Does Beijing live with the business model of business-to-business free?

Beijing live Zhe since 2008 launched the first pure B/s structure chain hotel management system, and constantly with the Times, research and development of new hotel information management and marketing tools, the purpose is to solve the Chinese hotel industry information imbalance problem, trying to use cloud computing, free, multi-channel way to redefine hotel management software.

The free model is more visible in the business of Business-to-business, which is rarely tried. So, the free mode in the hotel Management software field is not reliable? What motives are brewing behind the free house of Zhe?

Recently, reporters interviewed the founder and CEO of Peng Jinhui, Mr. Peng Jinhui graduated from Beijing University, with the 15 famous multinational companies, the Internet, large banks, telecommunications systems and hotel management system product design, architecture development and implementation experience, at the same time, in the enterprise strategy development is very forward-looking.

Origins and Dreams, redefining hotel management software

"The 2006-year Silicon Valley Conference has made me think about changing the domestic hospitality industry," Mr. Peng Jinhui said. In the United States, a similar domestic ordinary economic chain hotel, only 1 front desk, a room service staff, can let all customers easily enjoy the booking, stay, entertainment, dining, tourism, etc., this is the hotel comprehensive information, intelligent management advantages embodied.

At that time, domestic well-known hotel management software such as soft, soft, hewind has been doing for many years, but are to single hotel system, and the cost of high school small hotels can not afford, and the 2007 chain hotel showed a vigorous development of the situation, it is to see this market opportunity, Mr. Peng Jinhui immediately began to develop a strong idea of China's chain hotel management system, the team after a year of painstaking research and development, in 08, the official launch of the chain Hotel management system, opened the China chain Hotel Information age.

Peng Jinhui that the hotel has two core pain points: one is to solve the management needs, there is a solution to the demand for marketing. Living in this industry, ZHE revolutionized the hotel management software: The first is free, the second is cloud computing, and the third provides a comprehensive marketing tool for the hotel.

First push free, from social responsibility

Mr. Peng Jinhui Sense: Although there are many hotel management software, but uneven, or quality is not guaranteed, or services can not keep up, and a good bit of software is tens of thousands of or even hundreds of thousands of, many small hotels simply can not afford. The country currently has small and medium-sized hotel are, if you can have both cheap and high-quality software, is undoubtedly the entire industry information, management level of a great upgrade, I have been this as a social responsibility, so until now, I have a firm belief that it is necessary to change the entire hotel industry information level imbalance in the situation, So that the vast number of small and medium-sized hotels, chain hotels can afford to use a professional wine tube software.

Reporter also learned that there are indeed many small and medium-sized hotels in the market, with manual bookkeeping and other traditional ways, this lag hotel management, resulting in the hotel staff of repetitive operation and inefficient, seriously affecting the business traveller crowd experience. Hotel is the first stop for travel, is also the last stop, for the entire tourism industry, the hotel's information is the most important. and live Zhe Open Professional hotel management software for free use, is undoubtedly the gospel of the vast number of small and medium-sized hotels, the entire hotel industry to upgrade the information is also helpful.

More open, to build the industrial chain of the common win pattern

At the end of August 2014, live zhe to the industry announced: Omni-directional Open API interface, this is the housing philosophy after the free policy and a sensation in the industry's major move. At the beginning of the September 2014 Global Travel Summit in Shanghai, there are many insiders praise, live Zhe This open interface to the hotel and OTA to provide more convenience, to agents, peers and so on to provide more money-making opportunities.

On this open road, Zhe company seems to ignore their own interests, such as you free, you can not make money; Your API interface is open, your business may have been a competitor to seize the, you open more, will not lose the more? In the view of Peng Jinhui, this is a narrow idea. "You have to believe that the industry is not one or two, but everyone, to believe that the hotel needs is a full range of innovative, can quickly keep up with the mobile internet era and its own development of various applications and software." As long as believe this, there is the responsibility and obligation to go open this road, to benefit the whole industry up and down, to create a total industrial chain-win ecosystem. ”

Turning to future planning, Peng Jinhui said: In the future, ZHE will continue to provide innovative and convenient management tools and marketing tools to the hotel, providing business travellers with better booking tools and service in the store, such as booking air tickets, train tickets, tickets and so on, to bring greater openness to our partners and common service to the hotel and its guests.

Through the in-depth understanding of living Zhe, found that the intangible living Zhe has been affixed to the free, open, responsibility of these labels, which more or less let live philosophy company more "human", of course, these practices will bring some pressure on competitors? and go and see.