Domestic big guy's 50 mobile internet predictions

Source: Sohu It author: He Feng

Mobile internet will explode in 2013, but it also has many variables. Sohu IT planning "2013 forward", inviting dozens of TMT industry bosses and experts for the industry to dispel doubts.

According to the forecasts of every big guy and expert, Sohu it sorted out "50 mobile internet Forecasts", and in Sohu it PC version and Sohu News client synchronous release, mainly including terminal, network, technology, industry integration, advertising and subdivision of the field of entrepreneurial prediction. Combed by He Feng. Welcome to discuss the exchange.

Terminal network:

1. Last year mobile smart devices reached 200 million shifts, and this year it is moving towards 500 million goals, which brings huge opportunities. Lee

2, this year's smartphone price war will be unprecedented fierce, like the millet generation will only sell hundreds of yuan. Wang Yuquan, founding partner of Sea Bank capital

3, 2013 many domestic mobile phone manufacturers will build their own mobile phone sales channels, this is a consumer to provide online sales, offline experience trend. ZTE Executive Vice President Shiyou

4, 2013 is a lot of domestic mobile phone manufacturers transition key year, the majority of domestic mobile phone manufacturers are in the world's second or third camp, such as 2015 years ago failed to complete high-end transformation will completely lose the opportunity. Shiyou

5, just as the smart phone is called "intelligence", the focus is on the rich application, is the experience behind the computational power. Moore's Law is still a guide to computational technology innovation in the 2013, and will further drive performance improvement, lower power consumption, and cost savings. Intel Greater China President Yang

6, 2013 will become the LTE outbreak year. Feng Ying, executive vice president of Ericsson China and East Asia

7, with more and more single users more and more terminals, data sharing package in 2013 years will be more popular. Feng Ying

8, this year operators are beginning to consider and discuss hot operation, or even hot operation will become a big business this year, the beginning of the operation this year is likely to appear big companies. Wang Yuquan

Technology trends:

9, 2013, mobile Internet will be divided into the field, the extensive growth is no longer, will precipitate a mature model, and the follower or not familiar with the industry development trend of participants, will encounter challenges. Happy NET CEO Cheng

10, 2013, mobile internet "light assets" characteristics will be more prominent, will be presented out of the platform, social vertical, the application of the situation, such as three major trends. Cheng

11, 2013, "to platform" trend will be more prominent, in the mobile end "light" than "do all" important 10,000 times times. Cheng

12, location and application can not be separated, the future whether it is mobile social, or life services, the application of situational awareness properties will be more obvious. Cheng

13, the future application must be socialized, even if you are a small company of 10 people, others are a large company of tens of thousands of people, but sorry, in the first batch of users I accounted for 80%, as long as the user continued to snowball, after the participants will choose the largest number of users of the application. Wang Yuquan

Integration Platform:

14, the Giants more and more attention, more intense competition. Internet companies began to put more resources into the mobile Internet, homogenization of competition is more and more fierce, but the path of replication modification is not easy to succeed. Lee

15, large companies of investment and mergers and acquisitions of normality, start-up companies to sell large companies the opportunity is very large, entrepreneurs more than before the way out. Yu

16, there is a very interesting situation: entrepreneurs in the past four years may not be able to survive. Wang Yuquan

Channel advertisement:

17, the Matthew effect becomes obvious, the developer will gradually reduce in the small application platform, put more energy and resources into the first several application platform. Hu Zemin

18, the application platform will be in the direction of social and vertical development of new models, developers will be on the same application platform has more cooperation options. Hu Zemin

19, with vertical search engine organic will become a new application distribution channels for developers to provide more channels for choice. Hu Zemin

20, 2013, the composition of the advertisers will have some positive changes, in addition to the application industry customers, brand advertisers to increase the launch on the mobile internet. Hu Zemin

21, in 2012, mobile advertising investment accounted for about 2% of the overall budget of advertisers, 2013 is expected to reach 5%. AdChina, founder and CEO of Yi Media

22, 2013, the competition between mobile advertising platform will intensify, new shuffling and integration will continue to occur. With more customers, more distribution, more applications of advertising network mobile advertising platform will be better developed. Hu Zemin

23, this year's brand in the mobile on the formation of a particularly critical operation. You start Shino let everyone agree, willing to pay a premium for it, need a process, but now to start. Wang Yuquan

Large Data it:

24, the next five years, large data can be used as entrepreneurs can get the user's needs and entrepreneurial direction. You can find a lot of ideas whether you work in a large company or even through open community excavations. Lee

25, 2013 New IT changes will continue to emerge in the field of mobile interconnection, the overall IT environment in 2013 will gradually improve, this is beyond doubt. Zhanghongjiang

Mobile games:

