Does the decline of search independence mean the advent of a new era

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As a former desktop traffic leader, the PC-side search products allow many technology giants to achieve a huge development. Even now the core role of the PC search is not as obvious as before, but Baidu, 360, Ali and Sogou frequent moves, we still can feel even lose the heat of the market, search the field of gathering and guiding the capacity of the flow of many enterprises are flocking.

The current mobile internet is ferocious, any product began to develop based on mobile, search the field of nature is no exception, but it is strange, has been a simple mobile search has not held too much hope, which mainly has two aspects of consideration.

First, the display of mobile devices is not good, limited by the size of the screen, the presentation of information is always lack of support, competitive advertising and other traditional revenue models can not continue to achieve in the mobile port, the lack of sufficient commercial potential of mobile search will affect the positioning in the market.

Second, mobile search inclusive but, in the face of increasingly sophisticated app, a single search function of mobile search is obviously unable to complete everyone more comprehensive needs, can not complete a variety of requirements in a product command, bounce rate imaginable. Coupled with the search function more and more in the role of two-level function, embedded in the main product interior, such as micro-letter, micro-BO, to achieve independent development, system can not be resolved.

Therefore, simply the mobile search as a desktop traffic is not accurate, because in the system more and more strong product era, any one function is just a product rating, such as micro-letter, as an instant messaging software, in the electric business, finance, information and so on have layout, So instead of sticking to the habit of making mobile search continue to create independent search, rather than beat, follow the pace of the market to achieve long-term development. Even the best speaker for mobile search, UC and other products have realized the shopping, learning, information and other functions to join, after all, in the mobile end of the product open frequency is the root of all development, users do not want to jump out of the product to perform the next step, then the mobile search for the developer is also a revelation.

into accessibility. January 15, pea pods to show you 4.0 new applications, the new edition extends search to applications, games, videos, e-books, wallpapers, and many other entertainment categories, on January 23, when Pea Pods announced a 120 million dollar investment in soft silver, which will be used mainly to strengthen the development of pea pods in the mobile age search field. This gives the industry a strong development signal, that is, the search function degraded, is no longer a stand-alone product form, but to assist the user's search request. For large mobile search developers, rather than continue to waste resources and practice on independent search, it is better to build a product with a line and expansion, the search function implanted, such as Baidu, blindly tangled desktop flow loss will let themselves lose the next golden period of development, Using search capabilities to meet more search requirements can increase the likelihood of more business behavior. and micro-letter in its products to add a micro-letter browser, through the user's built-in requirements, and then do not jump out of the product situation to meet everyone's search requirements, not only improve the user experience, but also increase the product itself system.

Diverse search patterns. Whether it's a manual input or an apple-represented Siri voice search, we can see that the search form can be voice, scan and social, not necessarily to manually input, the face of the mobile internet can be used by the tide, and now we all pay attention to personalized custom service, and mobile port for the user more than the same person, So the customization of personal information becomes possible. From the current data, the 2013 Baidu Mobile search number of strong growth, 72.1% of the search market share, almost announced the Baidu in the mobile search field of the phased victory, and this one benefit from the Baidu voice search products credit. For example, you through the "Baidu search" issued "from five to three Li Tun" voice instructions, you can open the mobile phone map for route search, timely and accurately guide the direction. This search experience is hard to stop for any user. But this is only one of the attempts and directions in the diversity of search patterns, not all of them. Offline scanning is also a way to get aggregated rendering of resources. The realization of the micro-scan sweep function is not a chicken, it is to promote the development of some behavior, according to the time, place, event dimension to crawl, the form of search will be richer, more satisfied with the real-time needs of everyone.

Locate search, aggregate search. At present some products, such as ink weather can use everyone's position to achieve accurate information of the push, the future mobile search can also fully realize this, such as you travel in Jiuzhaigou, once the search of Jiuzhaigou, should appear in the vicinity of the weather forecast, tourist attractions, tourist routes and hotel restaurants and other information. Aggregate search is actually the information in a chain-like form of the display completely, reduce the search behavior, from the user behavior point of view, integration of resources, such as your search it fan format, model writing categories, reference mode, as well as the IT industry well-known fan website will be presented, this is the attraction of aggregation search. Currently in the market, using positioning search for the main ink weather and other products, although the provision of the main categories of solar terms, life knowledge, local travel advice and some food venues, but this is a good attempt, in the future can completely combine positioning search and potential search requests, the user's help will be great.

Mobile search development and optimization can not simply operate traditional thinking to operate, webmaster friends in the mobile search to do optimization, and can not simply to search traffic as the goal, how to start marketing from mobile search, to achieve the binding of users, and then enhance their own user experience may be that everyone should be concerned about. Http://www.lziis.com data feel as long as we make reasonable use of the core advantages of mobile Internet, standardize the use of, the effect is good, at least in the product systematization today, mobile search for our marketing promotion has a great role.