Domestic enterprises choose to meet the group

Absrtact: In the face of Apple, Google, Microsoft's three big it giants in the smart voice market, the positive layout of domestic enterprises finally choose to meet. Yesterday, the second day of the China International Communication Exhibition, by ZTE, Nuance, audience, Gould, Baidu, China Branch

In the face of Apple, Google, Microsoft's three big it giants in the smart voice market, the positive layout of domestic enterprises finally choose to meet the group.

Yesterday, in China's International Communications exhibition launched the next day, by ZTE, Nuance, audience, gold, Baidu, the Chinese Academy of Automation and other companies and institutions composed of "Smart Voice Alliance" announced the formal establishment, and the industry's first intelligent voice Technology standard "5A standard" also officially released.

She Wei, Vice general manager of ZTE Terminal Division, told the first financial daily reporter, "after the establishment of the Intelligent Voice Alliance, it will integrate the voice technology and resource advantage of the upstream and downstream of the industrial chain, perfect the terminal voice ecosystem, and set up a platform for the intelligent voice development of the whole industry, leading the intelligence terminal from" the Touch Era "to" the Voice-control era " And the entire voice market has a capacity of 3 billion dollars.

According to the reporter understands, at present our country speech technology manufacturer basically divides into three kinds: one is the traditional voice technology manufacturers, including such as the Hkust News, Czech, and so on; the second category is the Internet manufacturers, including Baidu, Tencent, Sogou and so on, the general use of strategic cooperation or acquisition and other means, Master intelligent Voice Technology, promote voice services The third category is entrepreneurial enterprises, such as cloud knowledge, thinking and so on, they focus on some industry areas, such as automobiles, home appliances, to promote their own voice technology and products.

"But in fact, many manufacturers have their own standards, and at present at the policy level, I understand that there is no national standards." She Wei told reporters.

In addition, greater competition comes from international giants. Amazon, for example, has 26 million dollars to buy a smart Voice helper application Evi, which is similar to Apple's Siri voice helper and is more suitable for portable handsets than tablets.

While Apple builds larger ecosystems through voice-aid Siri, in the latest HomeKit partner list, in addition to domestic manufacturers Haier, as well as the lighting manufacturers Philips, Branch Rui (CREE), and Marvell (perfect electronics), Honeywell (Honeywell), the world's top manufacturers. Apple hopes to control smart homes with smart voice Siri, such as opening garages, doors and lights at home.

Before 2000, the Smart voice market was monopolized by foreign manufacturers. After the domestic manufacturers to catch up, after more than 10 years of development, in the technology has been able to rival foreign manufacturers. But foreign manufacturers in the industrial chain integration, market promotion, etc., are superior to domestic enterprises, in the competition occupies a certain advantage. "Apple has a tightly integrated hardware and software and a sophisticated industrial chain," says one of the companies involved in the "Smart Voice Alliance", which has an open Android system, and Microsoft has a virtually monopolistic operating system. These advantages of domestic manufacturers do not have, so in the competition with these giants, it is necessary to unite domestic enterprises to integrate the upstream and downstream resources of the industrial chain. The people believe that the establishment of an industrial union helps domestic companies and international giants to compete.

And the reporter in this alliance saw in the past and Apple in the voice of cooperation close partner audience. Audience, a company that provides technology for speech recognition, has been an Apple supplier since 2008, providing noise filtering for iphone audience.

Audience relevant market leaders told reporters that the company has and the domestic more than 10 brands of mobile phone manufacturers to start voice cooperation, and China Mobile company has established a related voice research laboratory. "Our cooperation with Huawei and ZTE in overseas markets has allowed the company to see opportunities in the Chinese voice market, and some manufacturers have not shipped much, but the growth has been staggering," he said. ”

"With the explosion of domestic mobile phones and flat-panel sales, foreign technical enterprises began to covet the market and have entered the country." Zhang, the chief executive of the media, told reporters that the outbreak of Smart voice has been highlighted in the past two years. In June 2012, Apple announced the launch of Chinese services, a group of local intelligent voice companies began to rise, the message of flying language point, Worm hole voice assistant, small I robot, such as a group of Siri products have come out, want to run before the Apple share a piece of soup.

"Through the Smart Voice Alliance platform, manufacturers can explore more voice market direction, not only to improve their brand image, but also through partners to enter its quality market, familiar with the operation of the market and the rules of the game, shorten the market to adapt to the time and reduce the cost of adaptation, For Chinese manufacturers to expand overseas markets to provide useful reference. She Wei told reporters.