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1, the page title should not be too short or too long
Generally speaking, 6-10 Chinese characters are ideal, and the proposed control is within 30 Chinese characters.
2, the page title should be summed up the core content of the page
When the user searches through the search engine, the content in the search results page is generally the page title (Add the website link address) and the page summary information, to arouse the user's attention, the page title has played the very big role, if the page title and the page summary information has the bigger correlation, Summary information on the page title will play a further role, which causes users to the Web page information click Behavior (also means that the search engine promotion has played a role). In addition, when the page title by other sites or other columns/web site links, a summary of the core content of the page title helps users determine whether to click on the page title link.
3, the page title should contain rich keywords
Considering the characteristics of search engine marketing, the search engine has a higher weight on the keywords contained in the page title, so as to make the page title contain the keyword used by the user to retrieve it. Generally speaking, the first page title is the name of the website or company name, but given that some names may not contain the company/site's core business, that is, there is no core keywords, then usually use the "core keywords + company name/brand name" as the first page title. For example: "Northeast Rice Net-the latest northeast rice prices, Rice quotes" Home Page Title example, not too much list "core keywords", too much but no core.
User Experience content is king
The above several aspects actually considered the search engine to search the webpage the characteristic, completes the user experience is very important. In other words, Web page title design will be conducive to search engine retrieval as an important factor, as well as Web content writing, page title writing is first for users to see, on the premise of the search engine to consider the significance of retrieval. Visible page title design is not a random thing, especially on the homepage title design, you have to be cautious. www.myworld.net.cn
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