Does the group buying website do the online traveling business, will be thankless?

The online tourism market is in the rapid expansion, the competition white-hot stage, each traveling electric dealer busily "robs food", the capital market also very favored this piece of land, Baidu, Ali, Tencent and so on the internet big guy all through the investment acquisition and so on the way enters the leisure tour.

Not long ago, the well-known group purchase website American Group Network Open recruitment has scenic spots, travel agencies, OTA (online tourism) practitioners experience. According to the U.S. Mission network recruitment information, the company wants to recruit destination tourism project managers/commissioners, tourism planning product managers, tourism project managers (domestic travel business, outbound travel business) and other related positions in many fields. Does the American regiment want to layout the holiday travel market? Group to do the American group to do leisure travel market, is unique or will face difficulties?

Buy a site if you want to live well, "to buy the" transition is imperative

Chinese group buying sites have been booming, but the trend is staggering. China e-Commerce Research Center on the domestic group buying site, a survey showed that as of June 30, 2013, the national group purchase site closed 4,670, the death rate of 75%, to January 2014, the national group to survive the number of sites only 213, once hit 24 coupons and thousands of goods are now out of sight.

"Group buying industry after 5 years of personal hand-to-hand combat, has entered a mature period, this time group buying site can not focus on a single group purchase business, or it will soon perish." Group buying site to buy the transformation to do OTA is the inevitable trend, and shopping malls to dress the same. Mo Dai Green said.

Mo Dai Green that, from the cat's eye film to the United States to sell, and then to the United States Regiment Hotel, the group is relying on its group buying "gene" to create other vertical business, and the rise of the vertical business will in turn dilute the United States Group group buying properties. "It seems that the United States is gradually using the actual action to fade its buy coat." ”

Does the group buying website do the online traveling business, will be thankless?

With the online tourism market competition into the white-hot, the industry believes that only to strengthen the hotel direct channel construction, the future hotel online booking battle to continue.

"As far as I know, the United States Group Network of hotel group buying business is mainly in the low star hotel, and the proportion of this business occupies a large market share, or even more than where to go to the network, but in the hotel online booking, but also only some of the chain of brand support." "The senior travel industry personage of an online traveling electric business said," the group's hotel group purchase business is indeed very strong, but can only say that they are good at online tourism industry Hotel Plate in a subdivision of the field, Ctrip and other travel power involved in the High Star hotel field of the United States network has not been involved, therefore, for its want in the line tourism market, At present, there is a lack of advantages and brand competitiveness, for now a few do relatively large travel power business will not cause too much pressure. ”

Zhejiang Tourism Vocational College Intelligent Tourism Research Center in charge of Sching told reporters, "The U.S. regiment is a local life service platform, but its ' buy ' label too conspicuous, you want to, most people go out to travel first reaction will be on the United States?" For now, consumers only think about the United States when they want to buy a meal and watch a movie. The group wants to have a foothold in the leisure market, not only on the platform to sell the end of a single product. ”

"In the final analysis, the tourism industry is the service sector, offline services are critical." It's not a matter of asking a few people with relevant experience. According to the current business of the United States network, only scenic spots or hotels or a casual entertainment group purchase, service is not strong enough. If you want to expand outbound travel or domestic tour plate, it must be involved in line services (tour guide, drivers and other services), this is not only the future of the United States network to face the problem, several years have been the experience of many online tourism giants also failed to do in place. For example, some time ago, a guest in an online travel site ordered Thai team tour products, the way was accidentally killed. Such incidents have sounded a wake-up call for online travel companies. Sching said, "In addition to enriching tourism products, how to do a good job, is the future of online tourism industry must be considered." ”

U.S. team "recruit" intended to lay out the leisure tour market

Recently, the United States Group Network external "recruiting", hoping to find scenic spots, travel agencies, OTA experience of the talent.

In the recruitment of information, the reporter found that there are many similar "more than 3 years tourism industry, or have a scenic area cooperation experience first", "1-3 years in Ota, travel agency products or market work experience is preferred" and so on.

"I've also heard about the recruitment of tourist posts," he said. In my opinion, the United States Group Network is to take this opportunity to officially kill into the OTA market. "China E-commerce Research Center Network retail Department director Mo Dai Green told reporters.

American Regiment net inside an employee tells a reporter, "from simple hotel group purchase to hotel on-line reservation, the United States Regiment wants to plowing in the hotel business." Our Hangzhou branch of the hotel team has just been hiring this year, and independent. At present, the United States Group hotel group buying business in the industry to achieve a leading position, the company wants to expand outside the hotel's tourism business is also understandable. ”

A team of consulting agencies have been on the main web site online hotel Group purchase products for monitoring. The results show that the group's hotel group buying business has once accounted for the National Hotel group buying market about 70%, far more than similar group purchase site and OTA industry Ctrip, where and art dragon.

It is reported that with the new business personnel in place, the United States regiment around the tour, scenic tickets, domestic tours, overseas tours, such as the four major sections of the content will gradually rich, the future of domestic well-known scenic spots will appear in the United States Group channel.