Domestic microblog marketing service providers Enter the era of Three Kingdoms

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2010, the Chinese version of Twitter officially entered the eyes of the public netizens, Weibo relies on its innate and impeccable product characteristics to challenge the nerves of every dreamer, while a group of people who are at the forefront of the times are decisive in seizing the business opportunities, "behind every Weibo user is a living consumer" The golden rule of micro-blogging marketing is foreshadowing this.

Network Marketing in the Web2.0 era was divided into food, differentiation, precision service to become the industry's unanimous opinion. In the micro-broad line of social media, Sina and Tencent Weibo respectively grabbed 2.5 and 300 million users, micro-bo marketing or into the future of the main battlefield of network marketing.

According to the IT Teahouse survey, the domestic micro-BO marketing service providers mainly located in the first-tier cities, 60% gathered in the North wide, capital, talent, customers decided the coastal micro-blog marketing service provider's number of leading the mainland.

In this respect, the Southwest's first Weibo marketing service provider Amber Interactive founder Li June said in an interview, "domestic microblogging marketing service providers have entered the Three Kingdoms era, ' Beijing ', ' Shanghai Gang ', ' Shu department ' occupy the entire micro-BO marketing market absolute share." ”

Li June believes that Beijing is just like Wei, Pentor, fodder and abundant, people, money, customers a lot. The Beijing boss uses the capital strength to lead the industry development. Beijing is more active, like Du Zijian is the pioneer of micro Bo marketing. But the representative company of Beijing is not a real start-up company, many are advertising companies and public relations companies to extend the business, such as the interaction between the sea, Beaus-Saint Yunfeng, Huayi, but also have a different working background of enterprises, wine red Ice Blue has a large number of micro-broad resources, micro-Bo Easy founder has Baidu's working background.

Compared to Beijing, Li said: "The Shanghai Gang is characterized by forbearance and pragmatism." From the field of E-commerce can be a glimpse of the North China's electric dealers will take the wind, the central China's electricity dealers will make profits. 5,000 PR companies in Shanghai do not know how many are doing the distribution of microblog marketing. Low-key and pragmatic is the work style of this group of invisible people!

Shu Department, refers to the ' Pan Shu Department ', including South China, southwest, northeast and other regions. On the whole, there is a big gap between Beijing and Shanghai. South China is the domestic manufacturers gathered, the internet is relatively good, micro-wave is one of the more outstanding. Li June, a Shu department, is optimistic about the development of Weibo marketing in the southwest.

Microblogging marketing services company overnight, seems to be blind expansion of suspicion, in this regard, Li June frankly said: "The southwest does not exist in the vicious competition situation, amber interaction at the beginning of the creation is to take into account the rapid development of micro-bo, local will be urgent lack of professional microblogging marketing service agencies, in the region has a certain advantage of the first." ”

It is understood that the domestic has opened Sina Micro-blog and certified enterprises have hundreds of thousands of, micro-Bo marketing like the beloved is respected, Eric, Yi and other domestic Internet Information providers have opened exclusive channels, internet analysts have opened a column of micro-bo marketing. Kai-Fu Lee in his "micro-blog Change Everything," a book also said that bullish on China's future microblog marketing market. Electric business, online games, hotels and other industries have settled in, including Durex, where the harvest is very abundant, micro-bo marketing has become a network marketing of nuclear weapons.

Industry insiders believe that the end of micro-BO marketing service providers are likely to appear similar to the change of the shuffle, leading to the emergence of industry leaders of the industry restructuring. We will wait and see.