Domestic Android phones are in danger of falling apart?

2014 has been half a month, and perhaps for many people, this year harvest only the growth of the age-especially otaku, but for the domestic smartphone market, but it is a landmark year-new models emerge endlessly, the international giants are losing, domestic mobile phones occupy the absolute upper hand, marketing war and one after another ... The whole market looks unusually lively.

But it is such a mobile phone industry "high," but eventually handed over an embarrassing answer.

January 13, China Information and Communication Research Institute released data show: 2014 year, the Chinese mobile phone market cumulative shipments of 452 million, compared to 2013 579 million decline 21.9%, of which the smartphone shipments reached 389 million, the year-on-year decline of 8.2%, Android phone shipments reached 349 million, down 12.4% year-on-year.

Whether it's the overall decline in 21.9% or the failure of Android phones to fall by 12.4%, it highlights the fact that the handset market is not as good as it is supposed to be, especially since the Android phone camp has reached a "break-up".

Threshold lowers congestion in mobile phone market

The Android phone market did not continue to climb as "experts" predicted in 2014, for many reasons.

The most obvious manifestation is the slowdown in user growth--by the end of November 2014, China's mobile phone users have reached 1.28 billion households, penetration rate of 95%. Such high market holdings and penetration, coupled with the notoriously low profits, have already illustrated that the domestic handset market is not the best investment area.

But it still failed to stop the old handset makers, as well as many "laymen" to kill each other to the mobile phone market-after all, this is the best time to seize the mobile Internet hardware portal, and lay the next ten years leading advantage of the optimal way.

However, in the final analysis, the Android phone market entry threshold is lower: the same mold to reduce production costs, fixed flow-type operations to reduce input, modular hardware to reduce the difficulty of assembling, pre-sale model to bring financial cost reduction ...

So we see, whether it's a start-up, or out traditional enterprises-such as "Long Li Qi," and so on, are constantly exerting force in the mobile phone market, resulting in the current mobile phone market congestion, hundreds of brands, thousands of models at the same time kill, is directly accelerating the popularity of Android phones, but also let the market capacity directly "broken table", Which leads to a sharp decline in overall shipments.

The consumers ' aesthetic fatigue in sudden "intense phobia"

More serious is, these hundreds of brands, thousands of models at the same time in the market, causing mass consumers collective burst of "intense phobia." On the one hand facing the vastness of the "machine Sea" do not know how to choose, on the one hand, there are aesthetic fatigue, too many models like a mold carved out.

Even if the charm clan, millet, Huawei, cool pie and other domestic handset manufacturers of the marketing war again vigorous, and then advocated XX million bookings, and then show off the supply of its models, in fact, it is difficult to conceal consumers indifferent mentality. After all, so many cost-effective models, it is impossible to change a paragraph-not all users are tyrants, and tyrants will generally choose the iphone or luxury phone.

In addition, although the Android system through the domestic handset manufacturers deep customization, but the overall similarity. For a long time, consumers have already had a sense of tiredness, and there is no joy in changing the new machine.

Once the electronic products can not bring to consumers with freshness, but become an ordinary visible daily consumer goods, naturally will reduce the new chance, in the "muddle through" state, sales of nature further down.