Domestic hand tour to the world

World, Asia is the mobile game currently the best development, potential and the largest area, China, Japan, Korea's hand tour industry has emerged from Asia, become the most attractive market, but due to the low level of Chinese CPI, and Japan and South Korea still have a certain gap. China is the star of the Asian Tour of Hope, in 2014, the size of China's hand tour from 2013 to 2.3 billion U.S. dollars to 4.25 billion U.S. dollars, is expected to overtake North America in 2015 to become the world's second largest hand tour market. While the pace of Japanese hand-travel has slowed compared with China and South Korea, it still shows strong growth in the iOS and Android markets, and the overall market remains relatively stable, with Japan still one of the world's largest gaming markets.

China's impact on the world's second largest market needs to be improved in the following ways:

First, China's smartphone penetration rate is only 46.9%, there is still a large increase in space, Android system occupies 62% share, but the application market fragmentation is serious. Rival market integration is an urgent problem to be solved, only as a scale, healthy and sound market operation can provide high-quality hand tour products, thus driving the further development of the hand-travel industry.

Second, the Chinese hand tour out of the country, the layout of the world market Hand tour business, to tap customer needs to do more work, there is a need to localize in various places, to adapt to the needs of players everywhere, at the same time to broaden the promotion of promotional channels for hand products to provide suitable sales platform.

Third, the domestic hand tour enterprise's strength needs to be further improved. In the fierce market competition, some excellent hand Tour team will stand out, and in the competition through continuous mergers, reorganization and strong cooperation, can make hand Tour developer team, improve the comprehensive strength of the development team, help to enter the world market impact of Ascension.

Four is to solve the overseas market payment problem. Considering the rising cost of Android revenue, this will be a problem for the Chinese team: policies can affect payments, such as different payments policies in different Brazilian provinces, and even limit payments. Payment habits: Short loans, point cards, bank cards have regional restrictions. such as developed countries like bank cards, Southeast Asia preference for short loans and point cards. Repurchase problem: Countries have their own characteristics of the money. such as Southeast Asia customs end of month settlement, resulting in high flow, low income. Channel quality: No one payment company can all. In different areas there are different advantage companies exist.

The hand swims through in the domestic aggregation type, leap-forward development, from a certain point of view, the market demand tends to saturation, China's hands to enter the world will become inevitable road, only to open the world market, to achieve the hand-travel industry bigger and stronger, in order to continue vigorous vitality, so that this new industry has a broader survival platform.