Does surface discriminate against mainland China?

Microsoft, which has been crowned with Apple's apprentice hat, is suffering from a series of embarrassing moves after Apple's launch of its tablet computer, which has been hit by market abandonment. In particular, it is not understandable that, while Apple put down its posture to the mainland market, Microsoft did not follow the study, instead of a berth posture, the mainland market in the new release of the secondary position.

Discrimination in mainland China? Not on the list of the first new product offerings.

From Microsoft Official information can be queried, the second generation of Microsoft Surface tablet products officially released on September 23, including the use of the win 8.1 Pro System Surface Pro 2 and the use of the win RT 8.1 system Surface 2 (not compatible with the popular win software), The two tablet will be available worldwide on October 22.

Yesterday, Microsoft began publishing a domestic product launch schedule. According to the information disclosed, mainland China is not on the first listed sites, Surface 2 and Surface Pro 2 will be supplied domestically in November. That means Microsoft is still not paying enough attention to China, the world's largest market.

Apple, after being blamed for years, has finally come to a change. In 2013, Apple not only "hosted" a new iphone launch in China, but also put the new release time in China ahead of schedule. Apple, like Microsoft, has been putting China on a lagging market for sale.

What did Microsoft learn from Apple?

Surface and the ipad have a lot in common with the marketing strategy, from which they can see traces of Microsoft's "stealing" from Apple. According to Sohu it observation, the two sides have at least three aspects similar to this place.

One Hunger Marketing

Microsoft in the domestic release of the first generation of surface, the starting point of suning appliances lined up a long brigade. Local residents even accused the organizers of disturbing the event, which was seen as a side of the hot activity. In addition, Microsoft has played a game of limited purchases. But in fact, it was quickly seen as a man-made hype show. According to Sohu it understand, surface in Suning single shop daily sales also on the single-digit, there is no so-called shortage.

Last week, Microsoft began to play hunger marketing again. On surface's official blog, Microsoft claims that the 64GB version of Surface 2 and 256GB, 512GB version of Surface Pro 2 are about to be sold out, while the 128GB version is now fully out of stock. Unfortunately, however, Microsoft has not published any specific figures.

Second, the absolute control of the industrial chain

Apple's harsh demands on the industry chain are obvious, the company in software and hardware integration and industrial chain management has been familiar, Microsoft "steal division" Apple, also began to do so, or even a change in their PC "only to eat soft rice do not eat hard rice" approach, launched its own brand flat.

As upstream industry chain manufacturers, Microsoft is not not the ability to integrate the industrial chain. But Microsoft ignores the feeling of its partners. Microsoft has long dominated the business rules of "making big bucks and PC makers", but now Microsoft is taking this inconsiderable profit, so Microsoft has provoked a backlash from its partners.

Third, pricing strategy

In particular, Microsoft has adopted a lower pricing strategy like Apple, especially in the Surface 2 product. Surface 2 of the 32G version of pre-sale 3288 yuan, 64G version pre-sale 4088 Yuan. This price is relative to the first generation of surface RT, it appears very pro-people. The price is very close to the apple.

But what needs to be pointed out is that Surface RT is only a piece of chicken flat products, incompatible with many traditional X86 architecture era of application. The product that really inherits Microsoft's Windows age gene is surface Pro. But the price of this product is surprisingly high.

From Microsoft's official prices, the Surface 2 Professional Edition/Chinese version of the price is: 64G (4G memory) version of 6588 Yuan, 128G (4G memory) version of 7388 Yuan, 256G (8G memory) version of 9688, 512G (8G memory) version of 13388 Yuan.

When Intel pulled the ultra-high price to 5000 yuan, Microsoft set its tablet at 6,000 to 10,004, and had to say that the pricing strategy was not very sensible.