Does Agriculture Need a Product Manager?

With the rise of the Internet, "product manager" began to become popular. Product Manager, also known as Brand Manager. Is a business manager who needs to take fundamental responsibility for a (line) product (media, service, brand) based on the company's product strategy.

Emerging industries such as the Internet have a deep understanding of the role of product managers. In contrast to other industries, especially agriculture, this position has not yet been clearly identified. Is it because agriculture does not require a product manager? I do not think so.

Why does agriculture have no product manager?

Here, we take the familiar Internet to compare with agriculture. The reason why Internet product managers start from customer service or operation mostly is simple because they have to understand customer needs. To do the product is not simple behind closed doors, you can easily obscenity; must know the user's distress, to understand the needs of users in order to be good product manager. For agriculture, we think that small-scale agricultural products, there is no brand, just go to the market to buy a dish, buy some meat. The real problem is that people simply do not regard agricultural products as a mature product.

What can a product manager bring to agriculture?

To have an agricultural product manager, we must first consider the agricultural product as a product and design the entire agricultural product flow. Ideas determine the way out. Now it is a dish for you to pay for your wounded people and a dish for you. You do not combine farming with people, products and agriculture. Can the product manager, to improve the current state?

Product manager is not only responsible for the production of agricultural products, agricultural products also include the entire production process, processing, marketing, logistics and delivery and other aspects. Through the control of these aspects, to control the quality of products, thereby increasing the value, reduce costs and increase corporate profits. In practice, the embodiment is divided into the following three aspects:

Production mode improvement

Now most agricultural production still increases profits by increasing output. It simply considers how to improve production technology without paying attention to innovation in production mode. To Chu Shijian inspirational orange, for example, from the production model to improve, each set a standard tree, yield a fixed number, so as to ensure the quality of the fruit, making each orange full nutrition, sweet taste. Coupled with his own management methods, and fruit and peasant to take advantage of mutual benefits through incentives such as wages, task bonuses, year-end bonus and so on, so that farmers full of enthusiasm.

The agricultural product manager can further optimize the product, improve the existing production mode, proceed from the planting or breeding form, and help to modernize agriculture from the source of the product. In particular, product managers from specialized institutions of agricultural counterparts are highly skilled and have accepted the school's advanced thinking. Their thinking is also more creative than that of peasants. They will effectively and effectively improve their management of production, Product profit. At present, there is still a problem that the labor cost is lower than the automation cost in our country's agriculture. As a result, it is difficult to reflect the scale benefit. However, in the future, automation will be boosted through the increase of added value. Just like greenhouses, automatic temperature, humidity and light adjustment make the agricultural products quality and quantity, and can get rid of the geographical, seasonal and climatic impact, and even achieve the output of fresh vegetables on a regular basis. If we can do a weekly, even daily supply of fresh aquatic products and vegetables, a stable supply, not only bring about a stable income, but also can increase the agricultural production in the industry chain of discourse.

Product process upgrade

Product means something of value, or added value. With the improvement of production mode as the foundation, a qualified product manager should consider not only how to reduce costs, can not always think about selling 20 bucks, how do we lower the selling price by 19 bucks and how to reduce costs and sell 18 bucks? , Cheaper than others. Sometimes to consider more is how to improve the added value, by improving product quality, improve service quality, allowing users to like your product, choose your product, and ultimately become a loyal fan of your product, which is the essence of the Internet, Is also the lack of agriculture. In simple terms, the same bunch of vegetables, bought from the market is a price, buy from the supermarket is a price, delivery is a home price; bulk is a price, choose a good dish is another price, handle well, do Into semi-finished products, and even do not have to wash directly fry, you can sell a higher price.

The goal of agricultural product managers is to create the value of their core products, or moats in industries and products. To do with other agricultural products are different, which involves all aspects of product quality, price, packaging, transportation, product managers need careful planning to create a most suitable agricultural products, to allow users, that is, diners, in fact, that is We people, go to habits, to rely on our products.

Media advertising

Advertising advertisements in the Internet age are everywhere, but relatively speaking, advertisements for agricultural and sideline products account for a very small proportion.

Chu Shijian orange sold for 8 yuan a pound, hit the banner of inspirational; pollution-free organic rice 10 dollars a pound, eat is not full of feeling, eat organic, for environmental protection; More than a dozen pork, propaganda is green, healthy and safe. Publicity media advertising well, you can form a public resource-based industry barriers that can make your product more competitive, higher viscosity users. Influential is a resource.

Many people did not do publicity, or did not do a good job of publicity, because they do not attach importance to that everyone products are the same, no need. In the tertiary industry, everyone's products are also similar, the main outlet of the product lies in the visibility. Without proper and adequate publicity, the final differentiation of the product can not be demonstrated because it is not known to the user. Product manager to do is that the promotion of agricultural products, but also a bit similar to the current sales of major companies. However, the product manager is more purposeful to sell, is to tap the potential value of agricultural products to customers.

Part of the enterprise looming agricultural product manager

Agriculture actually has product managers already, but only in individual large-scale companies or conglomerates. And we do not think they are product managers. The one hand is that the primary industry is always the lowest one considered by all, compared to other industries On the other hand, agricultural product managers have a single direction of responsibility, for example, only responsible for only one part of the entire process, such as retail.

In order to solve the problems that agriculture has always faced such problems as lack of food, lack of scale, backward technology, low added value of products and incomplete industrial chain, there are many problems to be paid attention to and solutions for. Agricultural product managers will bring more hope of transformation. , But also to give product managers a chance to realize their self-worth, at the same time, increase revenue.

Product managers are the leaders of a product whether the product is an agricultural product, an industrial product, or a service; whether the product is physical or virtual. All need to improve the production technology, product design and market operation of these three areas, I believe more innovative ideas, innovation, for innovation, will bring new hope in the industry.