Does Weibo marketing really make sense

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With the increasingly popular microblogging platform, micro-blog marketing also came into being. The internet is like a huge gold mine, in which a few grams of gold may be hidden. In this new media, many people who are willing to feel profitable, micro-bo marketing gradually become popular.

But does microblogging marketing really make sense? I'm not very optimistic.

Read countless articles on Weibo marketing on the internet, Thousand law is in the talk about Micro Bo for enterprises, is a good promotion platform, such as low threshold, multi-platform, spread fast, easy to communicate with fans and so on, but also can be divided into official, customer service, products, markets and other enterprises micro-blog, But basically none is from the user's angle to analyze.

Why do users often log on to Weibo? This is a question I think I can understand without too much description. In fact, two words: Pastime. Learn about celebrity trends, kan kan news topic, talk about the people's livelihood, look at the inscription jokes, and even play a game of micro-bo, basically without commercial color. If you want to buy things, you can go to Taobao or pat, if you want to access information, you can go to Baidu or Google, only want to relax, you may choose to Weibo. So, I think, in micro-blog inside the vigorous marketing, is not sensible, but will make micro Bo this very good communication platform more smoke.

Weibo marketing This simple four words has brought some disharmony factors for Weibo, the most obvious is the "zombie powder." The so-called zombie powder is a false fan of Weibo, meaning that money can buy "attention", the nominal microblogging fans, they are usually automatically generated by the system of malicious registered users. The real source of these fans is that we all know that a 0.8-point fan really comes cheap. Some people registered Weibo, they are eager to increase their fans to "appearances", the quickest way is to buy zombie powder, less hundreds of thousands of, many tens of thousands, or even hundreds of thousands of ... In this way, Weibo is really profitable, is this the microblogging marketing?

There is "cheat powder". On Weibo, there is an almost universally accepted unspoken rule, that is, who has more fans, whose strength is stronger, where the strength refers to the degree of concern. This is also caused by a large number of zombie powder factors. But more people are unwilling to spend the money, have to go through another way to get more fans, is "cheat powder." The so-called cheat powder, is in the kind of mutual benefit of mutual powder under the premise of gaining fans, and then delete the corresponding attention, and constantly repeat so, in order to achieve the goal of increasing the fans, this is also in the context of restrictions, an extreme behavior, by the vast number of people just mutual pain, often can be seen on the micro-blog Abuse Cheat Powder, The moral manifestation here has become the subject of controversy.

The last is the micro-blog activity, which should be the most companies use to get micro-blog marketing place. This is not as hateful as the first two, but the bad effects are really troubling. Most microblogging activities are extremely high-profile, and participate in activities require a lot of conditions, such as attention, forwarding, @, comments, but the prize is indeed extremely "precious", activities down, prizes are usually a few "lucky" people get, few participants can be fair to participate in the lottery. This has caused the enterprise propaganda reverse sex, originally is wants to use the activity to promote the enterprise product, increases the microblogging popularity, indeed because the prize distribution question has obtained the negative effect. Even if the event prizes are distributed fairly, there will be other rhetoric. Therefore, the official in this respect still need to develop specialized application. Before this, this kind of marketing strategy, it is not easy to do more display.

Weibo is a good platform for communication, and its role is indeed enough to change the world. and micro-blog marketing is certainly understandable, but now China's microblogging platform is not mature, it can not afford to the people of the heart over and over again mercilessly trampled. Netizens currently log on to the purpose of microblogging, mainly for recreation, entertainment, when the application of micro-bo, with a mature commercial use, and then talk about micro-blog marketing is not too late.

This article by the Tianjin SEO Chen Original editor, reprint please reserve the source www.chenyseo.com