Does the Business-to-consumer enter the three troubled times?

After more than 10 years of development, China's e-commerce industry has a certain degree of heat. When it comes to business-to-business, Business-to-consumer, and Consumer-to-consumer, the main models of these three types of E-commerce are Alibaba, Consumer-to-consumer Taobao, and the lack of a "leading brother".

Many people are saddened by the lack of a "lead brother" for the Business-to-consumer, which I think is a good thing. "Flower is not a spring, a garden full of flowers." "China's development of the field of business is not dependent on the development of a company, a region can be solved, it needs the entire industry to improve the overall level of the global enterprise."

At present, there are roughly three types of enterprises in the field of enterprise: There are excellent, when the book, image as the main business of the integrated E-commerce site (hereinafter referred to as the type X); also have Vancl (men's online direct), Beidou mobile phone network (mobile phone online retail), Red Children (maternal and infant supplies online direct) and other vertical categories of websites (hereinafter called Y-type); more Taobao and Pat net these traditional Consumer-to-consumer Web site into the field of consumer, clothing and cosmetics sales hot (hereinafter this type is called Z-type).

In ancient times, Zhuge Ming thatched known three points in the world, there is no reason. If the Ming is a bit far-fetched, so now the three points in the field of the world is a certainty. The formation of the situation, not the general human capacity around.

If the current business market as the Three Kingdoms period, then X-type, y-type, z-type is like the Three Kingdoms in the Wei, Wu, Shu. The X-type potential is big, the year which has been painstakingly built is also the longest, is today the Wei market. Y-type separatist are segments of the market, although it seems to be a Pianan corner, but have their own high-quality users. This and the same year occupy the township of fishing rice is quite Sunwu. You know, the X type is also developed on the basis of the Y type.

Z type is like West Shu, they launched the Consumer-to-consumer market has been around for many years, just like Liu Bei began to hype himself is the king of Zhongshan Jing, is authentic emperor veins, whether it is rebellion or for the PA side, are justified. Z-type Although it is still in the beginning, but with its own resources and influence, it is not impossible to control the market.

China's current E-commerce industry, the first phase-is to achieve the stage of supply and demand has been basically completed, and now is entering the second phase, is to solve the supply and demand relationship of many problems derived, such as payment, logistics and integrity issues, and so on.

This is why at this stage, Consumer-to-consumer can have Alibaba, Consumer-to-consumer can have Taobao, and Business-to-business is missing a "lead eldest brother" reason. In fact, whether it is business-to-business Alibaba or Consumer-to-consumer Taobao, in fact these are E-commerce platform. These two types of e-commerce models in the platform does not have to consider inventory, logistics and after the sale of these three seats on the head of each businessman "Dashan." But if you are a product, whether you are a giant or a small shrimp, every day to consider this "three mountain." and Business-to-business and Consumer-to-consumer these two e-commerce models of the platform do not need to consider these issues, they are only a middleman, to consider these problems should be at both ends of those enterprises or customers.

And the business-to-business are different because they are actually involved in the game. For example, the current domestic enterprises to do relatively good business, whether it is a comprehensive area of Dangdang and excellent network, or vertical field of the Beidou mobile phone network and hung-shun, are their own procurement of goods, and then resell to customers, so, inventory, logistics and after-sale are their trouble to bypass the past. Therefore, in the field of E-commerce, the easiest to do business-to-business, Consumer-to-consumer second, the most difficult to do.

Taobao and Pat net these traditional Consumer-to-consumer Web site into the field of business, so that this is not clear to the market more waves of the business, the business of the field of business into the three melee era. No wonder that even the Wang Juntao, who is called "the father of China's E-commerce", has not done so, and has changed to "business as a service." (Liu Xingliang)