Dolphin Browser Entrepreneurship story: Silicon Valley flowering domestic incense
Source: Internet
Author: User
KeywordsDolphin Entrepreneurial Story
With excellent product capabilities and a keen sense of smell on the mobile internet, Yang Yongzhi has created a mobile browser that is recognised by the European and American markets, with the aim of the world. In September this year, a new user spoke on Weibo, "Let me Run and chant the Dolphin Browser!" "This very different browser has won the heat of North American consumers in Apple's ipad store. On the day of release, the browser also jumped to the top of the list of free apps in China. Few people realize that this is a Chinese team-made browser. Last year, founder Yang Yongzhi went to a technical conference and unexpectedly learned that pop diva Lady Gaga was also a fan of dolphin browsers, while other users included Google vice president and Silicon Valley entrepreneur. Yang Yongzhi was slightly surprised by the popularity of the product, and these overseas users are also surprised: Dolphin browser is not like a Chinese team design products, in fact, not long ago, an American entrepreneur's "China Entrepreneurship Report" also pointed out that in China, "ugly site" more popular. This is also the founder Yang Yongzhi Complacent, he carefully avoid to let the company image with too many Chinese traces. The information was first founded in Wuhan, then expanded to Beijing, before the investment, has been not known to the outside world from the hands of Chinese developers. Even the investment community is rarely known, Wan Haoki, an investor in Jingwei Ventures, said that although he had already noticed the Dolphin browser's product, he did not know its team was in China until he met Yang Yongzhi's alumni and angel investment, the famous VC man Bell, before he was sure that the team was from China. Later, Yang Yongzhi expanded the company to Silicon Valley in the United States. The unique thing about dolphin browsers is that it makes clear the habits of smartphone users, Yang Yongzhi want to do something different from any previous era. Touch-slip is the user's habit of smartphone, by setting "gesture", the user slides lightly on the screen can locate the website that wants to visit directly, for example a "G" can reach Gu ge, the user can also set up the commonly used website gesture. This simple feature is very popular, because it greatly subverts the previous user experience, in the earlier generation of products, the WAP age and UC Browser is the imitation of desktop browsers, the PC's operating tool is the mouse and keyboard, click to become the main browser operation, but on smartphones, clicks often lead to operation errors. The gesture was inspired by an unexpected experience of Yang Yongzhi, who was dining outside, and the guest at the next table was a foreigner who could not speak Chinese, and the guest was able to order successfully by drawing a fish. It made him think of bringing "gestures" into the product. Yang Yongzhi, who worked at Microsoft (Weibo) and worked in the new product incubation department, was also based on mobile internet development. He resigned from Microsoft in 2009, promising a new opportunity for mobile internet and a transformative experience with the iphone release. He is a product innovator and wants to recreate a new experience in the mobile web, where he says, "even if it fails, I want to make something new."。 "He has his own insight into the decline of Microsoft's innovation, that the success of the old Windows series has affected Microsoft's subsequent innovation." Dolphin Browser's main user base in Europe and America, once launched on the Android and Apple platform have a good performance, online use of tens of millions of people. At the beginning, Yang Yongzhi saw the absence of Androping browser, whether it is UC browser, or opera, they are aimed at the needs of the 2G era, the use of simplified and make browsing faster, save the user's network traffic, Web site navigation also improve efficiency. and similar to Safari, but also biased towards the characteristics of the PC era of faithful rendering. Smartphones have bigger screens and more bandwidth, and Yang Yongzhi thinks they found a product that better meets the needs of the mobile Internet, which later became a hallmark of dolphin browsers. Dolphin Browser Design in line with the mobile internet age product characteristics, simplicity for the United States, less is more. The Yang Yongzhi team abandons the all-inclusive portal presentation and chooses the exact content push. Through the user's past browsing history, the browser will make personalized recommendations. "Mobile devices have limited screen space, and users need more accurate content consumption rather than wandering between Web pages and links," he said. "Yang Yongzhi said. Dolphins are also using his mountain stone to make more innovation, in Dolphin Browser, many Web pages can obtain the electronic magazine experience function, expel the disorderly advertisement and the picture, puts the content in the prominent position, the user may obtain the corresponding experience without downloading the website application. The inspiration for this function is inspired by the electronic magazine, and Yang Yongzhi wants to put all the sites together and call it the form of an electronic magazine called the webzine function. Browsers and apps who will win, both diverging. Yang Yongzhi said that one of the effects of Microsoft's vision is to make products look more distant. In the long run, the application will not bring pressure on the browser, as the technology base of the gradual maturity of HTML 5, browser technology will become increasingly mature, more and more applications will be transferred to the Web page in the form of Web application, "the browser is still maturing, so now should be the most prosperous era." "Investors Wan Haoki also agree with this view," We have gone through the era of PC Internet, the beginning of everyone's computer installed a huge number of applications, each application independently, but with the improvement of web technology, more and more applications on the Web can be completed, only a small number of applications exist alone. "Yang Yongzhi from a developer's point of view, the confrontation between the three platforms will continue to be a long time on the mobile Internet, as an application developer, to find technicians familiar with three development environments, will give companies in the non-Internet industry enormous cost pressures, and the market cannot supply so many technicians in the short term." Second, Apple and Google's App Store have strict auditing strategies, and all the costs are 30% of the cost, not all companies can and in the Apple store in the emerging, including Facebook and other companies are promoting HTML Web applications, so you can jump out of Apple's management and a break, with a greaterDegrees of freedom. In addition, Apple's App Store has four hundred thousand or five hundred thousand of its own, and users search for the apps they want, such as Haidilaozhen, and web search can easily solve the problem. Finally, the original application upgrades, maintenance, need to occupy the user's experience and time, and if the web version of the "cloud" can directly solve these problems. Information on the mobile Internet is the test of the "burn" out, most of the time, the Yang Yongzhi team did more than 100 application attempts, the dolphin is just the 101th not extinguished the light bulb. Now, in addition to a small number of basic applications for overseas, the main focus of information is on doing a good job in the browser. Sequoia Capital and Jingwei Venture participated in the Dolphin Browser's a round of financing, financing on the scale of millions of dollars. Wan Haoki is the project leader, he is also a senior mobile internet investor, in-depth in this field has been more than five years, he is optimistic about the expansion of the application, and the browser is a very strong direction of expansion. He believes that the "white space" in the field of browser development is an advantage, because there is no historical fetters, they can successfully grasp the innovation. Dolphin Browser to win the product, Yang Yongzhi said, the team every three months to open a meeting, explore the new direction of innovation, he divided the browser into several parts, try to divide and conquer separately. "To find different innovative points, even if each product point only 10% of people like, you can generate products, a product as long as there are five to six points is the user's preference, you can assemble a large user base." "The real maturity of the browser, or to wait for the technical standards of the HTML 5 mature, the improvement of mobile phone infrastructure, and even the reduction of communication charges, Yang Yongzhi admits that the current browser experience and user experience still some gaps, but also limited by the function can not be achieved." Investors have not asked about the Yang Yongzhi business model, Wan Haoki does not look anxious, he urged the Dolphin browser to expand the user base as far as possible, this is the snowball can scroll the core. Dolphin Browser about 10 million of users have more than 60% in Europe and the United States market, Yang Yongzhi not like to abandon the domestic market, but he decided not to the user's requirements. Like all other mobile internet apps, dolphin browsers have been hit by Big Mac companies and followed by rival competitors. Yang Yongzhi that they can only speed up the pace of innovation, and always lead the competitors. And for the big company's competition, he appears to disagree, "in the mobile internet field no big players have the confidence of the PC market, so the subdivision area still have the opportunity." ”
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