Doing business-to-business is essentially doing information flow

The core competitiveness of the opportunity network is to push the business to the target audience.

Put the ads accurately out, divided the media once created a "focus mode phenomenon." Despite the current loss of the media, this approach is not outdated or even cross-border. A business network called the E-commerce site to the division as a teacher, out of an E-commerce division of the road.

Two years ago, the founder of the business opportunity to invest nearly 20 million into the E-commerce field, he did not want to just play a ticket. Before the establishment of the Opportunity Network, to June on the organization of a group of technical personnel to develop their own core products, "WAN Network", this product learning is the focus mode. Its process is, according to the characteristics of the audience, the business product information in accordance with industry characteristics, to send business to tens of thousands of industry sites, precision push to the target audience.

Doing business-to-business is essentially doing information flow

Only to do the flow of information, no need to touch inventory, logistics, Jinguu and after-sales service and other hot potato, in all categories of E-commerce, to June confessed that Business-to-business is the easiest to replicate.

The traditional business-to-business E-commerce site model is mainly focused on platform construction. Alibaba, for example, mainly for enterprises to provide an online trading platform for enterprise users to release product supply and demand information, to promote the brand.

Many E-commerce enterprises are also "heavy electronic light business." Specific to Business-to-business, the most criticized is the flow of large, small volume. For example, many business-to-business platforms are vendor-oriented and attract a large number of enterprise users, but because the entire platform is seller B (Enterprise), and buyer B (the enterprise that needs to be purchased) is seriously absent. The result is often that Sellers B (corporate) feel good about themselves, but it does not fundamentally promote seller B's sales.

Therefore, business-to-business enterprises how to cross this hurdle, so that sellers and buyers can be seamless docking up, become the industry's biggest problem. In fact, in any business-to-business platform, every seller wants to achieve direct sales and get big orders.

"Business-to-business is essentially a flow of information, but if the message is confined to the platform, the communication effect will be very limited." "To June said, this is also Alibaba, once there have been many imitators, but almost all of the main reasons for the failure, lack of differentiated competitiveness."

Accurate push Business information

Advertising market once strong like Lin, Jason but simply by accurate advertising to make a media. Would it be better to emulate the pattern of niche in E-commerce?

Shenzhen Dream Xiangyu Technology Co., Ltd. is an industrial product sales, automation engineering design, development, transformation as one of the efficient service technology enterprises, main products are a variety of imported inverter, previously in many business-to-business platform to find buyers. However, its director Wangbo each time only sigh "submerged" portion. "Business-to-business platform brings together clothing, food, home appliances and other types of businesses, and our product buyers need a certain degree of professionalism, can only be submerged in the vast business." ”

In February 2008, Wangbo tried to use the opportunity Network, only to release 15 supply information at the beginning. But luck seems to be good, he continued to receive more than 10 inquiries, and through the following line to reach a more than 300,000 order from Shandong.

This is the epitome of an opportunity network's business-to-business niche model. Opportunity Network "million network broadcast" process is, according to the characteristics of the audience, the business product information in accordance with industry characteristics, to send business to tens of thousands of industry sites, precision push to the target audience, expand the coverage of business information, so that the potential customers to find faster, to achieve the integration of the platform within and outside the brand promotion to facilitate the transaction. "This is the focus mode in E-commerce, find the target audience, and then the greatest chance to sell things to him." Said to June.