Domestic and foreign social network PK

In the social network, foreign SNS developed earlier, starting from 1997, many network communities provide a variety of personal data integration and public links to the Friends function. 2000, the virtual community lunarstorm will upgrade itself to SNS social networking site, it contains a list of friends, visiting lists, diary pages and other functions. Since 2003, the foreign network has appeared many new social networking sites, SNS gradually becomes the mainstream of network service. MySpace.com in this period, it provides a global user with a set of friends, personal information sharing, instant messaging, blog and other functions in one interactive platform, is currently the second largest social networking site. In the 2004, Facebook turned out to be a Harvard-only exchange, then opened to other institutions and, after a few years, fully open, has now grown into the family's biggest SNS social networking site, with a registered user of up to 620 million. After the failure of Google + in June 2011 to launch a series of social networking sites, it followed the current test of a more successful social product: Google +, hoping to keep up with Facebook.

With the growing popularity of foreign social networking sites, the domestic social network also began, in 2003, the first domestic social networking site Uuzone in Nanjing, and famous friends, has been a morning Hing venture investment 1 million dollars, the social networking site in 2009 has stopped all services. In the 2005, 51.com claimed to be China's best social networking site, and was committed to providing users with stable and secure data storage space and a convenient communication platform, which was considered to be the leader of the MySpace model in China. December 2005, the most popular Renren (then called xiaonei.com) was established, marking the earliest China's largest campus SNS community built, then rage, in the major campus promotion, and soon became China's largest social networking site.

In the same period, happy Net (kaixin0001.com) was established, and in 2008, the release of the "Fun Farm" products, began an explosion of growth, the site is mainly for white-collar market, providing services have diary sharing, short message transmission, photo sharing, online chat, and has a small casual games, Music on-demand sharing functions, is now China's largest social networking site.

Compared with foreign social networks, the gap between domestic social networks is still very large, but at the same time there are great prospects for development.

First, there is a big gap between the number of registered users. Facebook registered users reached 620 million, while the domestic registered users the most people's network reached 150 million, happy Web page to break the 100 million mark, there is still a huge gap between the domestic social networking sites have not developed mature, and China's population of more than 1.3 billion, which still has a lot of room for development.

Secondly, there is a gap between positioning and service. Foreign social networking sites, mostly multi-functional, comprehensive development, such as Facebook, the development of globalization, emphasis on user experience, and is a real-name certification. and domestic social networking sites are generally targeted at specific groups of people, when everyone is hot because of the face of students in school, and when these students graduate, because of work and other reasons, user activity is not enough, resulting in user stickiness is not enough, and then rarely use such social networking sites.

As the domestic QQ users are numerous, if they are acquaintances, they can also build a QQ group hanging all day, which is also a blow to domestic social networking sites. Happy net for white-collar users, when stealing vegetables fire A, now also tepid. Domestic social networking sites are generally entertainment routes, such as game applications, photo sharing. and abroad to take a variety of routes, such as the professionalization of social networking sites.

Finally, the domestic Internet environment is more complex and competitive. The foreign social networking sites are basically Facebook alone, with Twitter taking up a share and MySpace being bought. Goole wanted a piece, but it was too early. Domestic is different, the competition is more intense. Renren can be a copy of Facebook, but they still have a big gap, although Facebooke has a lot of applications, but diaries and photos are still their hottest.

There are also many internet giants in the country, such as the popular Sina Weibo, which is said to imitate Twitter. QQ users a large number of QQ alumni, search engine giant Baidu said it, Baidu space, etc., they are well-known internet enterprises, have a user base, strength, once into the SNS social field, development is rapid. The small and medium sized social networking sites that are not yet ripe are undoubtedly a major shock.

In general, the domestic SNS social networking site has a lot of development space, compared with foreign social networking sites, there are still a lot of deficiencies. Many domestic users also noticed the SNS field has great development value, different from the relative traditional SEO marketing and SEM marketing, new SNS marketing also become their network marketing an important means.

User needs are constantly changing, the domestic social networking site to achieve new development, must be aware of their own, diversified development, combined with the actual situation in the country, do not blindly expand, pay attention to and improve the user experience, find and meet user needs, explore their core value, this is the path.