Documentary Marketing of water test: Reese "The Secret of growth" CCTV broadcasting

More knowledge of the Web June 12 news, not only TV dramas and movies, documentaries also come! June 2014, a children's English institutions, the English language, a documentary film "The Growth of the secret of the English age" in nine sets of CCTV broadcast. In recent years, the school, Huatu and other well-known institutions have been keen to invest in film and television dramas. such as the big sitcom "The Genius of Evolution" has been filmed for 2 seasons, Hua-Toupai's film "Dew Beauty" also entered the cycle of publicity. Recently, a documentary film "The Secret English age of Growth" was filmed in CCTV9, a total of four episodes, by the English Language Institute of Children. The film takes 80 children in one campus, 04 months a year, the growth and confusion in English learning involves many educational social problems, and shows a scholar's deep thinking. By recording the content, Reese also put his brand into it, and formed a certain influence on the parent group. Whether it's a movie, a TV show, or a documentary, there's a growing body of evidence that the marketing goals of the training institutions have changed subtly--from simple enrollment conversions to branding. The shift to branding means that many of the training agencies ' goals are no longer so "quick for success"--at least they've begun to try long lines. In the domestic education and training market, with the recognized brand influence, but also the new Oriental and so on very few, but in fact the brand can bring the benefits of training institutions is pluralistic and durable-when more and more institutions, began to work on the brand, it shows that the education industry into a benign development track. (Multi-Knowledge network Wang Yujia)