26, the first large-scale profit, may be in the mobile game. Ma

27, mobile games next year is just the first wave of opportunities, but only the inertia brought about by the opportunity, not mobile phone games how good, but is generally done very bad, mutual plagiarism. Wang Yuquan, founding partner of Sea Bank capital

28, the recosting product is still the mainstream, stand-alone casual game revenue may get the second largest share of the market. Touch Technology CEO Chenhao

29, if there is a big production, this year mobile games have a chance to break through the monthly income billion. Wang Yuquan

30, micro-letter has enough power to change the game, but hope more open. Wang Yong, CEO of Dena China

31. Because of the existence of micro-letters, such social games as stealing vegetables are likely to revive, as they did on Facebook. Wang Yong

32, 2013 Market First is the Android market. The Android market will certainly go to the stage of large game company transplant products, localized domestic distribution of successful overseas products, successful product version upgrades of the domestic mobile game team, or continuous iterations. There is less space and time left for independent developers and teams. Chenhao

33, the large hand tour platform of intermodal products rapidly increase in volume, will make the hand platform more systematic, process and automation, to minimize people for judgment and intervention, for hand-travel developers, good quality of the game will be more fair treatment, access to the platform more resources to support. 91 Wireless CEO Hu Zemin

34, in 2013, the major hand tour platform of the combined transport model will continue to be the best cooperation between the developer and the platform, but the developer from each major platform to get the proportion of the share is likely to gradually lower, and PC end of the platform to share the proportion of the gradual convergence. Hu Zemin

35, mobile gaming platform between the competition will intensify, the first few mobile gaming platform market share will tend to focus. Hand Tour developers will follow the trend, gradually in the first few mobile gaming platform to concentrate resources and input. Hu Zemin

36, 2013 Hand Tour market revenue source, 20% will be Apple, 50% will be from the Android Third-party platform to appear. The operator market is bound to change, with three low users and the most ideal pay group, so next year operators will account for more than 30% of the market income. Chenhao

37, in the time of the page tour, the early stage is the big combined transport. But I personally think that the state of the late platform or the bundling of the publisher and the studio will become mainstream in 2013 years. Chenhao

Downgrade theory:

38, the end of 2012 is a turning point, the future will appear a large number of fashion applications, entertainment applications. From the application point of view, is the resurgence of the SP era. ...... There will be a Chinese style of fashion entertainment trend. Wang Yuquan

In the 39 and 2013, the mobile Internet has become more and more closely related to life, and has changed some of the characteristics of traditional industries, such as O2O will change restaurants, beauty, hotels and other service industries. Electricity dealers changed the retail sector, while the market for services accounted for more of the GDP than the retail sector. Public Comment Network CEO Zhang

40, we feel that O2O has been a bit of a challenge, but may see some breakthroughs this year. O2O have a variety of different, if you can pick special value-added opportunities, such as tourism, or find some traditional areas, because the move may subvert the past way of doing things, whether by taxi, or ordering, or even marketing, can be applied to a variety of traditional areas, these areas are not too worried about the involvement of the Giants, If you have expertise or user sources, these areas are worth exploring. Lee

Video:

41, 2013, mobile video playback over billion will become the starting point of mobile marketing, in other words, mobile video commercialization of the year. Youku Potato Group CEO Koo

42, 2013, a huge number of users and data will lead the video industry into a large data era. Koo

43, 2013 will be a key year for smart TV. PPLive CEO Tao Chuang

44, I feel that there is a huge opportunity, doing all the things we do on the PC and on the phone on the big screen, and joining the Internet, miracles happen, but only if they have a good user experience and good content, and the regulatory laws and regulations can be accepted. Lee

45, the future, the video industry certainly only a few survive, the scale is very important, but no one can take all the content to their own platform, the content must be differentiated. Koo

46, homemade content is the brand the most distinctive difference, this part will be more and more vivid, everyone in the media attributes of the difference in demand will be more and more big. Youku Potato Group CEO Koo

47, the second half of this year, video business integration, mergers and acquisitions and investment opportunities will increase, and IPO opportunities will come. Tao Chuang

Social

48, the big social company is the platform type, I do not believe that Sina can put all trades to do, it can only make a platform. Therefore, with this platform, each vertical industry instead of new social opportunities can be bigger, seemingly no opportunity but the most opportunity, the opportunity will be highlighted this year. Wang Yuquan

49, vertical mobile social will be recognized by users, for example, in music, tourism, reading, catering, shopping guide, such as a specific area, the user needs strongly, hoping to get a unique application experience and product features, in this respect, integrated social platform is difficult to meet the needs of segmentation, vertical social networking can bring higher frequency and social density. Happy NET CEO Cheng

Other

50, Enterprise-class application of the payment habits and willingness than the consumer class, the next 5-7 years, China will appear a lot of enterprise-class application of the start-up companies. Lee