Domain registration information affects search engine rankings

Absrtact: We knew a few years ago that Google is the top registrar of international domain names, and you should know that there are no more than 200 international top-level domain registrars worldwide. Here is a question: Why Google does not provide domain registration services? The question goes back to

We knew a few years ago that Google is the top registrar of international domain names, and you should know that there are no more than 200 international top-level domain registrars worldwide. One question here is: Why does Google not provide domain registration services? The question goes back 7 years, and after Google became a top-tier registrar, it released a startling message: Google became a domain registrar, not to provide domain name registration services to users, But to improve the quality of search engine rankings. In other words, domain name registration information has become a factor in Google rankings, after 7 years, I believe that Google has the domain name registration information applied in the ranking algorithm. From Google's trend, this message is not a blockade of the news, so Baidu must be better than I know this information, so, the domain name registration information in the Baidu database should also exist, but in a lot of websites, forums, blogs rarely written out, and few people know.

Domain name registration information affects the search engine rankings, mainly from the domain name transfer, domain name transfers, old domain name re-register to assess. Many people will say that the purchase of an old domain name, can be the external chain before the PR through 301 to turn the weight into the existing site, but this point Google and Baidu should have thought of.

The registration of a domain name is also the search engine ranking algorithm? The answer is yes. Search engine based on the degree of trust to a website also through the registration of domain name to consider. For example, a domain name registration period of 10, or renewal is also 10, this can represent what? A person through cheating to do the station general registered domain name for one year, and a large enterprise registered domain name generally 10 years, what is the difference between the two? Cheating sites are just making money and closing the site, to make another website; large enterprises do not want to let a domain name renewal problem troubled enterprises, enterprises are not bad that hundreds of yuan domain name registration fees. So what kind of Web site would you be more trusting in these two sites? It is self-evident that the search engine will give higher weights to which sites.

In addition, the search engine can change the domain name information to determine whether a domain name is easy to master, those who want to get rid of the sandbox effect by registering the old domain friend did not think that your every move in fact search engine is very clear. In view of this situation, many friends have given a strategy to change the domain name information slowly, which I think is very feasible. If we transfer the domain name, then the search engine will realize the domain name is easy to master, then will be the old domain name of trust, outside the chain, PR and other database information empty, so undoubtedly for the registrant is a blow. We bought an old domain name or transfer domain name, take not immediately modify the registration information, as long as a long interval change, so you can overcome the search engine because of registration information to modify the domain name in the search engine data.