Does TV shopping depend on the unreliable? Listen to what consumers say

3 15 on the fingertips

Opening words: In the movie, the villain often says one line is, moves the finger can destroy you. And in reality, what can we do with our fingers? Can rob red envelopes, can brush Micro bo, can shake Mo mo, of course, also can prodigal.

Everyone is a consumer and spends money every day. Now, 3 15 is here, are you ready to spit? For this special day, this newspaper launched the "3 15 on the fingertips" series of reports, attention to mobile phones, the network behind the wonderful consumption, uncover the black-hearted businessman "can not say the secret", will also make suggestions, try to protect your wallet like great white.

I'll expose you.

In the consumer's rights and interests more and more attention and protection of the present, is there still a black-hearted business to annoy you? In this March, work hard for your legitimate consumer rights. You quote, we help you defend your rights.

Way: Call *******, pay attention to "@ Guangzhou daily Foshan News" Concurrent letters to us, pay attention to "Guangzhou Daily Guang-hui" micro-letter public number to give us a message.

Wen/Guangzhou daily reporter Xiazhenbin

Sitting at home, do not go anywhere, watching TV can know the merchandise information, make a phone call can be door-to-door-TV shopping as a way of shopping, attracting more and more consumers. However, in the enjoyment of convenient and speedy, many people also tasted a hint of bitterness.

Is it true that the TV "as long as 998" propaganda? Is there a trap for TV shopping? What problems should consumers pay attention to?

Overview：

Although "0 complaints"

But the public reported more

"Through television shopping to buy a fitness treadmill, advertising said one months can be thin more than 10 kg, the result is not one months of bad!" "Since this newspaper collection of wonderful consumption clues, the public reported enthusiastically." Among them, the TV shopping has become a very high rate of the vocabulary, by many people spit trough.

So what about the amount of complaints about TV shopping? City Industry and Commerce Department said, according to statistics, 2014 years did not receive the relevant complaints. "TV shopping is a lot of consumer disputes, but many consumers do not have rights." ”

Foshan Lang Ching Psychological Counseling center expert Chen Limin also said that TV shopping in general during the daytime busy, at this time in the home to the majority of middle-aged and older people. "People generally enter the old age, calm analysis and other rational thinking will be degraded, more susceptible to emotional dominance." In the paper, many elderly consumers said they did not know how to defend their rights.

Investigation：

What do you think of TV shopping?

Seven Adult Direct exchange channel

It is understood that TV shopping has a history of several decades. "My first impression is that the host who played the chicken blood said the hype, ' don't 998, just 298 '!" "Mr. Chen said that this kind of TV shopping ad special Thunder, trust degree is zero." So is this attitude mainstream or "niche"?

Recently, the reporter published a questionnaire survey, a total of 146 effective questionnaires collected, the result is enough to let the relevant practitioners "crying dizzy in the toilet." According to the survey, 57.53% of respondents said they were completely distrustful of TV shopping and 23.29% chose "distrust", adding up to more than 80%. In the year below, only 6.85% of the trust was expressed.

So what if there's a shopping show on TV? 71.23% said it would be cruel to "directly change the channel", and "a little look at the content" received a 26.03% support rate, choose "carefully watch" only 4 respondents, accounting for 2.74%.

What's so annoying?

Exaggerated function of false propaganda

The survey found that 60 respondents said they or their relatives had been caught on TV shopping, accounting for a ratio of 41.1%, while the other 60% respondents said they had not been cheated.

Many respondents in the questionnaire said that shopping ads look too fake, or even challenge the audience's IQ. In the survey, 91.78% of the respondents were "false propaganda, exaggerated function" problem, and "quality shoddy", "after-sales service is difficult to protect" are 54.79% and 50.68% of the respondents were spit.

