Domestic electricity manufacturers suffer from the noise of foreign trade manufacturers stuffy sound rich

Securities Times reporter Zhang Hao

When most of the domestic electricity dealers are still complain because of losses, another industry's electricity business is muffled, that is, the foreign trade electric business.

Two industries do almost exactly the same thing, the only difference is the consumer groups they face. Through the Internet, the foreign trade electric trader greatly reduced the intermediate link, the domestic production of goods continuously to overseas, direct docking terminal needs. In the industry, the foreign trade is not only a foreign trade mode of transformation, so that "made in China, goods through the world," the way more efficient and effective, and its branding even carrying from "made in China" to "China to create" dream.

"Tradesman" changed to "Peddler"

This year's foreign trade situation is not optimistic. Although September, October China's exports continued to rebound, but the first 10 months 6.3% of the total value of imports and exports growth and 7.8% of the growth rate, indicating the completion of the annual foreign trade growth of about 10% of the target task is difficult. Known as the "Foreign Trade Barometer" Canton Fair this year performance is less than in previous years, the merchants and turnover both fell sharply, showing that overseas market demand is sluggish, consumer confidence is insufficient.

The brutal foreign trade reality, the foreign trade electricity business but the scenery alone is good, presents the strong growth situation. The world's largest international trading platform ebay recently released the "Greater China Foreign Trade E-commerce Report" shows that ebay's big sellers in the mainland and PayPal, the equivalent of foreign Alipay, grew by 93% and 48% per cent respectively, with 84% of the big sellers planning to recruit more workers in the coming year.

Dunhuang Network CEO Wang that the current trend of foreign trade is the large number of buyers will be rapidly reduced, replaced by small micro-merchants overseas expansion, orders to the online migration, and become smaller and more frequent. The traditional, offline mode of foreign trade sooner or later will appear difficult, for domestic foreign trade enterprises, the road of the electric business is a choice.

Foreign Trade Electric Business service organization Sihai CEO Zhou Ning in the Securities Times reporter interviewed said that the current foreign trade situation is grim, many foreign trade enterprises in the search for breakthroughs, and the electronic commerce is one of the breakthroughs. Zhou said that the traditional way of foreign trade, such as the Canton Fair, can be called a "tradesman" model enterprises waiting for big customers to come, a sign is millions of of orders. But now the economic environment is depressed, the ability of the big customers are fewer and less, this requires the enterprise to become tradesman as a "peddler", to actively sell goods, open up the market.

"There are many small customers abroad, they do not have the ability to participate in the Canton Fair, but they also have the demand for goods." This requires the enterprise to change the way, through the network to spread out channels, and these small customers to establish business contacts, through technical means, procurement, pricing, payment, delivery and other processes of electronic, to meet the needs of small customers. "said Zhouning.

Almost industry-wide profitability

Dealextreme.com is a Hong Kong listed company Yi Bao (08086.HK) assets, is also its main source of income. The website is designed for overseas markets and provides a one-stop cross-border online shopping experience for foreign consumers. 2012, the realization of the business income of HK $1.416 billion, a net profit of HK $131 million. Profit, a task that is impossible for most of the domestic business operators, is easy for yeepay to do.

Yeepay is just a representative of many foreign trade dealers. In fact, the current foreign trade in almost all sectors of the industry profit, which is mainly domestic sales of the majority of losses in sharp contrast. And the support of the entire foreign trade industry profits, is China as the world's dominant position in the factory. Although neighboring countries such as Vietnam and Cambodia are eating away at China's cost advantages, it is undeniable that China is still the center of manufacturing in the world. Chinese products are cost-effective and enjoy comparative advantage in the international market. Take Yeepay as an example, its website mainly sells the electronic product mobile Equipment and the accessories, but with Hong Kong one sea separates Shenzhen is the global electronic product production base camp, the industrial cluster brings the cost superiority to be self-evident.

Foreign Trade Electric dealer also want to make brand

Although the current situation of foreign trade industry is gratifying, but this does not mean that there is no hidden danger. In Canadian business consulting firm Yi to International founder Cai, Cheap is the foreign trade to open the overseas market an important entry point, in this mode of survival no problem, but the future development trend is worrying. "The shift in manufacturing is only a matter of time, when Chinese companies will lose their low-cost advantage." If there is no brand and channel in the hands of Chinese enterprises in the future, what else can there be? ”

Cai suggested that small and medium-sized enterprises to do foreign trade, must have brand awareness. For the benefits of branding, Cai deep experience. He shared a case with a journalist: his company helped a domestic SME to promote products in North America, applied for an independent brand and set up a website. A year down, this website not only has hundreds of thousands of dollar turnover, more gratifying is the product gross margin is very high, the maximum can reach 75%. And this enterprise before helping foreign customers make OEM, gross margin is very low, only about 8%. Cai Frankly, the brand is not a short period of time can be established, the formation of word-of-mouth effect will not be overnight, fortunately, with the rise of social media, enterprises in the brand marketing channels wider, more low-cost. Enterprises in the good quality of the same time, can not loosen the brand this string.

Foreign trade and electronic commerce organization of the founder of Liu Zhiyong told reporters that at present in the Amazon and easy to do electric dealers in China sellers are very attached to the brand maintenance and user experience, "to Big say, is Ma Yun said the sense of mission." We all want to change the image of China made abroad. ”