2010 China's group buying industry in the Internet industry is a sudden rise. Into the 2011, after a year of explosive growth, the group buying industry appeared the first round of shuffle. As of the end of September, the number of domestic group buying site more than 5,000, August closed the small group purchase site more than 300, September at least 400 group buying site is undergoing major adjustments-Stop the update, website revision or closed. From July onwards, like the "burning money" of domestic group buying sites have stopped advertising. The entire group buying industry's advertising amount from July's more than 160 million yuan directly drops below 100 million, enters August, buys the website the media advertisement to put in 60 million, then creates the new low. Even in the United States across the ocean, the same thing has happened, with about 170 group buying sites closed or sold this year, accounting for One-third of US group buying sites, and even big companies such as Facebook have cut their investment in such businesses. Share: >> More
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