Domestic and foreign Internet enterprises have to CN domain Name "good"

Recently, domestic and foreign Internet enterprises have to CN domain Name "good", "marriage" frequently. First of all, Google to buy back the shortest g.cn, become its online push "backyards". When the music net followed, will d.cn under the heavy launch. Alibaba in before the listing impressively hit "alibaba.com.cn" big advertisement, carry this to go to overseas capital market; Facebook, the world's second-largest dating site, is ready to register facebook.cn before entering the Chinese market. And as the first to enable the CN domain name of multinational internet companies, MySpace President Rochuan "refused to ' CN ' Enterprises in the future may be eliminated by the Chinese market," the view is clear-cut.

Industry Analysis: The international first-class companies turn on the CN domain name, through the "matching" of the powerful marriage to achieve a brand-win-world enterprises to use the CN domain name to achieve localization, consolidate its brand, and CN domain name by multinational companies stride into the international, squeezed into the world's top domain name list.

Domain name applications also say "equal"

There are two important indicators of brand internationalization: whether to have a world-class user and whether to occupy the mainstream market. Whether Lenovo or Huawei, they have done this two points, with their own strength to prove the internationalization of success. In China, the CN domain name exceeded the COM domain name, registered volume exceeded 7 million, in the world's second largest internet mainstream market dominance of the mainstream. At the user's level, Google, Alibaba and other world-class internet companies in the recent competition to the CN domain name "face", CN domain name to its advantage to prove its position in the international domain name realm.

As the CN state domain name registration Management organization, China Internet Network Information Center (CNNIC) director Mao Wei said: No world class users, there is no world class CN domain name. The use of CN domain name companies can more reflect the Chinese netizens access to the habit of respect, faster to occupy the mainstream market. The CN domain name has a post advantage, richer resources, shorter and easier to remember. This resource advantage has also become a more and more multinational enterprises "marriage" CN domain name important factor. Enable g.cn after a Google "fan" said: "g.cn This domain can be said to be short to the limit, I think, no one will remember."

Recently, the Internet Association issued the "Automotive industry Internet brand marketing status Investigation Report", data show: 34 Internationally renowned automotive enterprises, GM, Ford and other 33 companies in China's web sites have enabled the CN domain name. And in 2007 to enter the world's top 500 of the 30 Chinese enterprises, Sinopec, the state Grid, China Telecom and other corporate websites are using the CN domain name. It is in the world first-class enterprise with CN domain Name "come in" and "go out" process, CN domain name realized its internationalization, and showed the scale advantage, and its growth is worth looking forward to. With the domestic and international internet brands grow together, CN domain name will be realized in the Internet on the rise of the great powers.

Building a world-class service system

For any international enterprise, "products, services, standards" is a deepening of the three levels, in the product of the increasingly saturated buyer market conditions, services clearly than the product has a more long-lasting stickiness and recognition. CNNIC also understand this reason, as more and more world-wide companies and even the Olympic Games such as international events such as the application of CN domain name, CN domain name load more and more heavy, Mao Wei said: "To provide world-class customer service to meet their almost demanding needs, so that they ' peace of mind, Worry-free ', is the pressure that cnnic is facing, is also the impetus that we continue to move forward. ”

CNNIC is determined to prepare for a more internationalized CN domain. Not long ago, quietly launched a "safe 24-hour" emergency drills. CNNIC Technical Director Xiaodong introduced: "This exercise is a reverse thinking, through the ' once the problem how to do ' to the preview, the CN domain analysis of the operation of the various links have strengthened the deployment of consolidation, to achieve anticipatory. Complacency, the global Internet users. Security services are the first. Must protect the CN domain Name global User's benefit from the most fundamental security. ”

CNNIC's first-class service is also reflected in the details of the "intimate" on. 2006, CNNIC opened 7*24-hour global customer service hotline to solve the problem of jet lag for overseas domain name registration users. In the same year, cnnic updated the "Domain name dispute resolution", identified the problem of malicious registration, and further protect the well-known enterprises of the online brand.