Domestic game when self-improvement, do not let "ship Niang", tenderness soft rib

Recently, because of the ship Niang game out of a "700,000 do not you want to be the main" fire over the Internet ACG Circle. Network events are as follows: January 14 afternoon, paste the Fleet collection bar suddenly removed the main post and airborne a new bar, after the Netizen confirmed that this person from the "Ship Niang Country Service", and has a burst of material called "National clothing" Spend 700,000 RMB with the relevant people to trade to buy the collection bar bar the main position. So, angry ship Niang lovers to resist they do not agree with the so-called "cottage country service" and to the bar to explode it, after the ship Niang National Service website has been affected by the interruption of operation, a two-dimensional torn-cornered war is inevitable.

Said the ship Niang many people are not unfamiliar, this is a DMM game development, the operation of the web game, the full name of the "Fleet collection." The game to the personification of the ship as the theme, Fusion SLG (strategy Class) and the formation of game elements, its art, script set unique, especially the Meng department "ship Niang" role design straight poke Home system player pain point is the main factor of its popularity. The game since April 2013 operation by the vast number of two yuan enthusiasts sought after, in the domestic also the rise of a ship Niang hot. In December 2014, a domestic company launched a "Ship Niang National Service" page tour its content, style, mode, UI and fleet collection, which caused many domestic ship Niang hardcore fans extremely dissatisfied, And the beginning of the Fleet collection paste event is in the Ship Niang National Service plagiarism background occurred.

In many people's eyes, the ship Niang incident is like children playing slapstick, but its phenomenon reflects the lack of domestic game innovation. Now the domestic gaming industry has experienced PC stand-alone, online games client, page tour, hand tour, in the player again and again under the critics, still did not change the content of the design, low quality and the product of the rampant status of Shanzhai. This situation directly caused the domestic game and Europe and the United States and Japan Games Weak competition, a large number of domestic players to import, this and as a cultural power to the cultural soft power of the appeal is very disproportionate.

For the innovation of domestic games, over the years, experts in the media and the industry have a lot of insights, they mostly from the domestic market and the environment, and so on point of view, here we try to design from the game product itself to say this problem. Senior players know that the content of a game is subject to the theme background, script settings, role modeling and other factors, the quality of the game depends on the rigor of the formula design, music art excellence. and the content and quality together determine the game can play high, can become a classic, in the hearts of players have no weight.

We know that glorious company is a historical simulation of the development of SLG games pioneer, glorious many early works such as Kingdoms series, Water Margin series, Genghis Khan series based on the ancient Chinese history of the text, these games at that time profoundly affected 70, generation of players, they serve as a classic masterpiece, Some older players have even been running these games on a DOS simulator to relive their childhood. China is an ancient civilization, we have a lot of good historical materials, these wealth is difficult for our game developers to use. Foreign game developers copy our Three Kingdoms, the water Margin became a classic, and we copy their Naruto, Sea Thief King became a cottage. The same is true of the original, copy of the results are different, it is really embarrassing.

I remember in the 90 's there is a popular game "great Sailing times 2", in the year of the popular software game category ranking after the "Paladin 1." At that time, the Golden age of the DOS era, a less than 10M capacity of the game software content can be all-inclusive: the 16th century geographical discovery period, the entire European maritime power of the sea, from Mediterranean to northern Europe, America, from North Africa to East India to the distant east, hundreds of port cities, Constantly changing history and cultural style, will then 256-color graphics and 16-bit sound card to play to the extreme. The game plot is also quite brilliant, the son of the Portuguese Duke and the Spanish female pirates staged the Revenge of the Prince, the rise of the Ottoman Empire, the opening of the Western European sea route, as well as the British Royal Navy and the Spanish armada of the decisive battle, different roles, staggered plot will play the essence of the game, really do the entertaining.

