Doing web site without technology is not equal to not profit

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Technology is a very important factor in the operation of a website, but it is not a determinant. Technology is only the auxiliary function, the important thing is the operation idea, the operation idea.

As an old example: hao123 can say that there is no technology, but his income is as big as his traffic is surprising. However, success is not replicable, after hao123 tens of thousands of Web site navigation station instantly available, but 99% of them are left to snub the pommel horse sparse. But success can be replicated, 114la, 265, 1166, 369 and so on navigation station cannot but say is successful. Whether it is hao123 or 114la, or those failed navigation station, technology is not too big difference, almost no difference, from now on, it is not difficult to see, technology is the most important, the key is how to operate. Hao123 success is not a sentence can be said, 1999 Xingping made hao123 the most original embryonic form, 2000 time hao123 each month can have hundreds of yuan of advertising revenue, and then gradually increase to four thousand or five thousand Yuan, 2001 reached tens of thousands of Yuan, 2003, 2004 monthly income of about 800,000 yuan. Finally in 2004 by Baidu claimed to 50 million (in fact, 11.9 million yuan and 40,000 shares) under the SAC, the achievement of a miracle of the internet!

What does this old, familiar story tell us? It's not the most important thing to say about technology. The company's Web site is not profitable, it is operational issues, not technical issues. I don't think we should blame technology for the reasons for not being profitable. Perhaps technology is a factor that hinders the operation of the website, but it is not a determinant. Seemingly now the direction of the development of the site is how to achieve some kind of other people do not have the function, as a selling point, as a profit points. I think this kind of development thinking is not not the possibility of success, but the possibility is too small. Even if the technology to achieve a certain function, it can be imitated, replicated, more than we know the technology is that the company does not have the strength to achieve the unique technology on the Internet. Want to through the so-called cooperation, with the wisdom of the technology to do, is also unlikely, Hui Cong can not be silly to take their core technology to free for people to use, or take the core technology to exchange for a little bit of trading pass membership fee. I guess the most fundamental purpose of the cooperation is to achieve a solar network of their own channel, as now the Hui Cong pump valve, Hui Cong HVAC, like to build a Hui Cong solar energy. The company after several years of accumulated hard to build a solar network how will it be handed to others? So this cooperation may end in failure.

At present, the basic positioning of the site as if still not very clear, in the end is to do information or do e-commerce? or a hybrid? Personally think the road of E-commerce, as brother said last year, "Do E-commerce is going to die, because can not solve the credit and pay these two big problems." "Want to solve by technology is not realistic, now solve the above two problems only Taobao and Alibaba." Tencent and Baidu's payments seem to have been resolved, but their trust system has not yet been fully established. All in all, that's the thing about the trolls, and we don't think about it. I think the internet is still immature, for ordinary enterprises, they can not do hundreds of thousands of millions of transactions online. The most is through the network contact to negotiate. Many bosses do not understand the Internet, you want them to sell things like Taobao on our website to buy and sell hundreds of thousands of yuan of products that is impossible. The electronic commerce of the solar network is not the way.

Then do our advantage--information! Do not underestimate the information, NetEase Sohu Tencent several major portal sites are to do information, but they are entertainment information, we do is the solar industry information. In fact, the original nature of the site is-the media. Newspaper as a kind of media, it does not have any function, it just provides the information. You can't sign up in a newspaper or communicate with others through the newspaper. But newspapers rely on this simple single message to spread most of the Chinese advertising market. Relative to our site should be more advantages, you can achieve interaction, there is no limit on the number of issues, timely and rapid, without geographical restrictions and so on, I have just entered the company when said that the network is the direction of development, network media has to go beyond the trend of paper media. Operate the site as a medium rather than as a tool. For ordinary users, advanced and complex and cumbersome features do not make any sense, they want information, is the message, he will not care whether your site is ASP or. NET or PHP, will not control your database is access or MSSQL or MySQL or Oracle. For advertisers, he is only concerned about the advertising costs he can play to how much effect to bring much profit, will not be in charge of your advertising and gorgeous packaging and rhetoric of the flicker. As an advertiser, he would rather spend 100,000 to buy NetEase home page less than 10 words of text links will not spend occupations do your big banner flash or special topics or even the whole station ads.

To do information carefully is the right way. Too much function, useless. Websites, not tools, just media.

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