Doing well in the five parts of the community to understand the operation of the community

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In the attention and practice, found that about 5 points of the core, it is possible to determine the development of a network community good or bad, summarized as follows:

1. Qualification

Can also be understood as positioning, but also some sites do not have the potential of the community, how to develop also no avail, mostly out of: demand no market or market is too small, positioning is relatively narrow, users based on this location will not associate you are a community, do not have the possibility of too much Giozu. There are, of course, more reasons. Another location is not to say what I am, but what you have done to make others think you are.

2. Professional users (Opinion leaders)

While a relatively focused community has a clear user base, and the user community has a natural opinion leader, and a small range of opinion leaders/professional users increase, the professional community gradually starts to form, because it is relatively professional and attracts the same type of public users. Community development at the beginning of the general will be through a certain operational strategy to solve this problem, or this is the development of professional community inevitable. If the formation has begun to have a core competitiveness, such as not often be said to be seriously homogeneous.

3. Community strategy

Operating the community and operating enterprises is almost a truth, the development of the community is a strategic project, objectives, visions, resources, expectations, development stages, operational strategies are essential. Some people often write out the location, and the community is not written to express, but rely on the user's perception, and the user's perception is more dependent on the operator to guide. The formation of the community depends on the beginning of the initial thinking, step-by-step guidance, tactical strategy implementation, and ultimately possible to achieve your goals. Many communities develop a lot of accidents, but that was a few years ago, a new generation of community is not so simple, so think clearly, as a business attitude to do the community, at least not too vague.

4. Routines (Persistence strategy)

The marketing work of any company is basically continuity and repetition, as is the observation and practice of community operations. The annual quarterly plan is skipped here, but I have general indicators for the month, such as: January-March 1 major event marketing, January 1-2 small events, 1 weeks 1 topics and so on. It's an ongoing project, and it's going to continue next month. There may be some doubts about this, why not do creative things to subvert the market. I agree with creativity, but market work is a cumulative, continuous and repetitive process of quantitative change to qualitative change.

5. External communication

Only the ability to plan events is not enough, often many companies ignore the external transmission channel, or the understanding of this piece is not deep enough. What is the purpose of our planning event? Ultimately, we are not consolidating resources internally. For the start-up community, 80% of the energy input will be in the external channel, they need the FN, the growth of the community still have to invest 50% of the power here, even in the mature community, then perhaps should pay attention to the PR of their influence.

In addition, I think a lot of internet companies need a marketing and operating system, which can enhance efficiency, improve the methods of work some means. The system is likely to be largely understood by a number of people, but it needs to be used to promote higher school execution and process control, and so we can improve the accuracy and effectiveness of marketing and, of course, significantly reduce costs. Recently I am thinking, hope to be able to refine some way and method, hope to be able to communicate with everybody more.