In addition to material, content molding, game rules, calculation formula design is equally important, it reflects the game's fun, rigorous, directly affect the player experience. For example, many early foreign SLG games (such as heroes Invincible) in the use of hex round system, one of the characteristics of hex lattice is that developers can conveniently give the grid different terrain, calculation formula to rule the balance of the game and show a variety of game effects, giving players a variety of tactical options and thinking space. Unfortunately, this style has been greatly weakened in later instant strategies and MMORPG games, but Hex seems to be reviving as pages and hands youxing to simplify and lower-cost demand for game development rules. Another example is based on DND (Dungeons and Dragons) system of the European and American RPG games, senior players know that most DND games have a common shortcoming, that is, the game is too deep, the rules are too complex, resulting in DND players in the world has been a small crowd, and then the blizzard resolved the problem. Blizzard in the World of Warcraft products in the DND core rules have been greatly streamlined, while the game plot and the world view design is easy to understand, both retain the rigor of the rules, but also make the player easy to use, and thus can be popular all over the globe.

In addition, the beautiful game music and excellent art design has become an indispensable part of the game. Today, many foreign game developers are usually happy to invite well-known composers or musicians to participate in game music, sound music composition process, throughout the product cycle as the sales status of the production of the release of the game soundtrack Ost and other surrounding, there is a separate game background music for the theme of large-scale symphony events. Classic game of art production also invited well-known or desirable grass-roots painter to participate in, the game is set to create full or not, inseparable from the artist's emotional injection. Player consumers are critical to the pursuit of the art of the game, only the design of excellence to capture their favor of the classic.

Most of our domestic games, output benefit block, short life cycle is their common characteristics. In particular, after a page tour, hand tour, game development gradually tend to "light", "micro", heavy entertainment and light content has become a common problem of domestic games. Now many of the domestic game manufacturers become more and more not good at doing research and development, and even do not bother to do game development, they are good at doing the platform, do channels, do the entrance, day to night after, sleep and sleep to occupy the entrance, but no good works, how can the entrance?

And our start-up company, which is known as a start-up, many of the fledgling young entrepreneurs are not senior gamers at all, not to experience the classic game of the burning years, they mostly read the inspirational story of the green Treasure, plunge into the vast expanse of the "blue Sea", its original intention is very simple, but is a picture of the profit, Drum Some of the shanzhai material and charging system, do not need to run long, just earn enough on the line, no something. How can those who do not have the game complex, the content of the game, the quality of the pursuit of people do not know how to make a player recognized game?

According to reliable information, the domestic 2014 full industry total revenue of the game has reached 152 billion yuan, including online games revenue reached 62 billion yuan, 24.4 billion Yuan tour, hand travel 26.5 billion yuan. In 2014, the total income of Japan's gaming industry was 369 billion yen, about 20.88 billion yuan. Another news showed that in 2014, a domestic media launch of a "domestic game and import game competitiveness comparison" survey, 84% of the domestic players believe that the quality of imported games better. This means that the total amount of the domestic game industry has formed a huge scale and far more than Japan, on the other hand, domestic players are still lack of trust, and then recall many netizens in the mouth of the "Montreal ship Niang" of the status quo, it is indeed difficult to rejoice.

Ubisoft Montreal Studio chief game designer has said that from 1000 loyal gamers are often able to discover 1 to 3 good game developers, and we have to do is to produce sophisticated game software, to nurture more enthusiastic players. Therefore, the excellent game works can cultivate the players complex, stimulate creative thinking, output development talent, thus driving the whole game industry virtuous Circle, this is also some developed countries have a more mature game development environment characteristics. Many of the domestic game developers, they are good at training players blindly and irrational consumption behavior, in the charging system to do the article, the lack of positive guidance to the player's habits, this is a Zeize mode of operation, such a result is a few years later, we still lack of excellent game production talent, The market is still lack of excellent game works, the player's enthusiasm for domestic games continues to decline, which is not good for the entire industrial environment.

We sincerely hope that the domestic game producers in the market at the same time, we should pay more attention to the game content innovation, from the subject material, screenwriter design, engine rules design, music art making deep efforts to enhance the game connotation and quality, to create enduring classic works. At the same time, we also believe that the domestic two Yuan group is a grass-roots force can not be ignored, many of them have a good creative skills, the industry can consider the full absorption of their creative enthusiasm.

Domestic games should be self-improvement, do not let "ship Niang" tenderness soft rib.