Doggy People's O2O service platform "Where's the dog?"
Source: Internet
Author: User
KeywordsService platform Wang
If you use the app, where the dog goes, then the dog owner and the dog will probably spend the day: in the morning with the dog to participate in the "where the Dog" organized "dog bus" travel activities, and dogs go out to play; at noon, "Where do the Dogs Go" search the restaurant to bring the dog, and eat with the dog After the night, after a tiring day, and then "where the dog to" search a nearby beautician, to give the dog a bath. The above scene basically can generalize "where the dog goes" now three business modules: Take the dog to Travel + with the dog dining + to the dog door-to-door bath. "Where are the dogs?" The team now has more than 20 people, the company allows everyone to work with dogs. However, founder Li said, we can only take turns to bring the dog, because the team 80% of people have dogs, if all of a sudden the dog brought, then the office is lost. Li has been keeping his dog for 8 years. She previously engaged in film marketing, and last year decided to start a business in the pet industry, purely for personal interest. She said that many places are prohibited pets, take the dog out to play a very troublesome, but also difficult to find a place to eat, which is the pain point of all pet owners. But when she really started to start a business to do "where the dog" This project, Li found that many hotels, restaurants are willing to open to pets, and even can take a pet to eat hotpot, barbecue, eat Western food, just because information asymmetry, pet owners do not know it. Last June, "Where did the dog go" began to be closed, August officially online. Now, the app has built up nearly 200,000 downloads. Product online at the beginning of the Li saw nine-to-hit Wang Xiao, chatted about one hours. Wang Yu himself does not have a dog, but at the end of the conversation, he said, well, your project is very interesting. Then an angel investment was hammered out on the spot. Now, the pet industry has become a booming hot name field. And around the pet business, the products appear more concentrated in the electric business, social, foster care, intelligent hardware and other fields. Li says, "Where do dogs go?" is the pet service. At present, "where the dog goes" has covered 14 of the city's merchant information, usually allowed to bring the dog into the restaurant, will be affixed with "where the dog to go" logo. These restaurants are Li and the team have visited each other. Some restaurants also offer snacks and cutlery to dogs, or a special dining area for dogs, and even plans to launch a dog menu. "Where's the dog?" also with the Beijing bank to launch a joint credit card, docking pet merchants offline consumption, you can enjoy discounts. This development model is very easy to let people think "where the dog goes" is the doggy version of the public comment. However, don't forget, this is only "where the dog goes" One-third of the business content, it also has travel and door-to-door service. Because of the weather, the "Dog Bus" recently organized a relatively small offline activities. But Li said they were recently working with a network to launch a long-distance travel plan with dogs.About 30% of pet owners have the need to travel with their pets, and they also have the ability to consume, Li said. Now, she says, many pet-socializing products are socially owned by pet owners, but pets themselves need to socialize, take them out to play with other peers, and "See The Truth", which is also good for pets ' physical and mental health. According to Li, Beijing now has nearly 5 million dogs, the whole country is over billion, "dogs casually eating and drinking, will produce great benefits." "Where do dogs go in the Li plan?" in 2015, the focus was on providing O2O services for door-to-door baths. Now, "Where does the dog go" already has more than 20 full-time beautician, the daily order quantity close to 50 orders, each single price average is 100 yuan. The team has also made a lot of interesting attempts, such as the introduction of a very cartoon pet air box, but also in Jingdong raised a pet travel guide book "where the Dog goes." Li said they are also considering working with hardware brands to launch related smart hardware products. O2O to fire, no one can block, and, this fire has spread to the pet industry. In addition to "where the dog goes," To do the pet industry "Beaver Home" "Good Dog Home" also provides door-to-door beauty services for pets, and has received two rounds of investment.
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