Domestic cloud mobile phone is finger play concept technology pale consumer not buying it

September 25, Huawei in Beijing held a cloud mobile phone opportune, its first cloud phone "vision" (Vision) appearance, at the same time, Huawei Terminal Cloud services Cloud also officially online. "Foresight" employs the Android2.3 operating system, equipped with a 3.7-inch capacitive multi-touch screen, the "cloud" feature is the main feature of this mobile phone, the use of the mobile phone from the "cloud" in the picture, video, music and applications to achieve compared with Huawei, the domestic cool, Alibaba, Millet technology has been the first step to launch cloud services. In particular, Alibaba and millet technology, as no mobile phone manufacturing experience of the Internet companies, they test the water smartphone, and the main cloud concept, sparked a big discussion.

At present, in addition to a few manufacturers such as Huawei, most mobile phone manufacturers "cloud" stay in the concept of hype stage, mobile phone listing gradually return to calm. "It Times" reporter learned that not only users were confused, the handset manufacturers themselves on the "cloud" is also ambiguous. The lack of independent mobile phone development and manufacturing technology, users are not buying them the most important reason.

Alibaba, millet technology and other new entrants to find the living space, it must give their own brand into the soul, only to be emboldened and brand manufacturers head-on.

Saliva war

No forever friend, only the eternal interest. This point in the charm clan eldest brother Zang and Millet science and technology CEO Lei to show incisively and vividly.

Zang and Lei used to be good friends, but recently they have to tear the skin, two people in the Forum and micro-blog on the opposition, big expose each other's past.

Millet mobile phone release only three days (August 19), Zang can not restrain, he loudly questioned Lei steal the idea of the Phantom, anger also prohibits the fans in the interactive community to discuss the millet mobile phone: "I am not afraid of him (lei), just disgusting him, once as an angel investor status, the use of High-tech zone leadership Contact me, To obtain the business secrets of the Charm clan. ”

According to Zang Disclosure, from the overall concept to how mobile phones, to the development process and then to supplier selection, production and sales ... He was honest with him. "I regret having communicated everything to the company without reservation, and even M9 's user interface interactive document was sent to him for discussion," he said. ”

Be accused of plagiarism by the Demon clan, let Millet technology Furious: "Now online suddenly rumors everywhere, said we copied the charm clan." The development team has no time and energy to fight a lot with the rice black and the Navy.

Millet technology also said in the statement, Millet mobile phone interface plagiarism M9 is nonsense. issued a statement 2 days later (August 22), Lei in Weibo and millet forum post, alluding to the millet mobile phone by rivals malicious smear.

August 23, many of the users of the Demon family found that the M9 could not install the "Rice chat" software. Rice Chat is a free instant messaging software produced by Millet technology last year. The intention is obvious, the charm group blocked the rice chat.

Afterwards, the charm clan came out to accuse Millet. Zang in the forum, accusing Millet technology is a moral bottom line of the company, as long as users install mobile phone address Book, will be all stored on their servers, in order to prevent the Phantom of the user's address book is leaked, so the new firmware refused to install the software.

In fact, some insiders speculate that, starting in the second half of 2010, as Millet released MIUI mobile operating system, the two companies began to quarrel. The industry's argument is that Lei intends to invest in the evil people can not nicest, so decided to do their own millet mobile phone.

But in the eyes of the outside world, Zang said the content is difficult to judge--Zang and Lei are good at using media hype, Zang countless times the director of the "queue snapped" scene, he also posted in the forum that the charm of the family by jobs, finally revealed is deliberately hype, to attract consumers eyeball. Lei also imitate the Charm clan, Millet mobile phone conference site, the company invited a large number of the Navy as fans, fictitious "in full swing" illusion.

As an angel investor, Lei is indeed very successful, but he said Millet mobile phone in less than two days to book more than 300,000, was alleged impractical. Lenovo has a background in the industry, and vigorously promote the situation, Le phone sales for the entire fiscal year, but only 500,000.

In the industry, Millet mobile phone less than two days to book 300,000, if not "left hand inverted right", then basically a myth.

The Cloud of nothingness

In Rongxiuli, the Lanton chairman of Tianyu, the Internet enterprise is forced to enter the terminal area. After the rise of mobile internet, the number of Internet users increased rapidly, which made the impact on the traditional internet.

The success of Apple and Google in the mobile operating system has also made Alibaba particularly jealous. This year, Alibaba to imitate other it giants, to Ali "cloud" mobile phone layout mobile internet.

Now, Apple, Motorola and other mobile phone giants are in the layout of cloud computing, Alibaba main "cloud" concept, can be described as clever. Unfortunately, it's more about playing the concept.

The reporter learned that Alibaba's ambition is very big, will also launch in the future Ali "cloud" system English version as well as the own operating system tablet computer.

But in the industry's view, Alibaba, such as no consumer electronics manufacturing experience of internet companies, in the near future, the introduction of smartphones, the meaning of driving ducks. And the fact also confirms this point, Ali "cloud" mobile phone listing a few days later, the market has reverted to calm.

