Domain name URL dispute new rules entry into the brand protection period

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Enterprises enter the "Whole network brand protection" period

To balance the rights and interests of civil rights and interests such as trademarks, business names, and Internet domain names, common Web sites, and wireless Web site holders, the August 29 "general site dispute resolution" and "wireless address dispute resolution" are fully implemented, enterprises will usher in a new network brand protection and brand marketing environment.

In recent years, the convergence of three networks accelerated, mobile internet users rapid growth, Internet applications began to develop in depth. The change of traditional network form, especially the gradual approaching of mobile Internet, is an important reason to make the domain name and website revision. "New revised generic Web site dispute resolution", "wireless site dispute resolution" on the provisions of good faith, the complainant does not imply that the trademark of the corresponding domain name, URL brand must be protected, as long as the complainant to prove their registered goodwill, the right to have the relevant general Web site, wireless Web site, The complaint will be dismissed. Earlier, the Bank of China in the ' BOC ' wireless web site dispute ruling is a typical case.

In China, there is a large number of so-called "brand duplication", the same brand by a number of different units or individuals at the same time legally held the phenomenon. Data show that 83% of the well-known apparel industry brands face "brand Shanzhai" problem. Intellectual property experts remind, brand highly repeated dilution of the brand in the public mind the uniqueness, concentration, and another major harm is caused by corporate Chinese network brand into the "gruel" situation.

It is understood that the domain name, the general Web site, wireless sites are taking "first Note first" international practice, if the enterprise lax prevention, it is likely to cause the loss of brand assets. Experts believe that, in the new network era, the connotation of corporate brand protection gradually enriched, the scope of protection will also change. At present, enterprises should build a "trademark + domain name + General Web site + wireless URL" as the core of the "whole network protection" beforehand defensive brand system.