Dog Day Ads

There are always some people who will let the body in the "city" you can not endure the mouth spit. And for the advertising industry, to do the ideal and reality of creativity so that the industry has never had slot points. A 16-loaded advertiser, after 10,000 hours of tempering, so coherent spit out this "Dog day advertisement", this is the author 16 years in the actual combat career in the face of domestic advertising creativity and foreign advertising creative huge gap between dissatisfaction and weakness, but also an old advertiser love and hate interwoven feelings embodied. In any case, ideals and hopes are still on the road. Is your big knife still there?

So far, I've been in the advertising business for 16 years. Think about the previous time when I heard who who who finished is 20 years, feel very incredible, the results did not think they will soon enter this "who who who who" ranks.

Legend in any industry to become a master, must undergo 10,000 hours of temper. I passed by. This shows at least two things, one is that I have a problem with the ability, and the other is that the industry has problems.

Although later I always boast with the children, "I was young but gifted brilliant talent", in fact, it is bragging force. The fact is, at least for the first 4 or 5 years of my career, nothing. Until one day I saw the ad.

Yes, you did not read the wrong, is this article no product no logo no phone number even the picture is lazy on a piece of advertising.

Copy translation as follows:

It's a Chicago AD.

If you need to look at its bottle

Obviously, you're not in the right social circle.

If you need a taste

Note that you have not tasted the experience of it

If you need to know the price of it

Go over this page, young man.

Holy shit, isn't it? Go over this page, young man! The rich old rascal that mischievous of the face sketch incisively and vividly, let you have no breath also scatter, innermost feelings faint some envy envy hate.

So I killed a bottle of Chicago at the Newcastle Bar with half a dozen of green tea and celebrated my resuscitation. At least, I finally know what good advertising can do.

At that time, I also like to drink absolute vodka, its advertising is like this.

In the same way, I only drink Heineken except the old mountain, because ...

Many years later, I and Wu Liang Ye, tuo licensing executives sitting at a table meeting, they always asked why the consumption of liquor more and more lean? What should we do to attract younger consumers?

I always silently in the heart sneer at a sound, silly force, late!

When someone touches the consumer G-spot with a way of speaking and an attitude, you are shouting "China's Wuliangye, the world's Wuliangye", "Tang Dynasty Palace Wine, today Jiannanchun"; in the shape of the wine bottle to play to the extreme, you are emphasizing "must appear drinking scene"; When people describe the relationship between bottle opener and beer as criminals and young girls, are you struggling with the "definition" trend or the "leading" trend?

To be honest, "definition" or "lead" is the same thing.

More unbearable than liquor, is our country's real estate. I go home on the road will always pass a bridge, the bridge has a big shiny high-rise residential, outside the wall hanging four characters "Rong Royal on sale", often scared me a shiver, thought Qianlong Emperor and lower Jiangnan. Later I understand, anyway is the text combination Bai, Rong, Yu, Fu, Xiang, Yi, Hua, Yi, Ding, Tai, Xin, Kam, bo, Wang, ya, Jia, Kang ... Inside casually pick a few words to piece together, paramilitary wrong.

Later I heard that Buick has a car, called Rong. Very good, living in a mansion, driving a good car, drink wine, neat a full set. Maybe that's what the consumer of that class likes? Well, it must be, I'm so narrow-minded, I don't understand their advanced tastes.

They are right, fashion magazine is a group of 3000 of monthly salary editors teach a group of people under 3000 monthly salary to pay more than 30000 of the monthly salary. Then advertising is probably a bunch of people who live in rented rooms trying to tell them how to buy a villa.

This insight makes me very hurt, OK, this World open way may have a problem. Since the industry does not need people like me, then I will disappear, let them define the trend of the sale go. Until one day I saw this ad

10,000 of grass-mud horses in my heart roared by, and if this is my mother's idea, I'm ashamed of the industry I've been in for the past more than 10 years.

There is no limit to the world. Guo Meimei is a social phenomenon, dry dew is also a social phenomenon, holding the phenomenon to make a fuss, in order to Bo eyeball to use the media to promote, is to damage virtue. If the world has universal value, adults as normal IQ can distinguish right from wrong. Take the feely, take the lower limit when creative, strong? How much money can you earn?

Neil French, my favorite industry-still-alive legend, the author of the Front of the Chicago advertising, in an interview in 09, said: "If you sit at home in front of the television, for example, to watch the race, at this time, a person rushed into your room, block in front of the TV and said: ' I want to sell you insurance! ' What else could we do besides kill him? Then get rid of him. ”

Look, this industry is such a disgusting industry, it is always in Tu Min-jun will kiss thousands of Ishi jump out to interrupt you, if it can not serve a more than Tu Min-jun kiss thousand-yi and exciting things, then go to die! So the whole Chinese audience hated the two old men who were dancing around the square, The gift also received brain platinum, hey, brain, white!

Old man, look at the old man in Taiwan.

We have neither the entertainment spirit of the Western world nor the humanistic care of Taiwan society. In such a busy and impetuous society, we can understand the idea is that the little show the lower limit. There is, of course, another approach.

Simple, rough, outrageous, "Lao Tze is rich, what?" Tyrants temperament. Who on fire who, media coverage, anyway Lao Tze Rich! Plenty of money!

Drinking tea and cooking, washing your face and washing your hips are all right nonsense. 5 dollars a bottle of water, also not willing to take a bath ah. I remember it as if I had taken a bath.

How about it? The feeling of the water is not much better? So the taste of this thing sometimes is not necessarily related to money. All of a sudden I understand the American people's feelings of seeing Chen, and the money, but how can you do good in such a rude way!

Really is this society boldly rides the dragon to ride the tiger, the timid only rides a hug chicken mother. Success is Chen, bad luck is master Wang Lin, the way are the same, there is a vicious and not successful will be the strength of martyrdom.

Of course, it's no wonder that entrepreneurs are. Why do entrepreneurs like to sit in Audi? permeates. As far as publicity is concerned, the giant ice spring at least long legs obadhai eye-pleasing, than the full street painted the unintelligible Chinese dream is much better. Speaking of here, really is a sigh. Propaganda work has always been our party's strengths, how to make this appearance today.

Call cordial, concise content, interest temptation, inscribed with public power, is called the best advertising in the history of Chinese advertising, silk no less inferior to the one in Chicago.

Since when did the ad become like today? When it comes to tears, look around, a mess, "8880, the South three ring Ann Home" than 30 years ago dialect advertising, the moon Bright, moon light on the bottle. Lei said that looking at real estate ads is to pick up the atmosphere, laughing. I thought so.

In this industry have seen too many silly force, silly force peers, stupid Force party A, the boss, silly force subordinates ... I see how stupid others are, and what others see me as. Since you are tired of seeing each other, why don't you just leave the industry? But on second thought, many years later, we are old, and can only be inserted in the straw small mouth sip beer, grandson came to ask you: Grandpa Grandpa, you used to advertise, then you can tell me why the ads are so ugly? What can you say to him, "Grandpa didn't do enough to make you suffer today." ”

Yes, such a beautiful world, how can give that group of fools!

Come on, my machete is starving.