Domestic commercial real estate big Crocodile Wanda to start to unveil more veil

Absrtact: With the former Alibaba International Trading technology senior director Yi Yitao in Wanda Electric business sector, domestic commercial real estate giant crocodile Wanda began to uncover more veil. Previously, Wanda Group chairman Wang publicly said Wanda to do Intelligent Square, the line

With the former Alibaba International Trading technology senior director Yi Yitao "in" Wanda Electric business sector, domestic commercial real estate giant crocodile Wanda began to uncover more veils.

Previously, Wanda Group chairman Wang publicly said Wanda to do Intelligent Square, the line and offline combination. "Wanda is so big a company, so many retail resources, do not do online too unfortunately." "Thus opened Wanda to enter the big screen of electricity quotient."

However, for the commercial real estate, luxury hotels, tourism, cinema lines and chain stores in the high-speed layout of Wanda, electrical business is clearly a strange field, how to quickly build electric business platform, the integration of the five industrial resources to form a new electric business model, as a successor to the electrical business industry, Wanda to go the road has just begun.

High-paying and digging technology "masters"

Wanda Group Electric Business department around the high salary "digging the Corner": Ordinary engineers annual salary of 380,000 yuan, director of Engineers annual salary of 900,000 yuan, platform technology Department general manager of the annual salary of up to 1.1 million yuan.

As early as the beginning of 2012, Wanda revealed its involvement in electronic commerce.

Since then, Wanda seems eager to build its electric merchant affairs team. A number of recruitment messages were launched on the websites of several search firms in July, including chief executives, financial directors and chief brand officers.

News revealed that Wanda Group E-commerce company for its CEO out of 2 million yuan annual salary, claiming that in addition to Ma and Liu, the others can dig.

According to the news from the job hunting network, Wanda Group Electric Business department around the high salary "digging the Corner": Ordinary engineers annual salary of 380,000 yuan, director of Engineers annual salary of 900,000 yuan, platform technology Department general manager of the annual salary of up to 1.1 million yuan.

Close to Wanda Group revealed that shortly after, Alibaba senior international Trading technology director Yi Yitao began to become Wanda Electric Business Department CEO, and Wanda's electric business department also because Yi Yitao in place began to work, "but the official debut to wait until the first half of next year."

It is understood that before entering Alibaba, Yi Yitao has been at Google Headquarters E-commerce Technology department manager and other posts. 2009 Yi Yitao returned and joined Alibaba, as the global fast-selling technology leader, is a typical technical faction "head", in his construction for the overseas small and medium-sized buyers of fast-selling has become the world's largest online trading platform for foreign trade. As of the beginning of November 2012, its overseas flow rate of more than 23 million per day, covering the world more than 190 countries and regions, an annual average growth of more than 400%.

Yi Yitao in place in late November, Wanda continued to release recruitment information: "The Internet, traditional retail, both at home and abroad are welcome to build a seamless line under the unique mode of integration." Related positions including marketing, operations, investment (domestic and international), product managers, engineers and other departments responsible or professional personnel. ”

"China Business newspaper," the reporter tried to contact Yi Yitao, but the close to the Wanda Group said that Wanda's specific model is still inconvenient to publish, in all aspects of the platform's technology to build will be the first choice after the personnel in place.

The test of the model

Wanda's emphasis on the seamless combination of lines under the line is likely to be based on the combination of both the O2O and the new model.

Wanda said that its e-commerce will be online under the seamless combination of unique mode, and there will be mode innovation.

But in the five major business sectors are in the rapid expansion of the Wanda why at this time the high-profile impact of the electric business field?

At the Wang Conference held in late September 2012, the Wanda Plaza has seen three very obvious trends this year: one is the decline in passenger flow. Wanda Plaza This year the national average passenger traffic growth fell to single-digit number, the second is the unit price is declining, indicating that consumers ' consumption capacity or consumption will have a decline; third, the Business development plan appears more adjustment.

"The Promotion of Wanda Plaza passenger flow and line of business sales performance has become the Wanda business operation capacity of the important consideration." "Yang Xiaohua, general manager of the U.S.-China property Chengdu Company, Wanda in recent years, the high-speed construction, brand business has been feeling laborious, with not tens of thousands of rhythm, open new stores brought about by the cost and personnel pressure increase, the single shop's profit pressure, most businesses are more willing to improve the profitability of the old shop, rather than open new stores.

In the internet industry, Wanda is a commercial real estate, luxury hotels, tourism, cinema lines and chain stores of the five main business of the integrated commercial body, all-round coverage of all aspects of life, easy to form a complete consumption cycle. To achieve rapid improvement in profitability, improve service levels, then an integrated Wanda internal resources, services, promotion, data platform is essential. Electric business platform is the most suitable platform to carry this task.

At present, the domestic electricity business (business to consumers) mode of development is relatively rapid, but also become the mainstream model of domestic electricity, in addition to Ctrip mode and based on O2O (local life services) based on the group buying mode.

"Wanda's emphasis on online seamless integration mode is likely to be based on the combination of O2O and the new model, this new model once the success of innovation and Wang once entered the field will become the eldest ambition." Liu, an Internet analyst at National Gold Securities, said Wanda's business sector, the department stores the entity product sales in line with the category of the business, while the hotel, cinema line, tourism real estate services, is more in line with the local Life service (O2O) of the category, its hotel also brought to the outside of Ctrip model of speculation.

Whatever the model, the challenge for Wanda will be unprecedented. In Liu It seems that Wanda's five business systems are independent of each other, and the Wanda Plaza is also independent of each other, it is difficult to achieve interoperability of resources, service interoperability, data exchange, each of them are separate. This is also the legacy of rapid expansion of the traditional industry, easy to cause in the promotion, operation, service and other aspects of the cost is too high, "on this basis on the platform to build the difficulty is obviously not light." ”

Plate driven or optimized

Wanda Electric Business is likely to be the beginning of the completion of the various business sectors of the driving force.

Wanda's model of the impact of electric power is still inconclusive, and its test water for electric dealers has been launched in tourism, hotels and several other plates.

It is understood that Wanda is located in the Changbai Mountain International Tourism Resort has been through the SouFun E-commerce platform sales home.

The close to Wanda said that Wanda has not only tourism real estate projects, hotels, entertainment, cinemas and other projects also need to achieve a higher passenger flow through the consumer experience, and through E-commerce to carry out this work is obviously better than the individual plate.

From the point of view of the electric quotient that Wang many times, Wanda Electric Quotient is not only the lubricant of five big business plate.

It is understood that Wanda is developing the fourth generation of urban complex projects, in Wuhan, Dalian and other land tourism real estate projects, will include a cultural tourism city, and this cultural tourism city will be more dependent on customer experience, a short period of time through the electrical business to accumulate a huge customer base, in the formation of the traditional commercial plate closed cycle of consumption, The customer experience of the fourth generation City complex is also an important consideration for Wanda to enter the electric business.

"Wanda Electric business is likely to be the beginning of the completion of the various business sectors of the driving force." "In the opinion of Internet researcher Hu Chaohui, the Wanda electric trader May after completes the drive function only then gradually integrates the new content, manifests Wang wants to squeeze the electric business giant the plan."

Of course, all this for Wanda Electric business "masters" Yi Yitao is just a choice problem.