Domestic manufacturers seize the tablet computer market

Source: Internet
Author: User
This newspaper intern reporter Foncy tablet computer development trend to good, attracted many manufacturers flocked into. TFT-LCD manufacturers are considering lifting netbook panel prices and planning to shift their capacity to higher-yielding flat panel panels, as the netbook panel has been squeezed by the recent tight supply of netbooks and prices that have fallen to cost prices.  As the ipad is selling around the world, Chinese shanzhai companies are now fading out of the netbook market and moving aggressively into the ipad tablet market. In the face of this situation, people can not help but ask, whether the price is the decisive factor in consumer choice? Analysis that today's consumers pay more attention to product design innovation, practicality, economy, environmental protection, technology, aesthetics, so that market demand and potential consumer demand as the basis to get rid of homogenization and the same price brutal market competition as the criteria,  Take the localization and the differentiated product strategy as the guiding ideology to lead the future product development trend will be each manufacturer's attention shift direction. Domestic manufacturers in the tablet computer market since the launch of the ipad in the United States six months ago, keen shanzhai manufacturers have sniffed the huge business opportunities. As the ipad is selling around the world, it has recently been reported that Chinese shanzhai companies are now fading out of the netbook market and moving aggressively into the ipad tablet market.  Compared to the price of four thousand or five thousand yuan ipad, the industry is expected, the Shanzhai enterprise entry, the future tablet computer mainstream price or will be low to about thousand yuan. According to the results of the tablet computer market, the global Tablet PC will reach 12.5 million units this year, it is likely to exceed this number, will surpass the netbook sales in two years, and conservatively estimate that 2015 will reach 66 million sales, not excluding in 2015 close to the notebook sales. Domestic internet users reached 268 million, mobile communications reached 756 million, so big a market in favor of the mobile application of the customer base, so that the demand for information anytime and anywhere to become a reality, will drive the development of the entire industry, and in the development of the tablet computer mobile demand technology to achieve the largest role, 3G, triple network integration, the matter linked  Web three has contributed to the rapid popularity of tablets, so we have reason to believe that tablets in China, the future space is quite broad, will also become the world's largest consumer market and world's largest exporter. Dell chief executive Michael Dell has suddenly shown a 7-inch tablet computer for the first time in a OpenWorld meeting at Oracle, as it is reported to be preparing another tablet to grab the market as tablet computers are selling. Samsung and LG are ipad's panel suppliers, their 12-inch and smaller size (including netbooks and ipad panels) shipments have been growing, August shipments have grown from May to 1.25 million of 650,000. But Taiwan's panel factory has no access to the ipad panel's supply chain, with its 12-inch and panelShipments have been severely affected by falling netbook sales.  Friends of this type of panel shipments have dropped from the May 1 million down to 700,000 pieces, Chi Mei also from 600,000 pieces down to 350,000 pieces. The number of tablet users is going beyond the netbook it is reported that as the netbook panel has been tight recently, and prices have fallen to cost price, TFT LCD panel manufacturers are considering upgrading the price of netbook panels, and plans to transfer their capacity to higher-margin flat panel.  As the sale of Apple's ipad has affected netbook sales, as the latter's shipments fell, their prices were lower than the cost, and continued production meant losses, so panel makers began to shift their capacity to Flat panel production. As the sale of Apple's ipad has affected netbook sales, as the latter's shipments fell, their prices were lower than the cost, and continued production meant losses, so panel makers began to shift their capacity to Flat panel production. With the recent rise in demand for netbooks, some panel makers believe netbooks are no longer in the price of falling, and it is time to raise prices. The netbook's shipments are expected to reach 390.043 billion this year, or a small increase to 40 million next year.  The flat Panel has shipments of 15 million this year and will double to 30 million next year. Henri Crohas, who is hailed as the father of global MP4, said China would soon overtake Europe and the United States as the first big market for tablet computers.  There are three reasons to support his judgment: China's middle-class population is growing rapidly; China's free content resources are plentiful and readily available, and the country is vast, and people spend more time on transportation and need to communicate and entertain. Analyst Salad at Forrester Research, a market researcher? Lotman? Epps Sarah Rotman Epps said that by 2015, the proportion of PCs in the US market would probably increase to around 23% per cent, compared with around 6% this year, compared with less than 1% per cent last year. "Tablet sales will surpass netbooks from 2012 onwards, and by 2014 the number of users using tablets will exceed the number of netbooks," the analyst said. "The decisive factor for price or non-consumer choice for consumers is that the main purpose of choosing a tablet is to focus on its functions, such as Web browsing, e-mail, office office, Audio-visual Entertainment and games." Browsing the web is one of the most important features of the tablet computer. At present, some tablets in the market use IE browser, but also hung a "114 Web site Encyclopedia", not only the interface redundant, consumers are also disappointed to use, input a Web site on average to spend nearly 20 seconds, industry experts believe that this will become a tablet computer browsing the biggest bottleneck. ARM Asia Mobile computing Market manager Yuxin said that the future, whether it is the internet, consumer electronics, differentiation and personalization is very heavyTo。 The ipad Although everyone seems to be the same, but open after everyone's application is different, according to consumer demand, between the mobile phone and the PC is very personalized, differentiated very strong terminals, must be very user needs. "With the popularity of mobile internet, I think this kind of terminal will follow up gradually." "The domestic release of tablet computers, from the industrial development, 3G, triple network integration, the Internet of things three contributed to the rapid popularity of tablets."  If there is no 3G, the industry to do mobile these exchanges may bring great problems, 3G should be a most basic, the industry called it the information superhighway. In addition, triple-net integration has brought a good opportunity, as well as the future of the Internet of things, through this mobile interconnection to solve the relationship between things. At this point, the mobile internet era is actually coming, the future of the tablet computer space is quite vast.

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