.

4, a brand exposure-

This really is nonsense, but must have Ah, solve the @#￥%&* ..., here omitted 20000 words.

5, the main body of publicity away from the money-

Solved the fundamental goal. As for why to promote the product from near the money, a matter of opinion, you have to have good backers, not anxious to make money or not lack of money, you can play environmental ads, such as "Crane dance White Sands."

OK, that's all. Avenue to Jane, to the point where I hint and share the essentials, think and act on you. In addition: We are not easy ah, side shopping mobile phone code word good hard.

Pro: If you're in charge of a line of ads, try a few of these, but don't tell your boss you need to count the amount of micro-letter powder or download, because he wants to know this can have KPIs, later you will be more tired! Grey income is not good. However, Chiang guesses that your media friends will keep up with the times and help you think about the "optimization" approach.

Of course, you can continue to press the following small partners to advertise, very tall! This has been the case for the past few decades!

Here, think of a taxing: "If you have the money, in the news broadcast after 15 seconds reverse O2O advertising, how many living room in the micro-letter fans?" How many app downloads will come? Do you track the ROI of fans, downloads, forwards, registrations, and sales? It's not that hard, Mr. Chiang's team has been doing this, It's just not up to the power of the TV. Now wait for the first company to do this advertising, sincerely look forward to looking at the data. (Now when the king is so happy, you can evaluate the data.) Love more vcd, ha Tzu five needles are in their graves. )

Too many times, not corporate marketing is not good to do, but will not do or do not want to do, in vain to spend money. Fortunately we will do and want to do well.

2013, we 6 people to play flow processing, fine management, accidentally done 20 million business, no Gaofu, no 抱粗腿, no seat tuyere, no overtime to stay up late, on the honest things they will do solid. 3721.html ">2014 years, we firmly stance, dozens of people, began to play products, play marketing, play the middle class consumption field, every day, exciting (base) feeling!"

I have no other skills, is a little bit of marketing, can be more efficient than the average person to get the PC and mobile traffic and transformation; a little bit of product planning, can be more user to consider what function; there is a little cash flow, do not have to worry about the tension to live; understand some consumer markets just need to be hidden, Going to go in and serve the renminbi. I'm worth bragging about is a bunch of people with a dream of the real cock silk bear children, together to create a dream!

My entrepreneurial mentor entrepreneurial factory Macan often said: "Cherish life, away from entrepreneurship." Very agreeable! The solution is very simple: "Do not want to do on the platform, IPO, the first choice of direction, settled cost profit, and strive to earn some money, circle to the core users, build the core team, hungry not to die." ”