Domestic group buying site now: The most fire is also the worst

When it comes to group buying sites, we have to mention our ancestors Groupon, the world's first group buying site from the beginning of the rapid sweep, to lower prices to obtain goods is always the consumer unchanged demand, the invention of the group buying mode so that consumers, business needs in an unprecedented way to match together. And for the recent period of time,, the top ten number of group buying sites have burst cash flow tension, a large number of layoffs scandal, and even some of the group purchase site defaults to suppliers, with consumer coupons to pay employees. This is the most fiery era of group buying, but also the worst days of group buying sites.

Such a simple and popular model was soon noticed by domestic entrepreneurs, so soon Wang created a network of American groups, Wu created a handle network, the overwhelming advertisement to buy the concept of rapid popularization to every Chinese consumers. Everyone quickly melts into a large sum of money, and then copy hiring, smashing money, advertising, invitations, lottery, such as almost the same pattern, hundred times soon come, the money quickly burn money faster, the fierce competition between group buying sites even led to a sharp rise in the price of advertising channels.

This is not difficult to understand the cash flow crisis has appeared in group buying sites, every month, millions of of funds can not be repeatedly put in a market, the market space to the top of the time is almost also the time of group buying fever, this is the group purchase site from entrepreneurship to yeh the fierce inflection point. Apply to someone in the industry: get on with it and die.

Groupon's advantage is that the United States does not have so many good followers, he is able to lead in his own market, so even last year a huge loss of billions of dollars can be strong listing. And in China entrepreneurs can always be smart to touch your point and then quickly imitate, when such imitators appear in large numbers, the final outcome can only be excessive competition caused by the tragic end.

glutinous rice with everyone net bundle success not worry about eating and drinking, handle see Groupon listed also follow the listing, unfortunately was hit down the success or failure unknown. Listing and contraction, will be China's many group buy the future need to face the two major problems, from the capital market to seek the relief of cash flow crisis, solve the rapid expansion of the cost of the remaining problems, such a hurdle can only die on the beach. Repeat that sentence: this is the most fire of the times, but also the worst days of group buying site.