Do your favorite products

In the Internet industry for a long time, some of the following words to the new people who have just started, hoping to help.

Do something you like

People are a strange animal, do their favorite things like the chicken blood, do product is also so. If you are dealing with a product that you have in your hand, you really have to think about your next step. September 18, 2012, on the second day of my birthday, I started the Internet ER's morning reading class, which is a focus on products, with research, interactive channel. I have always liked the guides in these areas to bring the experience of summing up and sharing ideas, accumulated over time they want to turn such a point into a product, so that impetuous internet people to stop and enjoy 15 minutes of slow reading every day. There is no profit model of thinking and fantasy, sometimes these do not have the purpose of liking, the reverse will let you not be tired, let you full of fun.

Do like the product, almost can be regarded as a PM life blessing. If you have just stepped in, then do something you like to do, even if the maintenance of a blog excerpt some of the experience, there are plans to improve the product and collect feedback, these are rare firsthand information.

Second, insist on doing

Adhere to the truth, almost anyone can be handy and eloquent said on the day and night. Have seen too many people, of course, including themselves, in doing something for a few minutes of heat. But when you do it seriously, you will find that the cost of sticking to it is really low. To do morning reading lesson website, I only need to insist on getting up early every day, more than one hours a day to read, and the benefit is really greatly enriched my knowledge. Some things, stand at a height to think, you no longer struggle every day "I want to sleep less than one hours", "I can not eat with friends at night" these daily details ...

Life has too many excuses, can let oneself have reason not to continue some things, "I am not comfortable", "tomorrow to Play", "the day after tomorrow I have a party" and so on. Insist on doing something you think is worth doing, for a new product, you reap not only the benefits of this matter, but more importantly, the habit of developing behind. Daily experience of 2-3 applications in the application market, slow reading 1-2 articles a day and think about recording your harvest, reading an English original every day ... these are the things that you and I have been able to stick to.

Third, focus on the direction

Any product, should have their own direction of focus, for the grasp of this product you are the same. To the morning reading class for example, from the official line, we received a lot of feedback in the industry, better remember the domain name, do a separate app, do micro-letter public account, to point group discussion more is to point group voice discussion. The current site of PV less than 30,000 per month, independent IP in about 10,000, in such a weak user base, do any of the third channel deduction are in the differentiation of their own product core user groups. On the contrary, it is easy to see the birth of a unwieldy product in the application market.

Learn to refuse some of the good intentions of their products are not in line with the direction of the boss or even the needs of the owners, learn to clear their focus on the direction of the product should do the function point of order, this should be a product newcomer from the beginning to learn. In addition, focusing on One Direction helps you think about the needs and details behind the product. That's all there is to it, and instead of shouting slogans to meet everyone's needs, you might as well meet a handful of users.

Iv. weighing input

You may be in a well-defined, lean collaboration of the Internet big company, every day you only need to do in your own field to do something you are good at, you may also be in a start-up or small and medium-sized companies, with a number of jobs want UI, UX, PM, run together. The former is likely to allow you to develop a mindset, the product can not jump out of a vicious circle of views narrow; I've been thinking about what I can do for a long time when I'm just making a product. Perhaps you are in a company with a strong background and resources, and some inputs can be easily applied, but what else can you do to get out of it?

Do the Internet ER morning reading class website, let me spend the first time of their own money and time, and a number of like-minded friends from domain name space, Content selection, promotion operations, revision optimization, and so a process down the pro. Without profitability, allocating limited resources to better, weighing the costs of each requirement, will not narrow the horizon of thinking and understand the basic ways of doing and the benefits of each persona. Now it seems that some things really do, is not as simple as you originally thought. For example, I am a non technical background pm, facing the construction station, revision, optimization of these technical requirements are relatively high living, some basic things to learn their own points, did three months, at least I understand a word in the future will not be responsible for my product development team said--"This function point to achieve a very simple, how not to achieve AH ”。

V. Use of tools

The speed of innovation in the Internet industry can completely amaze you, almost every day there are a lot of tools available, and with the spread of new media, almost a lot of tools have been myth. I've seen a lot of new product people practicing axure skills and components, in the narcissistic three days to design interactive prototype, and finally because a detail did not consider the overall push back, then the untimely and peers complained about their daily overtime too tired too hard, but also see a lot of people in the prototype did not finish, the result with pop, Quick look at the interaction, and finally presented to the development of a complete document is not.

For a product manager, there is no tool for everyone. Find tools in other people's recommendations, but use your own tools for your own exploration and practice. This is like many years ago we take the college entrance examination, various college entrance examinations to write their own experiences and experience, almost no one has seen these experiences and greatly improved. Using your tools will make your productivity more efficient, and you'll be left with a tool that will keep you from being seen.

Vi. Discovery Value

Over the past two years, the rise of social media such as microblogs, Instagram, Pinterest and so on has created an explosion of information, almost everyone's habit of reading pictures, looking at 140 words and so on to the fragmented fast-food reading. If you are a heavy experience in a new product, I think you may be more addicted to this kind of fragmented reading. How to find valuable content in such an information-explosion society is an ability, because you can not be tired of spam. In the vast information age, it seems to me that this information can be divided into two kinds, one is the message, you or early or late know, such as "xxx when the president", "Apple's four-quarter profit decline", this kind of news is likely to have nothing to do with the pain of your career, the other is dry goods, such as " Whether the mobile application password should be explicitly displayed, "10 Modes of Mobile UI layout", and so on, is a summary of experience and sharing of ideas that can precipitate your field.

To this, as a product newcomer, in the daily access to information and valuable things, have their own channels, similar channels you only need to choose one according to your personal preferences. In addition, do not attempt to read an article, listen to a lecture, read a book can quickly upgrade ability. The impact of any worthwhile content on you is gradual, not overnight.

Seven, cautious to say more thinking

In such a society of information explosion, it is easy for a newcomer to lose himself. Addicted to the worthless news, and the people of God Kan how I see the future of Apple, a jiangshan of gas fields, addicted to some professional product discussion, using some words "bad looking", "not Atmosphere", "ambiguous", "General", "there is a problem" and so on to spit out a product of the predecessor, But can not specifically point out and solve the problem. The whole industry and even the world, there is no shortage of people to find problems, but the lack of people to solve problems.

It is said that emotions take 6 seconds to connect with thought when the emotion arises. That is, 6 seconds ago, emotions are not affected by reason, and show an instinctive emotional response. As a new product, since you have entered the industry, you should start with a professional perspective, professional habits to solve specific problems, do not indulge in the feeling of the sensation of vomit.

Eight, the time to learn

Unfortunately, you and I have entered such a moment of change in the industry. Yesterday's Nokia is crying, today's apple is laughing, the day after tomorrow's Samsung may be melancholy, for example you may understand that some things will really change the fate of some industry giants. As a small sand in such an industry, what we can do is to learn at all times and not be abandoned by change. It is said that "everyone is a product manager", indeed it is a threshold in the industry. Almost all professional backgrounds are among product managers, and I am a medical college graduate. You can step into the door of the product, but can't find their own way, lost themselves.

For example, the rise of the mobile internet has made some of the web-side design concepts no longer suitable for new areas. Now, few people dare to say that they are the product pioneer of mobile Internet. But that doesn't prevent you from learning. No one can guarantee that what you learn every day is valuable to you, but you can at least know what you lack. As a new product, you have to realize that the gradual is not an overnight, time learning is likely to have no quick gains.

Above, is my summary of this year, I hope to read you have helped, welcome to exchange.