Doing well in website optimization needs to start from those aspects

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A website optimization and the site's program has a great relationship, so there are some experience of the site optimizer is also very understanding of the program. As program optimization is the focus of local optimization, and local optimization is the core of the entire SEO, so today we talk about how to better optimize the site from the program perspective.

As we all know, site optimization and site beautification is different, although the search engine does not advocate, but the reality is: optimization is for spiders, and landscaping is for visitors. The reason is because Flash, pictures (except the anchor text), video and other user experience a higher format can not be identified by spiders, causing the webmaster can only through other channels to show the content of the Web site to the spider.

First, every website should have a robotic protocol (robots.txt), which originally originated in Google and is now being used by many search engines. Through the protocol, so that spiders are allowed or denied part of the link or file, so that the bandwidth of the site is saved, such as the site's admin folder often do not need to be spider access. The other role of the robot protocol is to prevent the weight of the output and prevent the death chain, in the socialized and open the Internet today, each site will be on the home page to show some social platforms (such as micro-blog, shop, public homepage, etc.), the use of spider rejection protocol can prevent the weight of the

The site should have another file is the site map (sitemap.xml), for frequently updated sites should be set up dynamic site map. Baidu Spiders particularly like the site map, and the establishment of a dynamic site map to help improve the collection speed of the site. General small-capacity sites can set an hourly update, while large Web sites can set a weekly update.

Pseudo-static and link reduction is the focus of Web site optimization, search engines love. Static Web sites such as HTML,. htm,. shtml, which leads to dynamic Web site Web sites to optimize URLs via pseudo static methods. A page URL is composed of the site domain name and page directory (or relative address), the site is reduced to focus on the page relative to the address of the abbreviation. For example, eight-degree network (www.ebadu.net) on its own ASP page URL optimization, design become shtml, effectively increased the search engine to the site's friendliness. Some stationmaster thinks the domain name of the website will have the influence to the URL optimization, this is a wrong view, in fact the spider and we like, more favor to remember the domain name rather than deliberately short domain name.

When it comes to code weight loss, this is a purely procedural area, but it has a far better effect on the optimization of web pages. In other words, a domain name is also good to remember, while registered Web site using the same title and description, the same keyword optimization operation, may appear in the rankings far from the situation, the reason may be the site page code. A streamlined code allows search engines to quickly feed back effective information, while a bloated code tends to block the exposure of effective information, which is detrimental to optimization.

Another factor that has a significant impact on page optimization is the framework and typography. Keyword optimization needs to target keywords in the Web page (usually refers to the home) occupy a considerable proportion, and preferably in the page title and description appear. A number of occurrences of the keyword will be the search engine is considered to be the focus of the entry and get attention. A reasonable framework allows spiders to successfully identify the site information, and can put the site description in the front of the entire page, so that spiders better interpretation.

In the internal process optimization, the inner chain of the Emperor's truth is unshakable. The inner chain is the only way to allow spiders to stay in their own site many times, and through the relevant recommendations, can make the Web site included a joint role (a link is included, the link within the chain is positively associated with the impact). So, in the design page article is, design the relevant article plate is very important.

Finally, 404 pages and 301 Redirects are also things to understand. For a site with a long time to build a station, there will be many dead chain (even the search engine has included the link), by setting 404 pages, not only to inform the spider this site's status, but also to enable users to visit the dead page can be very good to jump to the homepage or other pages, increase residence time, thereby reducing the burst rate. In addition, 301 is also commonly used means, the general webmaster will permanently redirect @ host Head to the WWW host head, and another site to change the domain name is often used this approach. Compared to the 301,302 temporary redirect to optimize the negative impact will be much larger, and malicious group, 302 is also a very effective black hat seo means, but with all the search engine crackdown malicious 302, temporary redirection has become extremely easy to be punished, so we recommend the use of permanent redirection.

The optimization of a website involves many aspects, such as flow change, the existing keyword ranking, included, domain name details and chain outside. and program-Class optimization is the most basic and most controllable optimization method (external optimization exists the risk of search engine algorithm change), so understanding and implementation of local program optimization has a great impact on the entire optimization process, so the implementation of program-like web site optimization is conducive to long-term optimization of the site, that is, we often say that the white hat SEO operation.

Reprint Please specify the source: eight-degree network (www.ebadu.net)