Domain names will be less attractive to businesses

Under the mobile Internet, the domain name for the enterprise has become more and more unattractive, because the portal diversity, no longer only by domain name. Millet with a price of 20 million yuan to buy mi.com domain name, is simple for the so-called internationalization? Millet this action, one is to show that they have the strength of money, and, everything is for marketing, 20 million hit the ads basically think what the movement is difficult. "Some things on the Internet" recommend this article for the reader to present a simple analysis.

Now Millet is not small, has become a pair of tyrants appearance, today with 3.6 million U.S. dollars over 20 million yuan to buy mi.com domain name, and then create a new domain name trading high, to the increasingly declining domain name trading industry to bring fresh topics. The two-year mobile internet boom, in addition to a few big giants of the domain name Exchange can be in the domain name trading in the topic, iron Brother has been a long time did not pay attention to the business of domain name trading.

The reason why the domain name is valued by large and small internet companies, is the inertia of the PC era, because in the PC ERA domain name is almost the website or brand on the Internet only marked. Whether the domain name is catchy and easy to remember will directly affect the corporate brand. The address bar of any browser is the most important platform of the domain name display, even if use the browser to collect the label page function without typing the domain name into the address bar, but the address bar is still in the top position of the browser to remind the enterprise "your domain name really good remember?"

In a sense, the domain name represents the force lattice, the shorter the domain name forcing the higher, the domain name more interesting force lattice higher. Amazon's z.cn JD.com and millet mi.com Sina Weibo weibo.com are in front of the net friends without reservation to highlight their own force.

Even if you use search engines, the results of the search page will still be displayed in each message below the domain name, all the while reminding users of these sites of force. In the traditional PC era, the domain name is a network of all enterprises are not past the ridge, no money hastily get a domain name, and so have the user to get the investment first thing is to change the domain name to make the brand. That is because of this, domain name trading only become the Internet industry's most speculative field (never one), many people use the convenience of early access to the Internet to register the high domain name of the last reselling a large windfall, the most representative when it is Mr. Cai, is also the domain name hype industry's absolute big guy. The hype domain name basically does not need any knowledge level, chooses the catchy domain name registration, and then sells. It's easy to make money, not hard.

In the PC era the domain name is very important, the Internet practitioner cannot not face its importance. But with the advent of the mobile era, the domain name is gradually shaped like a chicken.

Mobile era first site to diversify the portal, no longer only by domain name. such as two-dimensional code display, app, etc. will be the site's traffic entrance, these portals few people care about domain names, domain name in the mobile era further marginalized. As for the mobile browser still retains the address bar this product, Tico that the mobile browser is the PC to the mobile interconnection of the transition products, is only the transition to use. With the two-dimensional code entrance and micro-mail and other third-party software traffic sources increased the weight of the mobile browser will be further reduced, will eventually dilute or even cancel the address bar function, only two-dimensional code or a third party entrance scan can directly enter the mobile page. As for domain name, no one sees of course also nobody pays attention to.

Millet against the spirit of mobile Internet spend this sky-high purchase mi.com what intentions, just for the so-called internationalization? Xiaomi.com Although a little bit long but read up or is catchy and not lose mi.com. If really internationalization should not be mi.com, rice.com is not the best?

Millet move, one to highlight their own strength, has 30 billion U.S. dollars value of millet, its sales model also ensure sufficient cash flow, in the domestic Internet enterprises belong to the absolute tyrants. Coal boss tyrants habit to buy a mink, tyrants millet to buy a domain name, how have internet thinking of forcing behavior.

Secondly, everything is for marketing. 20 million hit the ad basically very difficult to make any movement, CCTV through the advertising of millet also know that that kind of advertising is not suitable for millet, but to buy a domain name on the topic has marketing value, but also can cause Millet fans again worship, as well as Media Initiative (including Tico) of the report and interpretation are given millet sufficient exposure, The use of marketing money to buy a domain name can guarantee sufficient exposure and drop a domain name, is stone. Or Ray's fine. Therefore, the millet buy domain name meaning far more than the domain name itself.

In this proposal also intend to play the domain name friend early forget, now the domain name trading is basically rich people's game, I wait for cock silk or work hard and wait for the promotion of the general manager to win white rich beauty to the peak of life it. Domain name trading is really not for us.

Under the mobile Internet, domain names will be less attractive to businesses. Domain name for the remaining PC business also has value, but with the development of mobile Internet, PC end of the decline, and then the domain name is really worthless. Entrepreneurial Internet enterprises do not tangle domain name, good products, find a good entrance, our opportunity to come.