Domestic handset manufacturers "savage" growth

Recently, 2011 Mobile Telephone Production Enterprise Conference held in Shenzhen. At the meeting, the Ministry of Industry and Telecommunications Administration Inspector Xinsheng revealed that in the first three quarters of this year, China's new mobile telephone production Enterprises 219, the function of mobile phone market competition is unprecedentedly fierce.　　In response to this situation, Xinsheng reminded mobile phone manufacturers to deeply understand the grim situation of the market, but also pointed out that with China's 3G user breakthrough 100 million, the smartphone has become the core of the leading industrial chain, manufacturers should promptly adjust the strategy and actively respond. The overseas market is no longer a haven. According to the Ministry of Statistics, the first three quarters of this year, China's total production of mobile phones has reached 810.359 million, if the growth rate remains unchanged, the year is expected to break through 1.2 billion of the mark, and last year's total output of 998 million units compared to the increase is expected Continue to maintain global production first position.　　It is alarming, however, that, according to Gartner, a consultancy, the growth rate in the global handset market is slowing in real terms in 2011, according to the company's forecast that growth in the global handset market will slow to 11.5% in 2011, well below the level of previous years. For this situation, the current domestic handset manufacturers in the overseas market share of the leading Zhang Wenxue chairman of the experience, although the handset sales have achieved the top 10 of the world, but Zhang Wenxue's performance in the Kivus this year may appear to fall year-on-year. The root cause, although the overseas market of domestic mobile phone sales have maintained a certain increase, but the average price of the rapid decline of the manufacturers have brought a lot of tests.　　In view of this, the Kivus in Shenzhen recently convened a mammoth new launch of Cloud mobile phone, announced the strategic focus back to the Chinese market, and chose the smart phone as a breakthrough. This choice clearly has sufficient market research. According to IDC Statistics, 2011 Global smartphone sales growth will reach 50%, more than the overall mobile phone market growth rate of 4 times times. Even in the Chinese market, smartphone operators in the first three quarters of this year only mobile phone retail volume reached about 61.09 million, a year-on-year increase of 34%, the outlook is evident. Zhang Wenxue is equally well aware of this, saying that the smartphone market in overseas markets has grown rapidly since June this year, and he expects business opportunities in the Chinese smartphone market to explode next year.　　This is also the key to Kivu's choice of a full import of its G ' Hep brand into the Chinese market, according to Zhang Wenxue, this time G ' hep for the Chinese market at one breath launched 12 new mobile phone products, half of them as smartphones, and launched the corresponding G-cloud cloud platform, is hoping to seize this opportunity. Next year or the smart-drive channel battle It is clear that the Kivus are not the only ones looking at the business opportunities in the domestic smartphone market. Yulong has switched its product line to smartphones in the year, and Lenovo has recently launched a new smartphone for the three major operators, Gionee just released a smartphone strategy last week, even Oppo, who has always been featured in the music handset market, has recently launched its first smartphone product.　　Although not like the functional mobile phone market as the six months to increase the swarmed of hundreds of of the situation, but in the smartphone market opportunities in front of domestic manufacturers accustomed to the collective impulse of the situation is still not changed. "In overseas markets, as long as we enter the market, domestic counterparts will soon be killed, and set a destructive price, and even affect product form." "For this fierce competition situation, Zhang Wenxue has long been accustomed to." "This time, we have a smartphone opportunity to return to the Chinese market has been prepared for more than a year, the light research and development team accumulated hundreds of people, so still think the opportunity is greater than the risk." Now every market in the world is very competitive, the small Pakistani market has more than 400 brands in contention, but each market competition key point is different, the key point of the Chinese market is the user personalization experience, this aspect we have made sufficient preparation. "In Zhang Wenxue view, in addition to the production force, the current domestic market social channels for domestic smart phones is a good opportunity." "Now the operator of the 3G Smart machine subsidy is very strong, but according to foreign experience, this total subsidy strategy will not be maintained, and the operator customization mode will be the consumer's choice face lock, which to a certain extent, not in line with market law." So I personally expect that next June, consumer demand will be more diverse, rival machine manufacturers brand loyalty will be more prominent, consumers will pick brands to buy mobile phones, and operators have gradually reduced the total subsidy model.　　Zhang Wenxue Analysis. Gionee Chairman Liu Lirong and Zhang Wenxue hold the same view, he also believes that China's smartphone market in the future will show the carrier channels and social channels of two-yuan coexistence situation. Therefore, for domestic manufacturers, to seize the smart phone business opportunities for the social Channel competition is still the key.　　This also means that from next year onwards, the domestic smartphone channel war will be launched. Nanfang Daily reporter Cheng