Domestic Internet industry's largest SME development support program officially launched

Absrtact: November 29, the domestic Internet industry's largest SME development support program officially started, November 27, Baidu and the Ministry of Industry and Information technology, small and Medium Enterprises Division, Information Promotion Division joint Release Xiang Plan. Wang, chairman of Wenzhou Federation of Commerce and Association, said

November 29, the largest domestic internet industry "SME Development Support Program" officially started, November 27, Baidu and the Ministry of Industry and Information Technology SME Division, Information Promotion Division jointly issued "Xiang Plan." Wenzhou Federation of Industry and Commerce chairman Wang said that Wenzhou more than 400,000 small and medium-sized enterprises, micro-enterprise is facing the expansion of the market space, Baidu support program came very timely.

According to the plan, Baidu will in the "Twelve-Five" period, a total of 3 billion yuan to help 2 million small and medium-sized enterprises to achieve sustained and rapid development. The main content includes one is that Baidu plans to train 100,000 of search marketing talents each year, in order to promote the marketing ability of small and medium-sized enterprises; second, to build the SME service platform for the small and medium-sized enterprises to provide quality search marketing services; third, for remote areas, less developed areas free of charge to promote regional economic development Four is to rely on their own technical and technical advantages, for the government departments to provide small and medium-sized operation of the study report.

"Xiang Plan" the launch of the industry "shock", suffering from the impact of the development of small and medium-sized enterprises in Wenzhou all sectors of the first time to respond, hope that Baidu "Xiang" plan as soon as possible in Wenzhou, a large number of SMEs in Wenzhou, the need for help from the Internet power.

According to the latest survey of Wenzhou by the reporter of China Business Daily, although the government has introduced a policy to support small micro-enterprises, but the bank is still very cautious of risk control, even if the lending, but only briefly targeted at "their own recognition" of a small number of enterprises to do, vigorously adhere to industrial SMEs are still in the situation of starving. Wenzhou is now in a slump in both manufacturing and services, and all business activities are in cash and not on credit. Cash is king, the whole of Wenzhou depression and deserted.

Wang, chairman of Wenzhou Federation of Federations, said for the small and medium-sized enterprises facing the development difficulties, in the market is not optimistic at present, in addition to facing problems such as capital and cost rise, the most crucial is how to open the product market in the absence of the brand, lack of funds, lack of channels, in the market competition with many large enterprises, monopolistic enterprises , we urgently need a good environment for SMEs to market expansion.

Wang pointed out that in Wenzhou, we have more than 400,000 small and medium-sized enterprises, micro-enterprise, they are Wenzhou economy to maintain vitality of the most important group. However, so many enterprises, are facing the question of how to further expand the market space. From this point of view, "Xiang Plan" launched very timely. It uses the market method to solve the market existence problem, helps the enterprise to promote the marketing ability, seeks the customer. In the current small and medium-sized enterprises feel weak development, this approach is undoubtedly very rare.

"Now the most headache is the lack of cash flow, if there is no good marketing channels, to help realize the capital, product recycling cycle, business can only be difficult, because the capital chain said broken," Wenzhou Golden Lion Entertainment Equipment Manufacturing Co., Ltd. General manager Wu Guozong said, " We have been paying close attention to the relevant government departments of the new policy measures, the Ministry of Industry and Baidu this "Xiang plan" out, feeling this time the government's strength and determination is very large, I first time to find the relevant departments to understand the situation, to see if their own enterprises are eligible. I have now made contact with Baidu Company, in the understanding of the relevant measures, I am very confident of the future development of their company. ”

In Wenzhou, many business owners said that there is no shortage of money, it is a lie, but more urgent needs of high-end information professionals, low-cost and efficient marketing platform, and equal opportunities for competition. In the most difficult time, such internet companies such as Baidu stand up, so that more small and medium-sized enterprises to benefit from the vast Internet consumer groups, more than simply financing, subsidies can encourage business confidence, enhance the competitiveness of enterprises.

Chen Chongyu, director of China SME Association's Business Center, said overall, the difficulties faced by SMEs are still very much. Although the current bank's support for SMEs is increasing, but to solve the small and medium-sized enterprises financing is very limited, the solution to the problem, in addition to the short-term rescue through funds, more important is the need to establish a long-term healthy self-development mechanism for SMEs to help enterprises find orders, open up the market, to obtain more profit sources, To complete the company's own blood and blood transfusion. "Xiang Plan" makes the lack of funds, methods of small and medium-sized enterprises through Baidu to build a perfect service platform, rapid expansion of the market, I believe can be very good to help SMEs enhance the intrinsic vitality and competitiveness.

Milton Cottler, a world marketing guru, said in Beijing that new digital technology opened up new marketing windows for different companies. It takes a lot of money to do TV and newspaper ads, and only big companies with large budgets can afford it. Now like a search engine such a platform to change the situation, the first time to enable small and medium-sized enterprises have access to a large number of customers marketing capabilities. He then to Baidu to give high expectations, hope Baidu in the face of the temptation of large enterprise customers, but also adhere to their mission, adhere to the small and medium-sized enterprises to provide quality marketing services.