Dog, cool, ocean music has been merged, packaged to

The cool dog that has been circulating all the time, seems to finally come to the bottom.

Yesterday afternoon, on Weibo, people who claimed to be insiders blew up "cool dog is about to merge and pull three copyright companies to build Asia's biggest music group." A cool dog press release, released the day before yesterday, began to circulate heavily online. The press release said, "Cool dog will be ' fit ' news in the digital music circle, recently confirmed that the country's top two major music brand Cool dog will jointly launch the most authoritative awards ceremony in Asia," and said it will be held in Beijing March 17 in the event of the ceremony. There is no direct acknowledgement of the merger in the newsletter.

Before that, it was reported at the end of 2013 that the music copyright company "Ocean Music", founded by Chaix, a former vice president of Sina, had acquired cool music and was discussing a merger with dog music. And Tencent Technology today's news that cool dog coolness has been completed in April 2014, and with the ocean music to form a new online music group-Ocean music Group.

Music copyright company Ocean Music is the original general manager of Sina Music, Sina Vice President Chaix founded. Sina Technology before the news that the ocean music in the industry to go copyright distribution model, just founded on the acquisition of a large number of music rights. Then because of high prices to buy a lot of copyright but can not be cash, there are problems.

36 Krypton contacted a former cool dog employee and got the message that "I heard about it early last year (Cool Dog Ocean Music package), which was thought to be a package listing, but the merger has not seen the IPO." The big head or the cool dog. ”

Cool Dog. The merging of news is endless but never officially confirmed. If the news is true, it will be the biggest integration of online music in the country. So what is this integration for?

For ocean Music, there is a lot of copyright resources, there is no distribution can not be changed, looking for a strong enough distribution partners is a good choice. And the data of the Yi think tank, 2014 Q2 's domestic mobile music market share pattern is as follows: Cool dog music to 17% of the share of the leading other, I music accounted for 14.6%, Tencent's QQ music accounted for the 14.2%,a8 of more than 11% of the music, and Ali Department of the daily beautiful and shrimp accounted for 14.1% 3.1%. By this data, the merged cool dog will be in the mobile end of the difficult to shake the position of a brother.

And for cool dogs, although the market share of the two good, but in the current BAT is fiercely competing for the music copyright resources, they are not much competitive. With the development of digital music copyright on the right track, these two families will gradually encounter more and more copyright problems. At this time two of the group and look for a number of companies with sufficient copyright resources to join, it is also logical.

In addition, as the news claims to be true, cool dog coolness has been completed nearly a year, then why not open the IPO? Could it be that the IPO was too difficult to pack and turned to BAT in the arms of one of them, forming the undisputed first in the field of digital music?

This is not impossible, there is nothing new in the sun. But if there is such a behemoth, will the days of musicians and online music innovators be better or worse?