Ali "Cloud" price for 2680 yuan, rely on Taobao channel sales, according to Taobao Open data confirmed that Ali "cloud" mobile phone to get the first day of the listing of 36,000 orders, is a success. However, this situation did not last, after four days after the market sales fell to about 10,000, the current sales of less.

Ali "Cloud" did not bring revolutionary changes, relying on Taobao sales, although can save channel costs, but will also miss more display Ali "cloud" mobile phone opportunities. The 2680-dollar pricing is also unattractive to users.

A foreign brand manufacturer in China's sales manager told the IT Time magazine, Alibaba, although a successful internet company, but in the technology accumulation and research and development strength are very weak, with its own strength to do the mobile phone too much difficulty.

Although Alibaba will Ali "cloud" mobile phone and Tianyu production, but the other side in the mobile phone industry's position is not high, especially in the smartphone lack of voice right. Ali "Cloud" design suffers from outside criticism, it almost follows the language of the mobile phone style. In Mr Jobs's view, today's consumer products must be a combination of technology, art and humanities.

The reporter experienced Ali "cloud" mobile phone, found that its operating system is not intelligent enough, the Internet is not fluent. And the user's response is not good, even someone feel on the.

Ali "Cloud" in the core and appearance can not make consumers satisfied with the situation, it is difficult to stir up waves in the market, is expected. Internet Data Center General manager Yanping to Ali "cloud" is not optimistic, in his view, Ali "cloud" functions and services are not attractive, built-in maps, surrounding preferential information applications, in other manufacturers of intelligent terminals have been realized, even than Ali "cloud" do better.

Ali "Cloud" more like a network to buy mobile phones, Taobao gather cost-effective, Taobao parity, Taobao mobile phone Wang Wang, etc., are Alibaba for this mobile phone development. But it is not necessary for consumers to pay a hefty price for the phone.

and Ali "cloud" as a domestic brand, the first to enter the mobile phone market, and foreign brands in the competition in the negative. In particular, Nokia, Motorola, Samsung, HTC, and so on, they introduce new speed, product line comprehensive, have a sound after-sales service, more easily access to consumer recognition.

True

Millet Mobile phone pricing for 1999 yuan, dual-core configuration, the use of Android2.3 operating system, is undoubtedly better than the charm of the family, so that the Phantom of the M9 by a certain impact, some people think that this is the main reason for the charm of the Family Crusade.

In fact, the charm is also a very mysterious company. 2007, the iphone listing, and in the global world to set off the rush to buy, all this is made by domestic mobile phone manufacturers see in the eyes, the charm of the people are prescient, the apple took "doctrine."

However, the charm does not recognize this, "2006 to participate in China's International Consumer Electronics Exposition, the original prototype of the M8 and all kinds of manufacturers exchange was seen by Apple, and with the financial basis of the 2007 released the iphone." ”

The Charm clan was founded in 2003 to produce MP3, then cut into the mobile phone field. For the current three-year period, the charm has only launched two mobile phones.

Zang mind, in order to hype the company's products, usually unscrupulous. He spends a lot of time each day interacting with fans on the Phantom Forum, nurturing a certain amount of "kerosene." These "kerosene" is mainly composed of two parts, part of the staff of the Charm clan, part of the pure Water Army, before the media reported that the charm of the family 300,000 yuan to please the Navy, the first news of the industry Yi was the threat of personal security. A journalist of this newspaper recently wrote the articles of the Enchantment clan, and was also subjected to malicious personal attacks and experienced the violence of the Navy.

Aside from the resentment of plagiarism, we have to admit the fact that domestic enterprises rarely devote themselves to research and development. Some domestic brand manufacturers, most also do some design. The iphone is a standout because of its disruptive innovation, which Mr Jobs once claimed to have invented.

Millet mobile phone and Ali "cloud" mobile phone, from the development of the operating system to the mobile phone listing, before and after more than a year, the Apple iphone from the creation to the market before and after spent 7 years. Although time is not a measure of the success of a mobile phone standards, but the success of the mobile phone is not contingency, do not spend energy to try to kill a world, almost impossible.

Ali "Cloud" OS, just Google Android modified version. Now it seems, the technology is pale, is the user to Ali "cloud" handset does not buy the most core reason. According to Alibaba, Ali "cloud" mobile phone contains the design of their own virtual machines, cloud services resource pool and the upper application, installed on the cloud system, the phone will have unlimited memory.

But Ali "cloud" is not the same as Mr Ma expected, the mobile phone cloud services only stay in sync contacts, call records, albums, short messages and notes of the five types of mobile phone commonly used functions, ordinary smartphones almost all have such a function. The so-called "cloud" function, does not bring users much tangible benefits.

ZTE Executive vice president Shiyou that at present some domestic manufacturers talk about cloud services still remain in the conceptual phase, it will take time to become reality.

(Responsible editor: Liu Fen)