Domain name Competition brand battle who is the last winner

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, with the Chinese enterprises to build the power of cnnic ". China's domain name application popularization activities in various provinces and cities in China, and actively promote small and medium-sized enterprises to use Chinese domain name, at the same time issued". Chinese Domain name Application Unit Certificate ", encourage more enterprises to the Chinese Internet access to spread," The domain name starts by the big Enterprise's exclusive thing, gradually evolves for the small and Medium enterprise brand competition magic weapon.

Intangible assets of concern

A survey shows that more than 90% of netizens are developing the Chinese Internet habit of entering the ". China" domain name website. For a Web site, the domain name takes the responsibility of the name, the Chinese people are always accustomed to the site according to the domain name to form the first impression, and this impression of good and bad may directly lead to a site can attract people's attention and love. Therefore, the domain name of an enterprise website is not only a network number, more is to become its brand endorsement.

China-enterprise power experts said because of the advantages in ensuring the consistency of the Chinese brand Online network, ". China" has a brand value and use value, has become the preferred carrier for the construction of Chinese network brands, therefore, "China" domain name as a valuable intangible assets, has become an enterprise must contend for the network assets, Should receive greater attention and more favorable protection.

New rules of Brand warfare

For small and medium-sized enterprises, due to a variety of factors leading to the formation of their brand consciousness late, especially the network brand awareness, in its discovery of "brand" the value of the word, they will find that can build their own brand "trademark" has been spent on his home. and tactile sensitive SME owners, found concise, easy to read, easy to understand, and corporate brand consistent with the ". China" domain name, is the enterprise in the field of the Internet new brand "trademark", so that the promotion of corporate websites and network marketing more efficient, more accurate.

From trademarks to domain names, brand warfare rules have changed, trademarks have become a past, the domain name represents a new era of brand warfare, enterprises can do, only adapt. And for small and medium-sized enterprises, to seize the opportunity to pay attention to the accumulation of network marketing assets, from the network domain and large enterprises synchronized brand building, promotion, increase the strength of market development, to seize market opportunities.

Dan, general manager of China Enterprise, said at present, the increasingly fierce competition in the domestic market and the increasing competition in the international market, under the influence of the financial crisis, can bring low investment in the enterprise of the intangible assets of high interest will be in the future for a long time, enterprises to develop the market, and the domain name as a unique intangible assets, In the development of enterprises will play a role in the brand and profit-win, as the enterprise information operations experts, enterprises have the obligation to protect intangible assets. If SMEs can seize the opportunity, in the ". China" representative of the new round of brand competition, will be the biggest winner.