Does the "diagnostics dealer's five" electrical goods licence need a premium?

Written in front of the words: This is a "diagnostic electric business" serialized, considered for a long time, do not know where to start writing. China's http://www.aliyun.com/zixun/aggregation/34462.html "> Electric business Development to today, can be said to have formed scale, but too many electric dealers did not find a right way to go." Although there have been philosophers said that the road is to come out, but looking back on the growth trajectory of the electric business is not difficult to find, this road may lead to a cliff, perhaps to success, perhaps to hell ... A few of the future, will involve a number of well-known models and the analysis of the future, I hope you put forward sincere opinions, rather than complaining. At the same time, I also welcome the opinions of the electric business bosses, after all, I know some things may be too superficial.

Over the past year, the electricity business has been hot. The Internet industry in the 2011 was almost filled with things big and small. This thought 2012 electric chamber cooling, now it seems, the electric business hot News One by one, 2012 electric trader will still be the protagonist. In Beijing east to sing a handle debut, where the guests once again, Alibaba privatization again become the focus of media attention.

Recently browsing the news, saw the Jingdong Mall CEO Liu in response to the media about the Beijing-East Press dealers questioned a paragraph: "Our principle is that Jingdong for its brand service how much?" Different brands have different fees, if the cost of the Beijing-east charge exceeds the supplier's affordability, suppliers will not be settled in. In fact, the cost of suppliers in the traditional channel up to 40%. ”

It has to be admitted that Jingdong's admission fee does not stop the enthusiasm of suppliers. From the market point of view, this can be said to be the Jingdong Mall brand premium. The author is not Kua Jing East, just want to say a question: China's electric goods card needs a premium. Otherwise, the electrical business can never get rid of the VC blood transfusion, lost the VC blood transfusion at any time collapse of the predicament.

In essence, such as Jingdong Mall, Fank and Taobao E-commerce Enterprises, are operating their own brands. In the traditional retail market, many brands have different degrees of market premium, Apple is the best example. Online vibe 16G iPhone4 cost less than 2000 yuan, the market price is as high as 4999 yuan, many people scold Apple is profiteering. In fact, Apple's high profit margin, just a normal premium, and LV bag the same windfall.

In the same way, as an internet-based retail model, e-commerce is not a premium for its brands. In the traditional retail market, from bags to cars, to some small appliances, each brand will have a different degree of premium. E-commerce as a business model, naturally, there must be a premium.

The view has been very clear, E-commerce enterprises as long as their own brands, can also be a premium. The brutal fact is that at present the domestic electricity commodity card, does not have one to have the premium ability, every guest, Taobao and so on brand, even appeared the phenomenon which the brand shrinks.

Traced to the root, some of the electrical goods card is difficult to premium, and price war has a certain relationship, but this is not a key factor affecting the premium of the electricity commodity licence. Comparing the premium conditions of traditional brands, the LV and IPhone4 Premium is based on the excellent quality of the foundation, especially the luxury brands such as LV. LV's premium capacity is obvious, can be successful premium, there are two factors: first, excellent quality, the second is a thick brand culture.

Look at the domestic electric commodity cards, we will find the real reason for the difficulty of the price of electrical goods. Jingdong Mall, the quality of its products, service quality are difficult to satisfy the user, Jingdong this electrical goods card how to premium? Although Jingdong has been through the "man help" implanted ads to create Jingdong brand, but the naked way not to shape the Beijing-east brand, the opposite let users on the Jingdong brand has an aversion. There is no excellent quality, and there is no heavy brand culture, Jingdong this electric goods card how to premium?

The same encounter, also fulfilled in every guest this has been to create "every guest" cultural brand of the electric dealer. First to enable Han, Dan, such as the network of new Sharp endorsement of every guest, then is introduced into the xiaoming, and finally with Li Yuchun, where the intention of the star to create a brand is very obvious, as long as the customer has neglected the quality of the product upgrade, which also let every guest this fashionable electrical goods card lost a premium capacity

Looking around the industry, there are few electric commodity cards with a premium capacity. As a brand-new business model, e-commerce has its unique side, but it cannot violate the law of the development of traditional commerce. Traditional commercial brands rely on a premium profit, the electricity commodity card is not an exception. In the future, there are still some difficult ways for the electric dealers to have a premium capability. Who is a premium power of the commodity card, we wait and see!