So, what do you like better if you compare TV shopping with online buying? The results showed that 84.93% of respondents opted for online shopping, while 12.33% said they were "not selected, more interested in physical stores", and TV shopping was left behind, accounting for only 2.74%.
See The Recruit
Case 1:

1800 yuan to buy gold bullion unexpectedly broke

Some netizens reported that their father surnamed Lin, last year through the television shopping spent 1800 yuan to buy a set of gold bars, "the advertisement said, 12 pieces of gold bar value of 20,000 yuan." "As a result, the gold bars bought back were very lightweight and broke off with one hand." The Netizen said that he had called the TV shopping staff, the first two times still someone answered, promised to replace or return, can again use the same cell phone number, no one answered.

Remind：

Municipal Council of the relevant responsible person to remind, TV shopping enterprises in the advertising screen and sales process, in addition to ordering telephone, generally do not label after-sales service phone, company name and specific address, even in the mail to customers on the parcel address and telephone, there is no real information, and no purchase vouchers. Therefore, must carefully verify the commodity information and the authenticity of the merchant, to be deceived by the trap.

Case 2:

Buy a phone to send a recharge card? Can't use

Chan, who lives in Sanshui, said that he had tried TV shopping last year, when TV ads said "Jump prices", "thank customers", a mobile phone sold 998 yuan, unexpectedly send 3000 yuan recharge cards. "At that time think 3000 yuan is more affordable." However, after receiving the goods Chan Silly eye, the handset actually can use, the telephone card also did send, but it is not the mobile, the Unicom, the telecommunication recharge card, "This card basically has been the network busy, cannot connect, simply does not have the method to use!" ”

Chan asked the children before they learned that this card can only be applied to a GPRS network through the call software.

Remind：

Chen Limin said that the common method of TV shopping is through repeated rolling broadcast, visual impact, tone enhancement and so people have interest and temptation, easy to cause shopping impulse. The Municipal Consumer Council related responsible person also said: "Their most commonly used technique is the price temptation, the advertisement language frequently uses ' returns the society, the Thanksgiving big action ', jumps the price, thanks the customer, ' the limited sale" and so on the word, gives the consumer a loss to make a yell the illusion. ”

The responsible person cautioned that the "look beautiful" products must be cautious, the more colorful the advertisement, the more should be careful.

Case 3:

Spend million yuan lose weight not change?

Aunt Liu, who lives in the South China Sea, is 65 years old, only 1.51 meters tall and weighs 77 kilograms. The day before yesterday afternoon, Aunt Liu told reporters, "at that time on TV is playing thin body soup ads, said that one pound can be reduced." Aunt Liu called the Hotline to order 3 boxes and spent 1360 yuan.

After eating for a week, Aunt Liu found that she had no less than one or two of her weight. At this time, claiming to be After-sale tracker "Professor Han" call, and recommended some weight loss products, worth more than 3,000 yuan. Another one weeks later, a self-proclaimed "company general manager Zhou" person again to call her, and advised Liu Aunt bought more than 7,800 yuan of products. In short, I spent more than 12,000 yuan before and after eating one months of medicine, the weight of a little unchanged. "Now the Spring Festival has passed, Aunt Liu to call" Professor Han "and" Zhou "phone has been not through.

Remind：

Foshan Consumer Council legal advisor Cungongbao said, if the effect and propaganda exist in the case of the situation and not contact the sales side, can be based on product packaging manufacturers to the production side for compensation. And if the product is three without products, can be to industry and commerce, quality supervision, food and drug supervision departments, such as illegal acts such as fraud can also be reported to the public security organs.

Expert advice:

The best payment media should be cautious

The Consumer Council cautioned that consumers should first keep good publicity materials and purchase vouchers, remember the advertising channels and broadcast time, in case there is a problem, it is best to do the recording when shopping.

The second is to purchase as far as possible to take the goods to the payment method. According to the relevant provisions, for the network shopping, television shopping, mail order and other express, the recipient can be first acceptance of the parts and then sign, which is a right of consumers. Consumers in the express delivery of goods have a prior right, consumers must do a prior payment after the goods, the model, performance, invoice vouchers, the number of serious inspection, such as the discovery of goods and advertising inconsistencies, should be refused payment or refuse to accept goods.

In addition, Cungongbao also said that if the TV shopping ads are suspected of false publicity, causing loss of consumer, TV program producers, the media must be with the goods and services operators jointly and severally responsible for the press also need to be cautious.